The Higher Ed Marketer

A New #1 Bestseller and Season 9 Preview

This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. NextGrad helps colleges and universities reach students where they already are, insi

Summer Rewind: AI, Integrity, and the Next Generation of Learners

Encore Episode: Originally Aired October 2025 ___ Artificial intelligence is reshaping higher education and each generation is approaching it differently. AI Mindset’s

Summer Rewind: Eventful Branding: How to Turn Campus Events into Living Brand Stories

Encore Episode: Originally Aired November 2025 ___ Every event tells a story, but only the most intentional ones help people feel your brand. At Biola University, Tracey

Summer Rewind : Launching a Brand New Website While Being New To Higher Education

Encore Episode: Originally Aired March 2026 ___ What happens when a university website becomes a cluttered “junk drawer” instead of a clear, welcoming first impression?

Enrollment Innovation Before the Funnel: NextGrad Summer Series

This summer series of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. NextGrad helps colleges and universities reach students where they already are, in

Why Trust Is Your Enrollment Strategy - NextGrad Summer Series

This summer series of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. NextGrad helps colleges and universities reach students where they already are, in

What Higher Ed Communications Can Learn From the Newsroom - NextGrad Summer Series

This summer series of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. NextGrad helps colleges and universities reach students where they already are, in

Reaching Students Before The Funnel - NextGrad Summer Series

This summer series of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. NextGrad helps colleges and universities reach students where they already are, in

NextGrad Summer Series Preview

This summer series of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. NextGrad helps colleges and universities reach students where they already are, in

Being Distinct in a Crowded Market

Faith Leaders Mini-Series - Episode 252 (4 of 4) In this special mini-series, Bart Caylor explores the intersection of faith and higher education through conversations w

Becoming President of Your Alma Mater

Faith Leaders Mini-Series - Episode 251 (3 of 4) In this special mini-series, Bart Caylor explores the intersection of faith and higher education through conversations w

The Future of Higher Ed Branding, Authenticity and Alumni Stories

Faith Leaders Mini-Series - Episode 250 (2 of 4) In this special mini-series, Bart Caylor explores the intersection of faith and higher education through conversations w

Leading with Priorities, Prayer, and Mission Clarity

Faith Leaders Mini-Series - Episode 249 (1 of 4) In this special mini-series, Bart Caylor explores the intersection of faith and higher education through conversations w

A Summer Preview of the 2026 Faithful Leaders Series

One of The Higher Ed Marketer's most anticipated annual series is back. In this special summer preview, Zach Coffin shares what listeners can expect from the 2026 Faithfu

Big Announcements about the Summer

Zach Coffin is excited to share some big news with you as The Higher Ed Marketer approaches its 250th episode! We celebrate our co-host Troy Singer and his transition int

Breaking Silos: Aligning Academics, Enrollment, and Innovation

Silos are one of the biggest barriers to growth in higher education, yet they persist across academics, enrollment, and marketing. Dale Lemke, Vice President of Academic

Why Higher Ed Leaders Must Think Like CEOs

Deep Gratitude for Troy Singer: Bart has an important announcement. Our beloved co-host Troy Singer is stepping into a new opportunity after nearly six years and almost 2

Launching a Brand New Website While Being New To Higher Education

What happens when a university website becomes a cluttered “junk drawer” instead of a clear, welcoming first impression? Paul Garner, Executive Director of Marketing and

How Journalists Are Transforming Higher Ed Marketing

Drawing from their shared roots in journalism, Julia Ferrante and Rachel Colquitt reveal how storytelling, authenticity, and human connection are reshaping how institutio

Video First. Story Wins. Stop Avoiding Video.

Vince Slomsky, Assistant Vice President of Marketing and Brand at the University of South Florida, brings a journalist’s mindset to university marketing, blending storyte