The Analytics Power Hour artwork

Marketing · Michael Helbling, Moe Kiss, Tim Wilson, Val Kroll, and Julie Hoyer

The Analytics Power Hour

by Michael Helbling, Moe Kiss, Tim Wilson, Val Kroll, and Julie Hoyer

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Ready any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum with some combination of Michael, Moe, Tim, Val, and Julie - the goal is for listeners to enjoy listening to them share their thoughts and experiences and, hopefully, take away something to try at work the next day.

Latest episodes

Showing 20 · updated from the feed

#306: Decision Support Has Been the Point All Along

Before there was BI, there were "decision support systems." Somewhere along the way, we seem to have quietly dropped the "decision support" part and just kept the systems

Sep 15
45 min

#305: Personal Interest + Analytics Chops = Career?

Stephen Follows has spent 15 years turning film-industry curiosity into a career — asking questions like how much movies really earn, why poster colors have shifted over

Sep 1
1 h 04 min

#304: I Can Haz AI?

Everyone's posting their AI projects online like proud pet owners sharing videos of their cat doing something marginally impressive — cute, occasionally clever, sometimes

Aug 18
1 h 07 min

#303: Funnels Assume Progress. Barriers Recognize Reality.

Twenty years of digital marketing created something of a monster: companies poured enormous investment into analytics teams, MarTech stacks, media capabilities, and data

Aug 4
1 h 03 min

#302: It Was a Dark and Stormy Insight...

Here's a question analysts almost never ask themselves before walking into a room: why am I actually here? Not "because it's the weekly meeting" or "because someone asked

Jul 21
1 h 08 min

#301: It Turns Out Analysts Are Natural AI Crafters

There's a certain type of person who first encounters Excel and, instead of running in terror, leans in and grins. Rob Collie has spent his career-from the Excel team at

Jul 7
1 h 16 min

#300: Are Semantic Layers Really Necessary?

If you've ever poured months into building a semantic layer only to watch it become shelfware the moment the business pivoted, Jacob Matson has some thoughts. And a metap

Jun 23
58 min

#299: AI Can (Help) Build the Dashboard. It Can't Build the Buy-In.

There are roughly a thousand ways to roll out a new analytics platform, a BI tool migration, or an AI initiative to your organization. Most of them involve a town hall, a

Jun 9
1 h 00 min

#298: Listener Questions Answered Live from Marketing Analytics Summit!

Picture this: four analytics professionals, one live audience, a bunch of submitted questions, and absolutely no filter when it comes to sharing their real thoughts about

May 26
52 min

#297: Durable Wisdom in an Age of AI Slop

What do colors, soup kitchens, and mountain climbing have in common? They're all part of the mental models that have shaped how we think about analytics, and they're exac

May 12
1 h 06 min

#296: Avoiding Major Oopsies: Twyman's Law, Intuition, and Valuing Accuracy Over Precision

What do diamond ring shopping, Uber pricing psychology, and active user metrics gone wrong have in common? They all highlight our complicated relationship with precision

Apr 28
1 h 04 min

#295: Research and Analytics: the Peanut Butter and Chocolate of Data?

Research and analytics: are they more like peanut butter and chocolate, or more like oil and water? On this episode, we dig into the surprisingly common (and surprisingly

Apr 14
1 h 09 min

#294: Adapting an Analytics Team to an AI World

AI is moving fast. But so is life. AI is widely recognized as a must-adopt technology, but how and where are data workers expected to find the time for that?! Organizatio

Mar 31
1 h 08 min

#293: Tool Selection and the Unhelpfulness of Feature Comparisons

The one rule about the Analytics Power Hour is that we don't talk about specific tools. But that doesn't mean we won't talk about tool SELECTION! Jason Packer recently re

Mar 17
1 h 05 min

#292: AI Without Adult Supervision with Aubrey Blanche

As Kevin McCallister once taught us: just because the house is still standing doesn't mean everything's under control. Everyone's racing to adopt AI, but has anyone actua

Mar 3
1 h 04 min

#291: The Data Work that Lives in the Shadows

We know what the work of the data practitioner is, right? It's everything from managing data ingestion to data governance to report development to experimental design to

Feb 17
1 h 02 min

#290: Always Be Learning

From a professional development perspective, you should always be learning: listening to podcasts, reading books, connecting with internal colleagues, following useful pe

Feb 3
1 h 06 min

#289: The Imperative of Developing Business Acumen

That darn data. It's so complicated and fragmented and gap-filled and noisy that no amount of time is ever enough to truly get to the bottom of all of its complexity. As

Jan 20
1 h 10 min

#288: Our LLM Suggested We Chat about MCP. Kinda' Meta, No?

If there's one thing that we absolutely knew would be coming along with the increased interest and use of AI, it would be… more acronyms! And, along with the acronyms, we

Jan 6
1 h 00 min

#287: 2025 Year in Review

It's the most…won…derful…tiiiiime…of the year! And by that, we mean it's the time of the year when we sit back, look at each other, and ask, "Where did all the time go?!"

Dec 23 2025
1 h 00 min

Chart trend

Position in the Marketing chart (US), last 90 days.

#25
all-time peak
32
days in the top 50 since Nov 2024

Chart positions

Where The Analytics Power Hour ranks today in each Apple Podcasts chart (US, Sep 20, 2026).

#77 ▼ 5 Marketing US

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