This Can't Be That Hard

384 - Busy Season Hack: Minimizing Time & Maximizing Profit with Lyndsay McNiff

This week, we're shifting gears. The busy season is upon us, and from now straight through the holidays, we're all going to be chasing our tails in one way or a

383 - Playing the Long Marketing Game with Tiffany Crenshaw

Here's something  see all the time (and have fully been guilty of myself): you run a marketing campaign, it does what it does, and by the time it's over, you do

382 - The BTS Marketing Challenge: Manage your Messaging with Melody MacDonald

You know that feeling when you get a client email, a phone call, or even just an inquiry and your heart starts racing... Maybe it's excitement, maybe it's fear,

381 - Creating an Appetizing Offer Menu

Most restaurant menus have a handful of apps, a handful of entrees, and a handful of desserts: enough to give people choices and accommodate dietary restrictions, but not

380 - The Back-to-School Marketing Challenge: Organizing Your Leads with Dayna Schaaf

It's August, which means it's probably feels way too early to think about Black Friday, holiday cards, or filling your calendar for Q4... but that's exactl

379 - 20 Steps in One Direction

Here's a pattern I've noticed: photographers spend months chasing a version of growth that sounds right, but never actually sits right. Typically this is becaus

378 - The Nuts & Bolts of Building an Associate Team with Ali Leigh

You can streamline and automate every last thing in your business, but there are still only so many clients you can take on because there's only one of you... unless

377 - Get It Out of Your Head with Colie James

My dad had a "system" for organizing his office. You could ask him for anything - any book or file or piece of paper - and he'd be able to locate it in 30 seconds. T

376 - Getting Out of Your Own Way

There's an old story about a fisherman who keeps going out every day with holes in his net. Even though he knows the net leaks, he doesn't think he can afford t

375 - Your Clients Don't Know What They Want

This last episode in our Summer Essentials series dates back to 2021, but don't let its vintage fool you: it's message is as true - and important - now as it wa

374 - The Four Types of Buyers with Courtney Fanning

This conversation with copywriter and brand strategist Courtney Fanning changed how I think about copywriting. The premise is simple (if a little uncomfortable): we all i

373 - Double Your Marketing Mileage

There's this cookbook my mom had when I was growing up called More With Less. The whole premise was: here are big, satisfying meals made with humble ingredients. It

372 - Marketing in Hard Times

This month, we're taking a little break from new episodes and digging into our (big) archive to reshare some of our past faves. Today's replay originally aired

371 - Three Signs You're Doing Better Than You Think

I was talking to a photographer friend who - by every outside measure - is killing it. On the inside, though? She admitted she was struggling with feelings of self-doubt

370 - Navigating the AI Scaries: Your Concerns are Your Compass

Having concerns about AI isn't a bad thing: it means you're thinking critically about an issue that warrants critical thought. But nor do concerns mean you have

369 - Manual Mode: Using AI Without Losing Yourself

I remember the exact moment I first heard about ChatGPT. I was walking my dog, talking to my dad on the phone, and he mentioned this thing he'd heard about on NPR -

368 - Airtable for Artists: Tech that Works With Your Brain with Ashley Rose

Okay, I'll just say it: I am an Airtable evangelist. I have been for years. It runs my episode archive, my client data, my business dashboard, my production workflow

367 - The System Behind Your Tech Stack

Tech tools and software are an easy thing to accumulate. Most of us add tools when we find them, promising ourselves we'll dive in "as soon as we have time. Before l

366 - Lower Prices, Higher Profits with Naomi Boyer

Ever wonder what it actually looks like to build a profitable photography business on lower prices and higher volume? That's what this conversation with Naomi Boyer

365 - The Low-Ticket Lead-In

What if the most profitable thing in your business isn't your highest-priced offer? That's the question behind this episode - and the answer might surprise you