The Pubcast with Jon Loomer

Meta Wants Businesses to Pay to Share Links

Meta just announced Meta One, and one of its supposed benefits is hard to believe. Jon breaks down why the change makes no sense, and the old-school workaround he's now w

I've Never Been More Uncertain About Meta Ads

For years the direction of Meta advertising was clear enough to predict, and most of those predictions held up. But AI has scrambled the picture, and the trend line now r

What Does the Removal of Placement Control Mean?

Meta is removing placement control for sales and leads campaigns, and advertisers are predictably freaking out. Jon explains why the change matters far less than it sound

15 Years of Lessons Learned

Fifteen years in, the celebrating gives way to a more honest look back at what worked and what didn't. This final entry in the anniversary series shares the lessons that

A Reflection on 15 Years

To mark 15 years since a layoff turned into JonLoomer.com, Jon sets aside the usual solo format for a rare interview with longtime teammate Luke Elliott. It's a blast fro

The Story I Stopped Telling

Two 15-year anniversaries fall the same month, a second layoff and the launch of JonLoomer.com days later. These episodes usually stay locked on Meta advertising, but a l

Ask These Questions Before Using Value Rules

Value rules are one of Meta's most useful newer features, letting you nudge bids up or down instead of restricting your audience outright. But advertisers reach for them

Meta Doesn't Invent Conversions That Never Happened

One of the most popular myths in Meta advertising is that the conversion numbers are made up. But Meta only knows about a purchase because your event fired, which means t

Most Advertisers Should Only Use Incremental Attribution

Incremental attribution reports only the conversions your ads actually caused, and most advertisers would be better off making it their default. But standard attribution

You May Be Surprised Who Converts

Restricting age and gender feels like smart budgeting, and it's the most understandable mistake in Meta advertising. But when you optimize for purchases, Meta already wan

The Foundational Elements of Meta Advertising Today

Most advertisers still obsess over targeting controls, remarketing campaigns, and which single ad won. But the foundations of Meta advertising today point the other way:

I Published a Document That I Didn't Write

For fifteen years Jon has written every word on his blog, so publishing an AI-generated post cut against everything he believes about content. But the master brief behind

Why You Are Misdiagnosing Creative Fatigue

Advertisers treat every drop in performance as creative fatigue, but what they're actually seeing is Meta shifting delivery from remarketing audiences to prospecting. Tha

Your Ad Creation Process Might Be The Problem

Once campaign construction is simplified, it's just you and your ads, and advertisers tend to either micromanage everything or freeze up and do nothing. Jon explains why

15 Years In, Meta's Broken System Finally Came for Me

Jon's profile was incorrectly flagged for suspicious activity while posting in his own private Facebook group, and after identity verification failed without explanation,

Are You Susceptible to Meta Ads Misinformation?

Meta ads misinformation spreads because it pays in clicks and impressions, and advertisers with the smallest knowledge foundation are the most susceptible. Jon uses the c

Does Worldwide Targeting Actually Work for Sales?

Today's question is about whether to split worldwide targeting into separate ad sets grouped by CPM when promoting a low-cost digital product on a $100 daily budget. That

Best Practices Won't Guarantee Results

Following best practices and simplifying campaign construction doesn't guarantee results, and advertisers who do everything right still get anxious when they're not const

7 Things That Aren't Worth Your Time

Most advertisers obsess over placement performance, demographic distribution, ad-level micromanagement, and data discrepancies between Ads Manager and other platforms, bu

Every Change You Make Should Solve a Problem

Advertisers love restricting demographics, removing placements, and splitting budgets across ad sets, but most of these decisions are based on feelings rather than data.