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Marketing · BAM Media

Your Marketing Playbook

by BAM Media

Your no-BS guide to social media, marketing, content and AI for real estate agents. Every week I break down what's actually working right now so you can stop guessing and start growing (with a little bit of sarcasm and humor). Build a brand people actually follow Get real engagement Create content that generates leads Use AI to work smarter without overwhelm I'm Eric Simon, co-founder of BAM Media and founder of The Broke Agent, real estate's #1 humor brand. I have over 1.5 million followers across platforms and I'm in the trenches every day posting, testing, and figuring this out.

Chart trend

Position in the Marketing chart (US), last 90 days.

#68
all-time peak
6
days in the top 100 since Jun 2026

Latest episodes

Showing 20 · updated from the feed

Want More Listings? Start Posting This Type of Content

Marie Lee joins The Broke Agent to discuss how real estate agents can turn client experiences into storytelling content that builds trust, proves their expertise, and hel

Sep 3
41 min

The Worst Advice Social Media Gurus Are Teaching You

The Broke Agent discusses the three worst tips from real estate conference panels, from “just be authentic” to “done is better than perfect” to “how you look and sound do

Aug 27
15 min

The 2026 Social Media Playbook For Real Estate Agents

Alyssa Stalker joins The Broke Agent to discuss how to escape 500 view jail by auditing your outlier content and finding the niche that gets you followers, plus the socia

Aug 20
40 min

The AI Strategy That Grew This Realtor’s Instagram To 45K

The Broke Agent is joined by Katie Day, founder of the Move Me to Texas team and Houston Unlocked, to break down how she grew a hyper local Instagram account to 45,000 fo

Aug 13
37 min

The Instagram DM Strategy For Realtors That Nobody Talks About

Jimmy Conover joins The Broke Agent to discuss his Instagram posting strategy that helps him continuously go viral and the Instagram DM strategy he uses to generate leads

Aug 6
54 min

How To Create Viral Real Estate Images With ChatGPT

Kenny Truong who owns the #4 team in California joins The Broke Agent to discuss replacing boring team leader content with hyper local visuals that drive massive engageme

Jul 30
43 min

7 Ways To Beat The Instagram Algorithm In 2026

The Broke Agent discusses seven proven tactics to reset engagement and outsmart changing social media algorithms, including shifting video backgrounds, using AI critique

Jul 23
13 min

How To Get ChatGPT (And Every Other AI) To Recommend You As An Agent

Dave Hutch joins The Broke Agent to audit real agent websites live and break down the exact trick that gets AI to recommend you. The Broke Agent YouTube Channel: https:/

Jul 16
11 min

Claude Skill Tutorial: Create Your Own Content Board Of Advisors In 20 Minutes

Dave Hutch joins The Broke Agent to break down the Claude skill that puts Hormozi, Suby, and a skeptic on your board of advisors to critique your content ideas. He explai

Jul 9
23 min

Turn Boring AI Scripts Into Viral Talking Head Videos With ChatGPT

Krys Benyamein joins The Broke Agent to discuss how he uses ChatGPT to create better talking head videos, the carousel trick that rescued a flopped video, the teleprompte

Jul 2
57 min

The Psychology Behind Real Estate's Most Viral Listing Videos

Matt Lionetti joins The Broke Agent to discuss how he builds listing videos that sell homes without ever mentioning the price, why he casts real people to show what life

Jun 25
51 min

Why You Aren't Getting Leads On Social Media (4 Ways To Fix It)

The Broke Agent lays out a real-world content strategy for real estate agents, from identifying your ideal client to hijacking trends, using a five-filter system that mak

Jun 18
11 min

How To Get Started With Claude: Step-By-Step Guide

Haley Ingram joins The Broke Agent to discuss how real estate agents can use Claude AI to automate their marketing, build a consistent content habit, train AI to match th

Jun 11
48 min

The Unwritten Rules of Social Media Nobody Tells You

The Broke Agent discusses the 11 unwritten rules of social media that the "gurus" completely ignore. He breaks down the exact strategies he used to build an audience of o

Jun 11
14 min

Why Your Instagram Bio Is Killing Your Real Estate Business (And How to Fix It)

The Broke Agent discusses how real estate agents can stop losing leads by fixing their poorly optimized Instagram bios. Learn the exact structure needed to answer who you

Jun 11
13 min

The Beginner's Guide to Claude Projects: Create Content That Converts

Tessabella Jelten sits down with The Broke Agent to explore how real estate professionals can move beyond surface level AI use and instead build systems that actually sca

May 21
31 min

The END Of The Walk Thru Podcast (Something Big Is Coming) | The Walk Thru 200

Dan Oneil joins The Broke Agent and Jason Cassity to discuss why The Walk Thru podcast is ending, their favorite moments from the show, and what is coming next. The Brok

May 14
39 min

This Simple AI System Turns Local News Into Viral Real Estate Content | The Walk Thru 199

Dustin Fox joins The Broke Agent to discuss how to create a content pipeline with AI that actually works for real estate agents. He reveals the tools and prompts he uses

May 7
28 min

How To Train AI To Sound Like You (In 10 Minutes) | The Walk Thru 198

Dan Oneil joins The Broke Agent and Jason Cassity to discuss how to get AI to sound exactly like you when making content, how to use Loom AI, and the recent announcement

Apr 30
31 min

I Built 1.5M Followers… Then My Content Stopped Working | The Walk Thru 197

The Broke Agent discusses how to know when to switch up your content, the common mistakes creators make when pivoting, and what high-performing agents do to grow their au

Apr 23
19 min

Chart positions

Where Your Marketing Playbook ranks today in each Apple Podcasts chart (US, Sep 4, 2026).

#177 ▼ 6 Marketing US

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Here you find the Apple Podcasts chart positions of Your Marketing Playbook, its latest episodes to listen to directly, and reviews from listeners. Rankings are updated daily for the United States.

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