Marketecture: Get Smart. Fast.

Episode 189: Jeremy Hobson is Bringing Live Radio to the Digital Era, Plus Google's Big Win in Court

Ari Paparo and Eric Franchi sit down with Jeremy Hobson, host of The Middle with Jeremy Hobson, to explore the shift from traditional radio to digital podcasting, audienc

How Cadent Is Unifying Advertising Across TV, CTV, YouTube & AI with CEO Nick Troiano

Ari Paparo sits down with Nick Troiano, CEO of Cadent, to discuss how Cadent is evolving from its linear TV roots into a unified advertising platform spanning CTV, digita

Episode 188: Rich Greenfield on the Meta Settlement and TTD's Stock Woes

Rich Greenfield, Co-Founder of LightShed Partners, joins Ari Paparo and Paul Knegten, CMO of Large, to break down the biggest shifts across media and ad tech, from Meta’s

Episode 187: Jack Raines Trolls LinkedIn and Ends Up with a Book Deal

Ari Paparo and guest co-host Paul Knegten sit down with Jack Raines, author of Young Money, to discuss how viral LinkedIn posts, humor, and attention-driven marketing hel

Episode 186: Matt Drengler on Why Ari is Wrong About Podcasting

Ari Paparo and Eric Franchi sit down with Matthew Drengler, Head of Partnerships at Podscribe, to unpack the messy reality of podcast measurement. They explore attributio

Episode 185: Nikhil Lai of Forrester on the State of AEO and Performance Marketing

Ari Paparo and Eric Franchi are joined by Nikhil Lai, Principal Analyst at Forrester, to discuss the evolution of performance marketing, Answer Engine Optimization (AEO),

Episode 184: Ben Edelman Will Send You to Affiliate Jail

Ben Edelman, independent consultant and longtime ad fraud investigator, joins Ari Paparo and Eric Franchi to discuss the Phia affiliate controversy, the evolution of ad f

Episode 183: Ask Olivia Kory Whether AppLovin Ads Work & She Explains Attribution vs Incrementality

Ari Paparo and Eric Franchi welcome Olivia Kory, Chief Marketing Strategy Officer at Haus, to unpack one of advertising's biggest questions: do ads actually work? Olivia

Episode 182: Brian Quinn from AppsFlyer on the Billion Dollar Investment from Google and Meta

AppsFlyer President and General Manager Brian Quinn joins Ari Paparo and Eric Franchi to discuss the company’s $1 billion funding round backed by Google, Meta, Unity, and

How InMobi Is Reinventing Advertising with AI Agents

What happens when AI agents become media buyers and shopping assistants? Ari Paparo sits down with Abhay Singhal, Co-Founder and CEO of InMobi Advertising, to discuss th

Episode 181: Alex Kantrowitz on OpenAI and Big Tech's Latest Approach to Advertising

Alex Kantrowitz, Founder of Big Technology, joins Ari Paparo and Eric Franchi to discuss how OpenAI, Google, Meta, Anthropic, Amazon, and other tech leaders are transform

How CMO at Locala, Grant Gudgel, Uses AI and Location Intelligence to Power Adaptive Advertising

Ari Paparo speaks with Grant Gudgel, Chief Marketing Officer at Locala, about adaptive advertising, AI-powered planning, location intelligence, omnichannel marketing, pri

How Criteo's Todd Parsons Is Reinventing Performance Marketing with AI

Ari Paparo sits down with Todd Parsons, President of Performance Media and Chief Product Officer at Criteo, to discuss the launch of Criteo GO, an AI-powered performance

Episode 180: How PMG Is Scaling Creator Marketing With AI with Jennifer Quigley-Jones

Ari Paparo talks with Jennifer Quigley-Jones of PMG, about the ins and outs of working with creators. Takeaways Why creator marketing has become a must-have channel fo

How SQREEM's Large Behavioral Model Predicts Consumer Intent with René Raiss

Live at Cannes, Ari Paparo sits down with René Raiss, Founder of SQREEM, to discuss how the company's Large Behavioral Model (LBM) analyzes real-world behavior instead of

How Criteo Is Bringing Commerce Media to OpenAI with Michael Komasinski

At Cannes Lions, Criteo CEO Michael Komasinski joins Ari Paparo to discuss the future of commerce media, OpenAI advertising, AI-powered discovery, retail media, agentic c

Episode 179: The Good Vibe(s) at Cannes, Plus UTA's Michael Burke on the Creator and Influencer Takeover

Set against the backdrop of UTA Beach at Cannes Lions, Ari Paparo sits down with Michael Burke, Principal at UTA and MediaLink, to discuss creator-led marketing, cultural

Exclusive: Arthur Querou, CEO of Vibe, Talks about the Blockbuster Acquisition by Walmart

From Cannes Lions, Ari Paparo sits down with Vibe.co CEO Arthur Querou, following the announcement that Walmart is acquiring Vibe.co. Arthur shares the company's journey

Andy Schonfeld of Tatari on Taking Shots at DSPs and Why TV is Different

Andy Schonfeld, CRO of Tatari, joins Ari Paparo from Cannes Lions to discuss Tatari’s bold message to the DSP ecosystem, why programmatic TV only captures a fraction of t

Episode 178: Cannes Fashion Choices, Plus Patrick Dolan on the State of OOH Advertising

Patrick Dolan, COO of the Out of Home Advertising Association of America (OAAA), joins Ari Paparo to discuss the rapid evolution of out-of-home advertising. From digital