Muthership Creator Strategy

#214 - How to Monetize as a Content Creator

When people think about monetizing on social media, they usually think about getting paid by the platform or selling products. After filming a wedding this past weekend,

#213 - Should You Use Ai Editing Software?

Every week there's a new AI editor promising to turn your footage into viral videos in one click, and most of those claims come from the companies selling the platforms.

#212 - The Pros and Cons of Creator Collaboration

Collaboration is one of the best growth tools creators have, and most people only get half of it right. After a great collab with British Hill, I’m covering the ethics of

#211 - Cue the Creator Mindset Shift

I expected the reviews coming out of the retreat to be about editing skills, confidence, and technical wins. Instead, attendee after attendee described a mindset shift. I

#210 - Are You Posting Enough Content?

Everyone feels like everyone else is doing more, posting more, and using newer tools. This episode names that overwhelm, validates it, and then reframes it: you are not c

#209 - The Magic of Content Collaboration

Most creators treat making content as a solo sport, but bouncing ideas off other people (creators or not) can change your creative process and your videos. After the firs

#208 - On Camera Psychology

If posting makes your stomach drop, or one weird comment can wreck your whole day, this episode is for you. I sat down with Dr. Bonnie Zucker, a Los Angeles psychologist

#207 - YouTube Strategy with Mary Ann Bautista

Summary Mary Anne Bautista, cofounder of Turbo Rank, joins to break down why YouTube is a matching platform, not just a place to post videos. She and Helen dig into how

#206 - Maximize Your Social Media Channels

This episode is about efficiency: getting visibility on every platform without multiplying your workload. Helen walks through her own recent experiments, especially on Li

#205 - Understanding AEO vs SEO

AEO (Answer Engine Optimization) is showing up everywhere in client conversations right now, and it's changing how brands and creators approach YouTube. Where SEO gets

#204 - Storytelling as a Content Strategy

The Content That's Winning Isn't the Content That Sells Branded and creator content wins right now when it entertains first and lets the brand show up almost as an after

#203 - One Size Does Not Fill All Creators

This week's episode came straight out of a studio hours session that hit me hard.  A seasoned creator asked a simple question about overlays, and suddenly I realized: th

#202 - Editing = Attention Management

In this episode of Muthership Creator Strategy, I dive into quick-cut editing and why editing pace is one of the biggest levers for keeping viewers from scrolling past yo

#201 - Drafts + Content Storage Systems

If you are struggling with storage on your phone, accumulating too many drafts, or are just now sure how many drafts to keep in your social media app, this episode will h

#200 - Top 5 Things Learned from 0-1 Million

Welcome to the 200th’ episode! To celebrate, I’ve created a gift code for listeners only – 30 days free in the Studio!   Take a listen to hear about the five chapters fr

#199 - Manifest Your First Brand Deal

You've seen the video: vision board, candle, or ‘repeat this mantra every morning’ and then a statement or caption about the universe delivering. What you didn't see is e

#198 - Grow Faster on Social Media

Progress moves faster if you’re in the right group and this week's podcast episode breaks down exactly why.  When you watch someone at your level pull off a transition,

#197 - The Magical Follower Count

We're all chasing the same number. More followers, bigger following, the next milestone. But here's what nobody says out loud: that number isn't tied to your income, your

#196 - Don't Become a Social Media Clone

Remember when DVRs let us finally skip commercials — and we loved it? Social media is now our TV. And somehow, as creators, we've built our own commercials right back int

#195 - Livestream Sales Tips with British Hill

Why Live Shopping Works (And How to Actually Sell During a Livestream) In this week’s podcast, I had such an informative conversation with British Hill, a TikTok live sa