EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.
Latest episodes
Showing 20 · updated from the feed
Meta’s Muse Will Make Us Rebuild the Internet | Behind the Numbers
In today’s podcast episode, we discuss whether Meta is best positioned to launch a personal AI agent like Muse, which use cases are most likely to drive adoption, and how
Oct 19 27 min
A Smarter AI-Fridge, Skydance Drowns In Debt, Conversational Commerce Disrupts Choice: 3 Media What-Ifs | Behind the Numbers
In today’s podcast episode, we discuss what it would mean for your smart fridge to act as a personal food assistant, what if Skydance is unable to pay off its $80 billion
Oct 16 29 min
How Claire’s Is Winning Over a New Generation Without Losing Its Legacy | Reimagining Retail
In today’s podcast episode, we explore what it means to be a truly intergenerational brand, what separates brands that are genuinely relevant to a new generation from tho
Oct 14 26 min
Meta’s Muse Flops, the BBC Sells Ads, and Regional Sports Networks Collapse: 3 Media What-Ifs | Behind the Numbers
In today’s podcast episode, we discuss what would happen if an extended MLB lockout led to a death spiral for regional sports networks (RSNs), the BBC started carrying ad
Oct 12 33 min
What Mobile Measurement Teaches Us About Digital Transformation | Behind the Numbers
In today’s podcast episode, we discuss how insufficient measurement is preventing advertisers from investing more in digital, the role mobile-grade measurement plays in s
Oct 9 24 min
The IAB Weighs In On When Influence Starts to Feel Manufactured | Reimagining Retail
On today’s podcast episode, we discuss how not to over-engineer your marketing with too much data, what retail media brings to social and creator marketing (and vice vers
Oct 7 24 min
The Doctor’s New Role in an AI World | Behind the Numbers
In today’s podcast episode, we discuss how the use of AI in healthcare has evolved in recent years, which part of the patient care journey AI is impacting the most, and t
Oct 5 25 min
Log Off. Look Up. Why Is Everyone Craving Real Life Again? | Behind the Numbers
In today’s podcast episode, we discuss how our relationship with screens is changing, how the emergence of consumer-facing AI is influencing the way we spend and divide o
Oct 2 31 min
Target's Isaac Mizrahi Employee Apparel Line, McDonald's Media Network, and More | Reimagining Retail
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for September. The awards include “Most Impactful Campaign,” “Best IRL Initiative,
Sep 30 26 min
When Sports Storytelling Changes the Game | In the Game
On today’s podcast episode, we discuss the secret ingredient behind the success of sports shows, whether ancillary content ultimately makes the live broadcast more or les
Sep 29 28 min
The Future of Digital Is Defined by the Human-AI Relationship | Behind the Numbers
In today’s podcast episode, we discuss the future of digital — what data points best tell the story of AI consumer adoption so far, which stats best explain how AI is act
Sep 28 24 min
Could AI Hurt Your Brand? | Behind the Numbers
In today’s podcast episode, we discuss how using AI could actually hurt a brand’s reputation, when consumers may feel deceived if they discover AI was involved, and the k
Sep 25 23 min
How Seasonal Moments Reveal What Consumers Want Next | Behind the Numbers
In today’s podcast episode, we discuss what seasonality means today as shopping behaviors and consumer needs become less tied to a single moment on the calendar. How can
Sep 24 22 min
Meet the New Beauty Counter | Reimagining Retail
On today’s podcast episode, we discuss where discovery in beauty is happening, how TikTok is changing the path to purchase, and why every retailer might now need a beauty
Sep 23 22 min
The AI Slowdown Debate: What’s at Risk? | Behind the Numbers
In today’s podcast episode, we discuss why some of the biggest names in AI are now calling for a slowdown in development, what we would gain and lose if the pace of AI pr
Sep 21 34 min
Why OpenAI Thinks AGI Is Here | Behind the Numbers
In today’s podcast episode, we discuss what would convince us that Artificial General Intelligence (AGI) has actually arrived, whether OpenAI’s GPT-6 Astra is truly a “ge
Sep 18 23 min
Will AI Be a Gift-Giving Hero or Retail Headache? | Reimagining Retail
On today’s podcast episode, we discuss what back-to-school tells us about the holiday shopper, ways AI could show up during holiday shopping, and one holiday change retai
Sep 16 21 min
Why Travel’s Biggest Brands Invisible in AI Answers | Behind the Numbers
In today’s podcast episode, we discuss why travel brands are missing from trip-planning responses, what AI answers are most likely to include, and what brands can do abou
Sep 14 19 min
Reddit's Growing Importance | Behind the Numbers
In today’s podcast episode, we discuss how brands can participate on Reddit without feeling like an ad crashed the party, what makes the platform so unique compared with
Sep 11 26 min
How David’s Bridal Helps With the Entire Wedding Journey | Reimagining Retail
On today’s podcast, we discuss how David’s Bridal is expanding across the wedding journey—from new services and revenue streams to different retail formats—while staying
Sep 9 26 min
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Position in the Marketing chart (US), last 90 days.
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all-time peak
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days in the top 50 since Nov 2024
Chart positions
Where Behind the Numbers: an EMARKETER Podcast ranks today in each Apple Podcasts chart (US, Oct 19, 2026).
A curated, balanced selection of Apple Podcasts reviews.
Dave and I had a wonderful chat. His professionalism is only matched by his ability to listen and discuss topics that help the guest and the audience understand the points and highlights. I had a great time and recommend his podcast to anyone looking to better their business.
Sturginity · Aug 2026
My favorite show is the Friday show, because I think it covers a little bit everything. Great content, Marcus has a great job, and really great chemistry with the folks on the line. I feel like I learn four or five things that I can apply to my job each episode. Great work.
Digital maverick · Aug 2023
Marcus and the team always provide interesting commentary on the latest news in digital marketing. It helps me be (or at least,sound) smarter at work
laura doesnt like this · Aug 2023
I learn something relevant each time I listed to Marcus and his guests. Best digital media podcast. Devoid of snarkiness
lbaler · Nov 2022
I like the substance of the show, but the icebreaker-y intro stuff is irritating and unnecessary.
I don’t need to hear people guess what the fastest lane animal is when the headline says there’s a discussion about Netflix rolling out ads.
I may circle back to it at some point, but I’m out for now.
Carmen San Diego Zoo · Nov 2022
We strive to present a balanced view by showing a diverse range of reviews from Apple Podcasts.
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About Behind the Numbers: an EMARKETER Podcast on Reason.fm
Here you find the Apple Podcasts chart positions of Behind the Numbers: an EMARKETER Podcast, its latest episodes to listen to directly, and reviews from listeners. Rankings are updated daily for the United States.
