Behind the Numbers: an EMARKETER Podcast

The Future of Digital Is Defined by the Human-AI Relationship | Behind the Numbers

In today’s podcast episode, we discuss the future of digital — what data points best tell the story of AI consumer adoption so far, which stats best explain how AI is act

Could AI Hurt Your Brand? | Behind the Numbers

In today’s podcast episode, we discuss how using AI could actually hurt a brand’s reputation, when consumers may feel deceived if they discover AI was involved, and the k

How Seasonal Moments Reveal What Consumers Want Next | Behind the Numbers

In today’s podcast episode, we discuss what seasonality means today as shopping behaviors and consumer needs become less tied to a single moment on the calendar. How can

Meet the New Beauty Counter | Reimagining Retail

On today’s podcast episode, we discuss where discovery in beauty is happening, how TikTok is changing the path to purchase, and why every retailer might now need a beauty

The AI Slowdown Debate: What’s at Risk? | Behind the Numbers

In today’s podcast episode, we discuss why some of the biggest names in AI are now calling for a slowdown in development, what we would gain and lose if the pace of AI pr

Why OpenAI Thinks AGI Is Here | Behind the Numbers

In today’s podcast episode, we discuss what would convince us that Artificial General Intelligence (AGI) has actually arrived, whether OpenAI’s GPT-6 Astra is truly a “ge

Will AI Be a Gift-Giving Hero or Retail Headache? | Reimagining Retail

On today’s podcast episode, we discuss what back-to-school tells us about the holiday shopper, ways AI could show up during holiday shopping, and one holiday change retai

Why Travel’s Biggest Brands Invisible in AI Answers | Behind the Numbers

In today’s podcast episode, we discuss why travel brands are missing from trip-planning responses, what AI answers are most likely to include, and what brands can do abou

Reddit's Growing Importance | Behind the Numbers

In today’s podcast episode, we discuss how brands can participate on Reddit without feeling like an ad crashed the party, what makes the platform so unique compared with

How David’s Bridal Helps With the Entire Wedding Journey | Reimagining Retail

On today’s podcast, we discuss how David’s Bridal is expanding across the wedding journey—from new services and revenue streams to different retail formats—while staying

The AI Financial Advisor: Banks’ Biggest Opportunity or Biggest Threat? | Behind the Numbers

In today’s podcast episode, we discuss whether banks can successfully encourage customers to use their AI-powered tools on their own websites and apps for personal financ

How Meta’s Landmark Trial Will Reshape Social Media | Behind the Numbers

In today’s podcast episode, we discuss the main takeaways from Meta’s landmark trial over kids and social media addiction, the safety features it plans to roll out, wheth

Kidulting is Big Business | Reimagining Retail

On today’s podcast, we discuss what “kidulting” actually means, why toy companies are paying so much more attention to this consumer now, and what non-toy brands can lear

YouTube's Complicated Relationship With TV | Behind the Numbers

In today’s podcast episode, we discuss what YouTube has evolved into, how it’s transforming TV ad buying, and how YouTube TV is shaping digital pay TV.   Join Senior Di

The AI Platforms Race: From Curious to Customer | Behind the Numbers

In today’s podcast episode, we discuss why the next few years will be so important and industry-defining for AI, why ChatGPT has driven stronger adoption than highly reco

Clarks’ Kris Kross “Jump” Reboot, Halos x Blippi’s Healthy School Snacking, and More | Reimagining Retail

On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for August, focusing on Back-to-School activations. The awards include “Most Impac

AI IRL: How People Really Use It | Behind the Numbers

In today’s podcast episode, we discuss why it’s important for people to think about AI adoption differently than we have in the past, which AI tools are most popular, and

Affiliate as a Strategy with AWIN and HigherDOSE | Behind the Numbers

In today’s podcast episode, we discuss the evolving definition of affiliate marketing, the most interesting areas of the space today, and how improvements in measurement

Soccer’s Advertising Opportunity: Reaching the World’s Biggest Audience | In the Game

On today’s podcast episode, we discuss how advertisers can transition from World Cup storytelling into domestic league campaigns, what makes football audiences unique fro

Why Shopping Feels Disconnected with Colgate-Palmolive | Reimagining Retail

On today’s podcast, we discuss why shopping still feels so disconnected when brands and retailers know so much about us, what’s changed most about what consumers expect f