This Social Cottage artwork

Marketing · Gemma

This Social Cottage

by Gemma

Welcome to This Social Cottage: the podcast for business owners, content creators, experts and solopreneurs who want to grow on Instagram, sell their offers daily, and still have time for the life they actually want to live. Hosted by ex-teacher and Instagram strategist and offer strategist Gemma, each episode is packed with strategy, content clarity, and sustainable growth tips to help you build an online presence without being exhausted by it. Whether you’re: Just getting started with posting and feeling overwhelmed, Already creating content but it’s taking forever, or Craving a sustainable way to sell your expert offers daily... This podcast is your space. You’ll hear solo episodes full of no-fluff Instagram growth tips, content creation strategies, and ways to show up as the expert you already are — even when life is chaotic and motherhood is... motherhood-ing. Plus, guest chats with women who are doing business with heart, clarity, and actual results. We're talking: Fast + sustainable content creation Selling your offer daily without sounding salesy Building authority when you’re short on time Getting your Instagram working while you are offline Balancing business and real life. Pour a cup of tea, plug in on the school run, or pop me in your ears while you tidy up — and let’s make your Instagram finally start working for you New episodes every Thursday!

Latest episodes

Showing 20 · updated from the feed

How to plan your content without it taking over your life

Should you plan your content? How do you plan it without overthinking? Are there any tools and resources I should use? Today's episode covers just that!

Sep 24
12 min

I don't want to have a niche on Instagram

Whether you're feeling trapped by the niche that you have created for yourself or feeling like you're a multi-passionate person who doesn't want to be put inside of a box

Sep 17
12 min

From losing followers daily to doubling in almost 2 months!

In today's episode, I take you behind the scenes on my client Becky's astronomical growth in the past two months, whilst having two small children at home and running her

Sep 10
10 min

Behind the scenes of a 4 figure brand deal

In March this year I set out with a mission to secure more brand partnerships and in today's episode i share with you what I did with my content and my communications to

Sep 3
11 min

Getting yourself out of a content wobble

Content wobbles happen to all of us. We can find ourselves overthinking our content, doubting what we're posting and feel trapped by our own content ideas. In today's ep

Aug 27
12 min

The one thing you can do to start positioning your Instagram content for better reach

In a world where everyone is trying to tell you what to post online for better reach, in today's episode I talk about the one metric that you can pay attention to and how

Aug 20
11 min

Growing from 3k to 40k followers in less than a year

Chantal has grown from 3,000 followers to 40,000 followers. Her handle is @becomingthismama In today's episode, she talks about how she has managed to use prompts to fi

Aug 6
28 min

The content trend taking over Instagram this summer

Are you feeling like your reach and engagement have dipped over the summer? That's really normal this season, but there are things you can do to give it a little helping

Jul 29
11 min

Instagram Q&A: Canva carousels, trial reels, and dead accounts

There's so much nonsense out there about Instagram right now, and today I'm answering your questions about all of it. You sent these into my story question box, and I'm d

Jul 23
11 min

Do hooks give you the ick? Or do you just not know your positioning yet?

Be honest with me. Have hooks ever given you the ick? Have you ever gone to create a piece of content and thought, I cannot believe I've stooped this low, or tried to sho

Jul 16
12 min

What would you post if you already had the followers you want?

I want you to imagine that you have just woken up with the number of followers that you are craving. Maybe that's 10k, 50k, or 100k… whatever it is for you, sit with it f

Jul 9
13 min

Should I post on Instagram over the summer?

Should you post on Instagram over the summer? What happens if your capacity is literally zero? In today's episode, I show you how to make posting over the summer easier o

Jun 25
8 min

10 things I've learned about content that gets reach

i've been supporting folks with their content for a long old while now. In today's episode, I break down the 10 things all successful content does, and the tweaks that yo

Jun 11
11 min

Lessons from viral videos and million dollar launches

The whole of the marketing world has been going crazy over million dollar launches and talking to the camera. Today I share the lessons we can learn for our own content a

Jun 4
12 min

Does your content have impact? Or are you just posting for the sake of it?

What does posting on Instagram for impact look like? What happens if you're posting just for the sake of it? In today's episode I walk you through the exact questions to

May 28
11 min

How to sound like yourself online with Kal from Words Hurt

How do you sound like yourself online, particularly when AI is rife?! Kal from Words hurt Copy joins me in today's episode to share his perspective: You can find Kal at:

May 13
28 min

AI wont be able to steal your personality on Instagram

In a world where 'claude wrote my content in 30 minutes', where do we draw the line about where we're letting AI take over the conversations we're having on Instagram? W

May 7
8 min

Things to start doing immedieately if you're serious about growing on Instagram

Serious about growing your Instagram account? But not sure where your focus should be? I've got you! These are my non-negotiables that will actually get you out of 200

Apr 30
13 min

Get more people watching your Instagram stories

You know you want more people seeing your Instagram stories, but how do you do it? And how do you make them quickly so that you're not spending all day on your phone? Tha

Apr 23
12 min

How to get your content seen by more people

Getting out of 200 view jail and having your content reach more people can feel impossible these days on Instagram, right? In today's episode, I walk you through exactly

Apr 16
12 min

Chart trend

Position in the Marketing chart (US), last 90 days.

#24
all-time peak
34
days in the top 50 since May 2025

Chart positions

Where This Social Cottage ranks today in each Apple Podcasts chart (US, Sep 30, 2026).

#158 ▲ 25 Marketing US

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About This Social Cottage on Reason.fm

Here you find the Apple Podcasts chart positions of This Social Cottage, its latest episodes to listen to directly, and reviews from listeners. Rankings are updated daily for the United States.

Contact

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