Marketecture: Get Smart. Fast.

In AI We Trust: The Future of AI Advertising, Agentic Ad Tech & Measurement

Can advertisers truly trust AI to transform the future of digital advertising? Jeremy Bloom, CEO of Marketecture Media, sits down with Kyle Spraker, SVP of North America

Episode 197: Chris Harihar on What Aristotle Can Teach Us About AdTech PR

What makes great PR in ad tech, and how is AI reshaping the advertising industry? Ari Paparo and Eric Franchi welcome Chris Harihar, EVP at Mod Op, to discuss the future

Episode 196: Ads in Fortune Cookies? Yes, and A Lot More.

Ari Paparo and Eric Franchi sit down with Carlo Palomino, President of OpenFortune, to explore how the company transformed fortune cookies into a powerful advertising cha

It’s All in Your Pocket: The Phone Connects the Pieces

Recorded at Marketecture Live Chicago, Will Hoyt of Blis, part of T-Mobile Advertising Solutions, sits down with Danielle Mathews, Senior Director of Integrated Marketing

Episode 195: Scott Messer Answers the Question, Is There Crying in Ad Tech?

Ari Paparo and Eric Franchi welcome Scott Messer, founder of Messer Media and co-founder of AdTech Therapy, to discuss the challenges facing digital publishers as AI resh

Independent Agency Global Overview on Powering Streaming TV Ads by Pairing AI & Human Storytelling

Live from Amazon unBoxed in San Francisco, Marketecture host Ari Paparo sits down with Claire Magruder, Director of GO Studio, Global Overview, and Santosh Gunaseelan, Di

Episode 194: Hooray for Advertising Week. Ari and Eric Talk About Everything That Happened

Ari Paparo and Eric Franchi recap Advertising Week and break down the biggest developments shaping ad tech. From Apple's Safari tracking restrictions and Walmart's expand

Episode 193: Adam Epstein on Muse & Agentic Commerce, Plus TTD Blocked on Safari and Amazon UnBoxed

Adam Epstein, CEO of Gigi, joins Ari Paparo and Eric Franchi to explore the rise of agentic commerce and what AI agents like Meta’s Muse could mean for shopping, advertis

How PMG Brought in New Customers for IQBAR Using Full-Funnel Advertising

Ari Paparo sits down with Ryan Walker, Senior Director of Commerce at PMG, at Amazon unBoxed to explore how PMG helped IQBAR expand its full-funnel marketing strategy. Ry

Episode 192: The PE Guy and Cameo CEO Steven Galanis Close Out Marketecture Live Chicago

Ari Paparo and Eric Franchi recap Marketecture Live Chicago before sharing a live conversation with Steven Galanis, Co-Founder & CEO of Cameo, and Johnny Hilbrant, Creato

Episode 191: Corey Ferengul on the Newest Start-Up Category -- UMPs

Corey Ferengul, Managing Partner at Aperiam, joins Ari Paparo and Eric Franchi to explore the rise of Unified Media Platforms (UMPs), a new category of AI-powered tools d

Episode 190: Mike Zeman from Life360 on Selling to CMOs and Buying as a CMO

Life360 CMO Mike Zeman joins Ari Paparo and Eric Franchi to unpack what CMOs really want from advertising partners, why relationships and business outcomes matter more th

Episode 189: Jeremy Hobson is Bringing Live Radio to the Digital Era, Plus Google's Big Win in Court

Ari Paparo and Eric Franchi sit down with Jeremy Hobson, host of The Middle with Jeremy Hobson, to explore the shift from traditional radio to digital podcasting, audienc

How Cadent Is Unifying Advertising Across TV, CTV, YouTube & AI with CEO Nick Troiano

Ari Paparo sits down with Nick Troiano, CEO of Cadent, to discuss how Cadent is evolving from its linear TV roots into a unified advertising platform spanning CTV, digita

Episode 188: Rich Greenfield on the Meta Settlement and TTD's Stock Woes

Rich Greenfield, Co-Founder of LightShed Partners, joins Ari Paparo and Paul Knegten, CMO of Large, to break down the biggest shifts across media and ad tech, from Meta’s

Episode 187: Jack Raines Trolls LinkedIn and Ends Up with a Book Deal

Ari Paparo and guest co-host Paul Knegten sit down with Jack Raines, author of Young Money, to discuss how viral LinkedIn posts, humor, and attention-driven marketing hel

Episode 186: Matt Drengler on Why Ari is Wrong About Podcasting

Ari Paparo and Eric Franchi sit down with Matthew Drengler, Head of Partnerships at Podscribe, to unpack the messy reality of podcast measurement. They explore attributio

Episode 185: Nikhil Lai of Forrester on the State of AEO and Performance Marketing

Ari Paparo and Eric Franchi are joined by Nikhil Lai, Principal Analyst at Forrester, to discuss the evolution of performance marketing, Answer Engine Optimization (AEO),

Episode 184: Ben Edelman Will Send You to Affiliate Jail

Ben Edelman, independent consultant and longtime ad fraud investigator, joins Ari Paparo and Eric Franchi to discuss the Phia affiliate controversy, the evolution of ad f

Episode 183: Ask Olivia Kory Whether AppLovin Ads Work & She Explains Attribution vs Incrementality

Ari Paparo and Eric Franchi welcome Olivia Kory, Chief Marketing Strategy Officer at Haus, to unpack one of advertising's biggest questions: do ads actually work? Olivia