Behind Gym Doors | A Fitness Business Podcast

455: Gym Churn Rate Under 4%: The Systems Behind a CrossFit Gym That Runs Itself

CrossFit Elkhorn keeps gym churn under 4% with 233 members. Here's the weekly scorecard, class standard, and coach scoring system behind it. The average CrossFit gym ch

454: How to Grow a Fitness Studio: Hitting Record Months and Opening a Second Location

Stephanie Swanson's boutique fitness studio growth story starts with a simple problem: she did not know her own numbers. Stephanie owns Oxygen Yoga and Fitness in Burli

453: Gym Facebook Ads Using AI: $3 Cost Per Lead in a 9,000-Person Market

This is part of how we help gym owners build ad systems like Joel's. See the plan here: https://100kplan.com   Joel Holland never ran a gym ad in 14 years. He used

452: The Gym Sales Process That Creates Members Worth $30,000

Matt charges $600 a month, keeps under 2% churn, and earns $30K per member. Here's his exact gym sales and referral system. This gym membership sales case study starts

451: Part 2 - Saving a Struggling Pilates Studio: Live Coaching With Mike Arce

Mike coaches a struggling Pilates studio owner on phone sales live: avatar building, referral strategy, and a real walk-in prospect. This pilates studio sales coaching

450: Saving a Struggling Pilates Studio: Live Coaching With Mike Arce

Struggling pilates studio owner goes viral asking for help -- Mike Arce coaches her live on numbers, retention, ads, and pricing. Jess Landar runs a struggling pilates

449: Why Gym Ads Optimize for Leads (Not Members)

Fixing gym Facebook ads conversion tracking is part of how we get studios to $100K a month. Your ads manager sees fifty leads on one ad and six on another, calls the fi

448: Why Gym Ads Fail (It's Not Your Ad Agency)

Want to see how we help gyms get to $100K a month? Here's the plan the best gym owners are following right now: https://www.youtube.com/watch?v=uMPx7b3_LOA Your ad agency

447: How to See Every Ad Your Gym Competitors Are Running

Curious what it actually looks like to build with us? Start here: https://www.youtube.com/watch?v=uMPx7b3_LOA Mike found a competitor a mile and a half from one of his gy

446: AI Systems This Gym Owner Uses to Retain 856 Members

Curious what it actually looks like to build with AI instead of just talking about it? Start here: https://www.youtube.com/watch?v=uMPx7b3_LOA   856 members. Under

445: 9 Meta Ads Mistakes Gyms Make (And It Costs Them Tens of Thousands of Dollars)

Want to see how we help gyms get to $100K a month? Here's the plan the best gym owners are following right now: https://www.youtube.com/watch?v=uMPx7b3_LOA Your ads ar

#444: A Gym Owner's AI Playbook: How BFT Tysons Is Running on AI in 2026

Here's the plan the best gym owners are following right now: https://www.youtube.com/watch?v=uMPx7b3_LOA The gyms winning with AI right now are not using it to write e

#443: The Hidden Reason Your Gyms Ads Aren't Converting (It's Not the Ad)

🔥 Fire Your Ad Agency — LIVE Workshop for Gym Owners — June 16th, 1pm PT Learn why most gym ad agencies are costing you more than they're making you — and what to do in

#442: 10 Ways to Make Your Gym More Valuable

🔥 Fire Your Ad Agency — LIVE Workshop for Gym Owners — June 16th, 1pm PT Learn why most gym ad agencies are costing you more than they're making you — and what to do in

#441: The Decoy Effect: How to Structure Your Gym's Pricing to Close More Members

🔥 Fire Your Ad Agency — LIVE Workshop for Gym Owners — June 16th, 1pm PT Learn why most gym ad agencies are costing you more than they're making you — and what to do in

#440: Gym Instagram Marketing Playbook 2026

🔥 Fire Your Ad Agency — LIVE Workshop for Gym Owners — June 16th, 1pm PT Learn why most gym ad agencies are costing you more than they're making you, and what to do inste

#439: How Gyms Owners are Using AI in 2026

🔥 Fire Your Ad Agency — LIVE Workshop for Gym Owners — June 16th, 1pm PT Learn why most gym ad agencies are costing you more than they're making you — and what to do i

#438: 9 Sales Mistakes Your Gym is Making

🔥 Fire Your Ad Agency — LIVE Workshop for Gym Owners — June 16th, 1pm PT Learn why most gym ad agencies are costing you more than they're making you — and what to do ins

#437: Identifying Your Gyms A, B, and C Players

🚨 LIVE AI Workshop for Gym Owners — April 30th, 2pm PT / 5pm ET Learn how to use A.I. to get more leads and members at your gym — without being a tech person. Limited s

#436: Your Gym is Leaking Money (12 Metrics You MUST Track for Max Profitability)

🚨 LIVE AI Workshop for Gym Owners — April 30th, 2pm PT / 5pm ET Learn how to use A.I. to get more leads and members at your gym — without being a tech person. Limited