Lochhead on Marketing

224 The Doomer Industrial Complex

We live in an age where fear is a product. It gets packaged, marketed, and sold to millions of people who never stop to ask who is profiting from their panic. Christopher

223 California’s New Life Savings Tax Hiding in the “Billionaire Tax” with Hoover Institute Top Gun Benjamin Jaros

During one of our recent episodes, the conversation with Benjamin Jaros around California’s Proposition 40, the so-called billionaire tax, surfaced questions that deserve

222 Meta Facebook Knowingly Hurt Kids, and Why The Future of AI Centers on One Issue

The conversation around AI centers, data center protests, and artificial intelligence leadership is louder than ever. On the surface, stories about Meta’s lawsuit settlem

221 “Only Idiot Startup Founders Will Stay In California.” – Mark Cuban | Different

California has long been the heartland of innovation, home to some of the most transformative companies in history. But a new proposal on the ballot is raising serious qu

220 The World Wide Web Turns 35: What It Means for Your Future

In 1991, Tim Berners-Lee opened the World Wide Web to the public. At that time, the entire worldwide economy totaled roughly 24 trillion dollars. Every factory, every ban

219 How The USA Won The FIFA World Cup | Category Pirates

When Spain defeated Argentina in the 2026 FIFA World Cup final, most people focused on the scoreline. But a far more fascinating story was unfolding behind the numbers. W

218 How Every American Becomes A Millionaire: Charitable Investing

For most of human history, helping people in need has come down to two basic approaches: give them something or teach them something. One is fast but temporary. The other

217 America 250

As America marks 250 years of existence, it is worth pausing to ask a question that most people avoid: what is actually true about this country versus what we have been c

216 America is in the Middle of a Startup Super Cycle

America is in the middle of something extraordinary, and most people are not paying attention. Since 2021, Americans have filed more than 20 million new business applicat

215 The Asset AI Can’t Steal with Gina Bianchini of Mighty Networks

On this episode of Lochhead on Marketing, the Category Pirates talk with Gina Bianchini about how AI is changing the way we work faster than most people expected. In just

214 What AI Says About the Future of AI

Most people assume the great race in artificial intelligence is about making machines smarter. Bigger models, better reasoning, faster outputs. But a recent conversation

213 How Anika Nilles (of Rush) Became The Most Valuble Drummer In The World

There are two kinds of people in this world. There are those who find their place, and there are those who have to make one. The story of Anika Nilles and her role in the

212 What Most People Don’t Know About Politics: How Big Change Actually Happens | Different

Most people watch politics the same way they watch sports. Your team, my team, win or lose. We wear our colors, red or blue, and cheer accordingly. But that framing misse

211 The Enduring Power of Positioning with Laura Ries (Part 1)

This week, we sat down with marketing royalty Laura Ries, the daughter of Al Ries and Chairwoman of RIES, on Follow Your Different to unpack what makes for truly powerful

210 Is Agentic AI the End of SaaS as We Know It? | DisrupTV

In a special episode from the DisrupTV studios, marketing visionaries Christopher Lochhead, Ray Wang, Vala Afshar, and guest Sunil Karkera dive deep into the themes of Ch

Have a Legendary 2025

Welcome to Lochhead on Marketing 2025! In this New Year's episode, we reflect on the past year and look forward to 2025, with a focus on significant career trends and the

208 Clarity in Your Category POV with Katrina Kirsch | Pirate Jam

On this episode of Lochhead on Marketing, we dive deep with fellow Category Pirate Katrina Kirsch into the critical importance of clarity in marketing. We explore the co

207 Write Your Way to Market Leadership: Fernando Labastida on How Writing a Book Shapes New Markets

On this episode of Lochhead on Marketing, we engage in a thought-provoking conversation with Fernando Labastida, an innovative thinker in category design and a proponent

206 The One-Sentence Strategy | Pirate Jam

On this episode of Lochhead on Marketing, Category Pirates Christopher Lochhead and Eddie Yoon talk about the power of simplifying business strategies into a One-Sentence

205 The Category Makes the Brand: Unpacking Brand Hierarchy in Category Design | Pirates Perspective

On this episode of Lochhead on Marketing, Christopher Lochhead, a three-time CMO and a leading figure in category design, gives his Pirates Perspective into the critical