Inside Google Ads with Jyll Saskin Gales

AI Won't Replace You, But This Will

AI is not taking your job, but sticking to outdated manual tactics just might. In episode 136 of Inside Google Ads, Jyll Saskin Gales shares an excerpt from an interview

Stop Paying $100 Per Click: The Google Ads Strategy You're Missing

Are you tired of the same old recycled Google ads tips, tricks and "hacks"? Get ready for something new! In episode 135, host Jyll Saskin Gales shares a fresh perspective

Google Ads Has Changed. Have You?!?

2016 may be trending on social media, but it has no place in your Google Ads strategy! In special episode 134, Google Ads Coach Jyll Saskin Gales sits down with conversio

5 Performance Max Mistakes Even Experts Make

If PMax is just a black box, doesn't that mean you can't optimize it? Wrong on so many levels! In Episode 133 of Inside Google Ads, host Jyll Saskin Gales break

3 Steps to Lower Your CPC with Quality Score

Quality Score is one of those foundational Google Ads components that every practitioner knows is important, but figuring out how to improve it can be surprisingly diffic

The Future of Google Ads: AI Agents, Ask Advisor & More

How can you navigate the sheer volume of changes coming to Google Ads every week? In this special episode, Google Ads Coach Jyll Saskin Gales is joined by agency owner

The Truth About Google's New Target Bidding "Update"

Google announced a change to how budget-limited campaigns on target-based bid strategies will work... is it time to freak out? Hardly! In episode 130 of the Inside Google

Google Ads Management: What to Do (and When to Do Nothing)

How do you actually manage your Google Ads on a day-to-day, week-to-week, or month-to-month basis? In episode 129 of Inside Google Ads, host Jyll Saskin Gales breaks down

Maxed Out Search? My Strategy for Scaling Google Ads

What should you do when your search campaigns are maxed out? In episode 128 of the Inside Google Ads podcast, host Jyll Saskin Gales shares a story about a Google Ads coa

The AI Paradox: Why Google Ads Automation Isn't Saving You Time

We were promised that AI would save us so much time, we could lie on the beach while automation handled our business. The reality so far? Quite different! In this convers

Is Google Ads Dead? Why I’m More Excited Than Ever for the Future

Is it still worth learning Google Ads, or is AI making us obsolete? In episode 126 of the Inside Google Ads podcast, host Jyll Saskin Gales addresses the growing apprehen

You Need Customer Match: The Holy Grail of Google Ads in the AI Era

Customer Match is the holy grail of modern marketing, yet many Google Ads practitioners still aren't using it. In episode 125 of the Inside Google Ads podcast, host

Google Ads Demand Gen: Use the 5x5x5 Rule to Stop Ad Fatigue

If you're used to the way search ads work, switching to Demand Gen can feel like an insurmountable challenge. In episode 124 of the Inside Google Ads podcast, Google

Google Ads Keyword Research: Your 10 Step Strategy for 2026

Yes, keyword research still matters in Google Ads. And no, AI can't do it for you! The most successful Google Ads advertisers are the ones who provide campaigns with

Should You Start On Maximize Conversions? Yes! Here's The Truth

Should you wait to gather data before using Maximize Conversions bidding? In episode 122 of the Inside Google Ads podcast, host Jyll Saskin Gales provides a definitive an

Google Marketing Live 2026 Recap & Analysis

It's hours after #GML2026, and Inside Google Ads host Jyll Saskin Gales is reporting live from Google's headquarters in Mountain View, California with special g

Demand Gen vs Video Campaigns: Which Is Better?

Google Ads is no longer just about search. While search ads are a marketer's dream, they rely on users actively typing queries. If you are already dominating your co

How to Know When to Increase Your Google Ads Budget

Most people panic when they see a red warning in Google Ads, but it might actually be the best news you get today. In episode 119 of the Inside Google Ads podcast, host J

Double Your CTR! Every Google Ads Asset Explained

If you're still running search ads with basic headlines and descriptions, you are firmly average. And in 2026, average just doesn't cut it anymore! In episode 1

Are Google Ads Certifications Actually Worth It in 2026?

Are the official Google Ads certifications actually worth anything in 2026? In episode 117 of the Inside Google Ads podcast, host Jyll Saskin Gales tackles this question