Marketing · Stu McLaren

Marketing Your Business - Marketing Strategies for Business Owners

by Stu McLaren

Marketing Your Business is a podcast dedicated to all things marketing. It's a behind-the-scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales, and a business that gives you more freedom in your everyday life. Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world. Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business. But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you. About Stu McLaren: For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel. Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability. If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.

Latest episodes

Showing 20 · updated from the feed

290: Why This 7-Figure Founder Shut Off $1 Million in Sales (It Worked) - Susan Bradley

Susan Bradley went out for a drink with her husband and decided, right there, to shut off a million dollars a year in sales. It was most of what her company sold. The bus

Sep 21
39 min

289: You Don't Need to Code Anymore

There's a free workshop coming up where Stu is showing exactly what's possible when you start something today. Secure your spot: https://membershipworkshop.com --- Yo

Sep 18
54 min

288: Hate Selling? Tell These 3 Stories in This Order - Robert Hartwell

Robert Hartwell spent almost ten years as a Broadway performer, performing eight times a week. In 2017 he faked being sick so he could skip his own show and sit in the ba

Sep 14
40 min

287: 4 Things That Stopped My Scroll

There's a free workshop coming up where I am showing exactly what's possible when you start something today. Secure your spot: https://membershipworkshop.com --- Ever

Sep 11
35 min

286: How She Gets 40% of Her Members Without Paying for Ads - Tracy Henning

Tracy Henning has been selling real estate for over 32 years and she is still selling today. She also runs the largest Canva Facebook group for real estate agents anywher

Sep 7
38 min

285: Jessi Jean's $7M Launch Had Us Talking

There's a free workshop coming up where I am showing exactly what's possible when you start something today. Secure your spot: https://membershipworkshop.com --- Jess

Sep 4
28 min

284: She Turned $50 Cookie Classes Into 3 Memberships - Summer Deepe

Summer Deepe says she is "not artistic at all," yet she built three memberships in a niche most people would never think could be a business: cookie decorating. She teach

Aug 31
30 min

283: The Branding Mistake Keeping You Small (And How to Fix It) - Rory Vaden

Rory Vaden and his wife AJ have quietly helped build some of the biggest personal brands out there through Brand Builders Group. And Rory has done it while never having m

Aug 24
37 min

282: He Turned Down $3 Million for $30K a Month - Hal Elrod

Most business owners build the thing they're known for and assume that thing is the business. Hal Elrod did that for years. Today the product that made him famous is the

Aug 17
42 min

281: From College Dropout To $7 Million From One Book - Chandler Bolt

Chandler Bolt is the founder of self publishing.com. He was a C student who hated writing, then he made six figures in seven months running a college painting business, d

Aug 10
37 min

280: The $1,000/Month Business You Can Run in One Hour a Week - Creative Crafting Club

Christelle Janse van Rensburg and Stefanie De Wet are sisters from South Africa, an architect and an engineer, who grew a kids' STEM craft business to 61 locations in thr

Aug 3
36 min

279: How to Get Members to Stay for Years (It's Not More Content) - Alesha Yamal

Alesha has spent 26 years building a business teaching belly dance, and the way she grew it online is a masterclass for any membership owner. In this episode: the layoff

Jul 27
37 min

278: She Built the Membership BEFORE the Audience (and It Worked) - Marine Lacoste

Marine Lacoste toured the world as a musician for a decade, then built a membership business by doing everything in the "wrong" order. When COVID ended the touring income

Jul 20
37 min

277: Sold a $10,000 Offer Off ONE Email (Before It Existed) - Will Hamilton

Will Hamilton has built a tennis business since 2007, and the way he markets it is a playbook any creator can steal. In this episode he breaks down the $10,000 offer he s

Jul 13
43 min

276: Make Price Resistance Disappear With One Story

You know that moment. You share your price, and right away you can feel it: the resistance. The pushback. The pause before someone says they need to think about it. Now y

Jul 8
15 min

275: The Messaging Change That Took Her From 2K to 400K Followers - Lisa K

Lisa K spent eight years stuck at about 2,000 followers. Then she changed her messaging and her content, and in twelve months went from 2,000 to over 100,000, and now pas

Jul 6
36 min

274: Make AI Sound Like You in 20 Minutes (It's Free)

A friend of Stu's, Ryan Levesque (New York Times bestselling author), was publicly accused of using AI to write his newsletter. The evidence? He used an em-dash. He's bee

Jul 3
13 min

273: She Had a 35% Show-Up Rate. One Change Fixed It

Your campaign isn't broken. There's just one spot quietly leaking your results. After 24 years of building and fixing campaigns, here's what I've learned: when something

Jul 1
15 min

272: From Bankruptcy to $1 Million With Her Piggy Bank Method - Lou Clarke

Lou Clarke's biggest client fired her when they found out she was pregnant with her third child, dropping her household from $5,000 to $1,000 a month. Then she rebuilt ev

Jun 29
33 min

271: The Shortcut to Customers Nobody Talks About

What if the fastest way to grow your audience isn't building one at all — but partnering with someone who already has the exact customers you're trying to reach? In thi

Jun 26
14 min