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Marketing · Chloe Thomas

Keep Optimising

by Chloe Thomas

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.  In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.  And then we take a week off to give you time to IMPLEMENT. - Current Mini-Series = AI Search - Next Mini-Series = What you need to know to have a great 2027 - Last Mini-Series = Google Ads Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday.  Each episode lasts about 30-45 minutes and is audio only. I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing & eCommerce for over 20 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Latest episodes

Showing 20 · updated from the feed

AI Search: How to Get AI to Recommend Your Products with Jay El-Kaake, Osello

Jay El-Kaake cofounded the most popular loyalty software in the world called Smile while he was in college. After that he founded Fera, one the most popular reviews apps

Nov 4
33 min

Google Ads: Build a Full Funnel Ads Strategy with Silvia Correas Osorno, Stellar Search

Silvia Correas Osorno is one of the experts at award-winning digital marketing agency Stellar Search where over the last 11 years she’s risen from junior Digital Marketin

Oct 21
25 min

Google Ads: Optimizing Your Product Feed for Better Results with Meriem Nacer, 4M Digital

Meriem Nacer has over 15 years’ experience in performance marketing, helping business around the world scale with smart, data-led strategies across Google Ads, Microsoft

Oct 14
32 min

Google Ads: Review and Rebuild Your Strategy for Growth with Ger Hayden, Core Optimisation

Ger Hayden is the Chief Digital Officer at Core Optimisation and has been deep in Performance marketing for over a decade, and somehow also finds time to be a Digital Mar

Oct 7
31 min

Google Ads: Turn Local Searches into Store Visits with Hannah Zora Strong, Zora Marketing

Hannah Zora Strong has spent the last 14 years managing and auditing 100s of Google Ads accounts, and regularly shares her expertise at many Google Ads conferences. She’s

Sep 30
33 min

Google Ads: Which New Features Should You Use (and Which Should You Skip)? with Jyll Saskin Gales, Inside Google Ads

Jyll Saskin Gales spent 6 years at Google helping their largest advertisers to grow internationally. Now she’s all about helping all of us to improve our Google Ads resul

Sep 23
37 min

CRO: Use AI to Improve eCommerce Conversion Rates with Elena Kostova, Uxify

Elena Kostova is head of marketing at Uxify, an AI-native digital experience platform that helps websites achieve flawless user experience and double engagement. In this

Sep 9
30 min

CRO: Reduce Bounce Rates with Faster Site Speed with Jordy Scholing, RUMvision

Jordy Scholing is co-owner of RUMVision, where he and the team are obsessed with eCommerce site speed, especially all things Core Web Vitals. Trusted by over 750 companie

Sep 2
32 min

CRO: Turn Customer Behaviour Data into More Sales with Carolina Dibb, Carolina Dibb Consulting

Carolina Dibb set up her own CRO consultancy in 2023 after working with mega brands including Amazon, MR PORTER, and the British Museum Company. At her consultancy she he

Aug 26
31 min

CRO: 5 Mistakes Quietly Killing Your eCommerce Conversion Rate with Ashu Dubey, Alhena AI

Ashu Dubey is CEO of Alhena AI, where they’re focused on reshaping the future of online shopping through AI innovation from AI Search engines through to every customer in

Aug 19
33 min

CRO: Fix Your Trust Gaps to Increase Conversions with Rebecca Boyle, Lissah & Boyle

Rebecca Boyle is a brand strategist and fractional CMO at Lissah & Boyle. In this episode, Rebecca explains how identifying and fixing trust gaps can dramatically improv

Aug 12
32 min

Email: Improve Deliverability with a Smarter Lifecycle Strategy with Chintan Doshi, Mavlers

Chintan Doshi is Senior Director of Marketing Automation at Mavlers, a global email marketing and CRM agency with over 700 people across 52 countries. Day to day he works

Jul 29
45 min

Email: Clean Your Email List to Improve Deliverability and Engagement with Nina De la Cruz, Getsitecontrol

Nina De la Cruz is one of the team at Getsitecontrol, an on-site engagement and email marketing platform used by 1,000s of eCommerce brands worldwide. If your email perf

Jul 22
25 min

Email: 4 Ways to Improve Your Popups with Taras Talimonchuk, Claspo

Taras Talimonchuk is the CMO at Claspo, experts in popups for both email sign ups and CRO. As well as providing excellent popup software (we use it ourselves on the Keep

Jul 15
32 min

Email: How to Build a B2B eCommerce Email Strategy That Drives More Sales with Kyler Nixon, Forward Studios

Kyler Nixon is the co-founder of Forward Studios, and host of the Darn Good Distributors podcast. And he’s all about B2B eCommerce. Especially how to use email marketing

Jul 8
37 min

Email: How to Find Endless Newsletter Content Ideas with Kate Hammond, Sunbeam Marketing

Kate Hammond has been delivering CRM strategies in global markets since 2009. Specialising in DTC growth, mainly on Klaviyo and Ometria, via her agency Sunbeam Marketing

Jul 1
29 min

Meta Ads: 6 Creative Myths Busted with Aggie Meroni, White Bee Digital

Aggie Meroni is the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale. AND the author of the Amazon best seller boo

Jun 17
45 min

Meta Ads: Drive More Sales Using Partnership Ads with Christina Bell, Webtopia

Christina Bell is the Head of Strategy at Webtopia UK, a performance marketing agency focused on helping high-growth, founder-led DTC brands scale with data, testing, and

Jun 10
36 min

Meta Ads: Optimising Hook Rates for Higher ROAS with Komal Singh & Prudhvi Raj, 4XDigital AI

Komal Singh is the founder and CEO & Prudhvi Raj is the Director of Customer Success at 4XDigital AI an AI-powered advertising system that plans, launches, and continuous

Jun 3
34 min

Meta Ads: What to Do at Every Stage of eCommerce Growth with Kathie Feng, Signal Growth

Kathie Feng is the founder and growth architect at Signal Growth, and has recently started as Director of Omnichannel Digital Marketing at Footlocker. She has over 13 yea

May 27
30 min

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