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Marketing · Peter V.S. Bond & Sri Rajagopalan

The CPG Guys

by Peter V.S. Bond & Sri Rajagopalan

CPG industry icon Sri Rajagopalan (Papa Raj) & consumer loyalty guru Peter V.S. Bond explore today’s consumer, brand management, retail media and the in store model. Today’s environment is transforming fast with technologies like Artificial Intelligence and a social media engaged consumer. Our guests are CMO, CCO, CEO, founders, Martech, Retail merchants, Retail media networks. Join the discussion, be part of the solution.  http://cpgguys.com 

Latest episodes

Showing 20 · updated from the feed

Agentio's Arthur Leopold - Enabling Creator-Led Advertising at Scale

The CPG Guys are joined in this episode by Arthur Leopold, CEO and Co-Founder at Agentio which enables marketers to buy creator led ads as easily and scalably as Meta or

Oct 14
43 min

Commerce Riff with Sri & PVSB - October 13, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.  This week’s topics: 7-Eleven's New CEO Is “Stealing With Pride” From

Oct 13
14 min

SmartScout's Scott Needham - Understanding Categories Worth Pursuing on Amazon Marketplace

The CPG Guys are joined in this episode by Scott Needham, CEO and Founder at SmartScout, The most extensive Amazon brand and product finder ever made! A tool built for Am

Oct 12
40 min

SmartScout's Scott Needham - Understanding Categories Worth Pursuing on Amazon Marketplace

The CPG Guys are joined in this episode by Scott Needham, CEO and Founder at SmartScout, The most extensive Amazon brand and product finder ever made! A tool built for Am

Oct 10
40 min

Liquid Death's Benoit Vatere - Brand Disruption in the Agentic Age

The CPG Guys are joined in this episode by Benoit Vatere, Chief Media & Digital Commerce Officer at Liquid Death, one of the fastest growing non-alcoholic beverage brands

Oct 7
35 min

Commerce Riff with Sri & PVSB - October 6, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.  This week’s topics: Costco reports higher fourth-quarter profit on resili

Oct 6
11 min

Mondelēz International's Rick Shuman & InMarket's Stan Turek - Measurement-Led Joint Business Planning

The CPG Guys are joined in this episode by Rich Shuman, Chustomer Director, Omnichannel Activation at Mondelēz International and Stan Turek, GM of Media Measurement at In

Sep 30
29 min

Commerce Riff with Sri & PVSB - September 29, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.  This week’s topics: Costco reports higher fourth-quarter profit on resili

Sep 30
10 min

Walmart's Mark Hardy - Scintilla, the Commerce Intelligence Platform

The CPG Guys are joined in today's episode by Mark Hardy, SVP and head of Data Ventures at Walmart. Follow Mark on LinkedIn at: https://www.linkedin.com/in/mark-a-h

Sep 26
32 min

Sarp Tuncay - Moving from Operators to Orchestrators of AI in Retail Media

The CPG Guys are joined in today's episode by Sarp Tuncay, a retail media and e-commerce strategy leader in the CPG/Retail industry. Follow Sarp on LinekdIn at: htt

Sep 23
42 min

Ace Hardware's Kim Lefko & Molly Hjelm - RedVest Media 2027 Upfront

The CPG Guys are joined in this episode by Kim Lefko, Chief Marketing Officer and Molly Hjelm, Corportae Vice President of Retail Media at Ace Hardware, a co-operative of

Sep 19
42 min

Spotify's Sam Bevan - Performance Marketing Through Cultural Connections

The CPG Guys are joined in this episode by Sam Bevan, Global Director, Mid-Market, SMB & Global Expansion at Spotify, the most popular global audio streaming service with

Sep 16
38 min

Commerce Riff with Sri & PVSB - September 15, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.  This week’s topics: Albertsons names Meg Whitman Executive ChairPublicist

Sep 15
12 min

Hershey's Jessica DuQuesne & Flywheel's Allyson Gill - Building a Winning Global Omnichannel "Scream for Reese's" Campaign

The CPG Guys are joined in this episode by Jessica DuQuesne, Global Brand Marketing & Strategy Lead at The Hershey Company and Allyson Gill, Managing Director at Flywheel

Sep 12
41 min

The Digital Shelf Institute’s Lauren Livak Gilbert - Impact of AI in Winning On The Digital Shelf

The CPG Guys are joined in this episode by Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute, part of Salsify. Follow Lauren on LinkedIn at: https:

Sep 11
55 min

The Digital Shelf Institute’s Lauren Livak Gilbert - Impact of AI in Winning On The Digital Shelf

The CPG Guys are joined in this episode by Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute, part of Salsify. Follow Lauren on LinkedIn at: https:

Sep 10
23 min

Commerce Riff with Sri & PVSB - September 8, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.  This week’s topics: Campbell's swings to a loss, cuts 13% of its sal

Sep 8
8 min

Cornell University’s Dan Hooker - Omnicommerce Leadership

The CPG Guys are joined by Dan Hooker, Executive Director of the Food Industry Management Program at Cornell University’s S C Johnson College of Business along with eight

Sep 5
55 min

Commerce Riff with Sri & PVSB - September 1, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.  This week’s topics: Dollar General & Dollar Tree ride the value waveLevan

Sep 1
12 min

RBC Capital Markets’ Nik Modi - Modi’s Musings: Themes That Will Define the CPG Industry

The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets for Nik’s recent release . Follo

Aug 26
44 min

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#22
all-time peak
95
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#65 ▲ 54 Marketing US

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