EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.
Latest episodes
Showing 20 · updated from the feed
ChatGPT’s Effect on Young People and OpenAI Could Look Away From Consumers | Behind the Numbers
In today’s podcast episode, we explore three of the biggest questions surrounding OpenAI: What if the company had chosen a business-focused approach over the consumer mar
Nov 6 26 min
How GIFs Outlive the Moment | Behind the Numbers
In today’s podcast episode, we discuss what makes certain moments GIF-worthy, how young people are changing the way GIFs are created, shared, and understood, and how bran
Nov 5 22 min
Walmart vs. Amazon: Agents, Memberships, and the Fight for Cool | Reimagining Retail
In today’s podcast episode, we explore the three big questions surrounding Walmart: Can the retail giant become a true fashion destination? Can it accelerate growth in Wa
Nov 4 22 min
Why a New Content Chief? Are Live Sports Its Future? — The 3 Big Questions for Netflix | Behind the Numbers
In today’s podcast episode, we explore the three biggest questions surrounding Netflix: Will a new content chief turn around its programming fortunes? Which type of conte
Nov 2 18 min
The Digital Lives and Lifestyles of Everyone in the World: Short-Form Video Surges, AI Use Cases, and More | Behind the Numbers
In today’s podcast episode, we discuss why short-form video is gaining attention faster than other major formats, why people in different countries are using AI, and some
Oct 30 25 min
Fenty Beauty's Mega Livestream, Rivian’s Ghostbusters Halloween Mode, and More | Reimagining Retail
In today’s podcast episode, we present our (somewhat Halloween-themed) Unofficial Monthly Retailer Awards (UMRAs) for October. The awards include “Most Impactful Campaign
Oct 28 25 min
The Next Marketing Battleground Is Real Life | Behind the Numbers
In today’s podcast episode, we explore why real life is becoming marketing’s next big frontier, what it means for brands to return to the real world, what B2C can learn f
Oct 26 25 min
Beyond Attention as Intent Eyes a Bigger Role in Ad Spending | Behind the Numbers
In today’s podcast episode, we discuss the shift from attention to intent, whether ad spending forecasts are really defying gravity, and an interesting storyline unfoldin
Oct 23 23 min
America is Falling Out of Love with Baseball | In the Game
On today’s podcast, we discuss whether baseball is actually growing, if its traditions are a strength or a weakness, whether it has a star power problem, and which sponso
Oct 22 35 min
Kendra Scott on How to Unwrap Shopper Intent During the Holidays | Reimagining Retail
In today’s podcast episode, we explore the differences between customers shopping for themselves and those shopping for someone else, the signals that help retailers iden
Oct 21 24 min
Meta’s Muse Will Make Us Rebuild the Internet | Behind the Numbers
In today’s podcast episode, we discuss whether Meta is best positioned to launch a personal AI agent like Muse, which use cases are most likely to drive adoption, and how
Oct 19 27 min
A Smarter AI-Fridge, Skydance Drowns In Debt, Conversational Commerce Disrupts Choice: 3 Media What-Ifs | Behind the Numbers
In today’s podcast episode, we discuss what it would mean for your smart fridge to act as a personal food assistant, what if Skydance is unable to pay off its $80 billion
Oct 16 29 min
How Claire’s Is Winning Over a New Generation Without Losing Its Legacy | Reimagining Retail
In today’s podcast episode, we explore what it means to be a truly intergenerational brand, what separates brands that are genuinely relevant to a new generation from tho
Oct 14 26 min
Meta’s Muse Flops, the BBC Sells Ads, and Regional Sports Networks Collapse: 3 Media What-Ifs | Behind the Numbers
In today’s podcast episode, we discuss what would happen if an extended MLB lockout led to a death spiral for regional sports networks (RSNs), the BBC started carrying ad
Oct 12 33 min
What Mobile Measurement Teaches Us About Digital Transformation | Behind the Numbers
In today’s podcast episode, we discuss how insufficient measurement is preventing advertisers from investing more in digital, the role mobile-grade measurement plays in s
Oct 9 24 min
The IAB Weighs In On When Influence Starts to Feel Manufactured | Reimagining Retail
On today’s podcast episode, we discuss how not to over-engineer your marketing with too much data, what retail media brings to social and creator marketing (and vice vers
Oct 7 24 min
The Doctor’s New Role in an AI World | Behind the Numbers
In today’s podcast episode, we discuss how the use of AI in healthcare has evolved in recent years, which part of the patient care journey AI is impacting the most, and t
Oct 5 25 min
Log Off. Look Up. Why Is Everyone Craving Real Life Again? | Behind the Numbers
In today’s podcast episode, we discuss how our relationship with screens is changing, how the emergence of consumer-facing AI is influencing the way we spend and divide o
Oct 2 31 min
Target's Isaac Mizrahi Employee Apparel Line, McDonald's Media Network, and More | Reimagining Retail
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for September. The awards include “Most Impactful Campaign,” “Best IRL Initiative,
Sep 30 26 min
When Sports Storytelling Changes the Game | In the Game
On today’s podcast episode, we discuss the secret ingredient behind the success of sports shows, whether ancillary content ultimately makes the live broadcast more or les
Sep 29 28 min
Chart trend
Position in the Marketing chart (US), last 90 days.
#1#99#197AugSepOctNov
#29
all-time peak
6
days in the top 50 since Nov 2024
Chart positions
Where Behind the Numbers: an EMARKETER Podcast ranks today in each Apple Podcasts chart (US, Nov 9, 2026).
A curated, balanced selection of Apple Podcasts reviews.
Dave and I had a wonderful chat. His professionalism is only matched by his ability to listen and discuss topics that help the guest and the audience understand the points and highlights. I had a great time and recommend his podcast to anyone looking to better their business.
Sturginity · Aug 2026
My favorite show is the Friday show, because I think it covers a little bit everything. Great content, Marcus has a great job, and really great chemistry with the folks on the line. I feel like I learn four or five things that I can apply to my job each episode. Great work.
Digital maverick · Aug 2023
Marcus and the team always provide interesting commentary on the latest news in digital marketing. It helps me be (or at least,sound) smarter at work
laura doesnt like this · Aug 2023
I learn something relevant each time I listed to Marcus and his guests. Best digital media podcast. Devoid of snarkiness
lbaler · Nov 2022
I like the substance of the show, but the icebreaker-y intro stuff is irritating and unnecessary.
I don’t need to hear people guess what the fastest lane animal is when the headline says there’s a discussion about Netflix rolling out ads.
I may circle back to it at some point, but I’m out for now.
Carmen San Diego Zoo · Nov 2022
We strive to present a balanced view by showing a diverse range of reviews from Apple Podcasts.
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About Behind the Numbers: an EMARKETER Podcast on Reason.fm
Here you find the Apple Podcasts chart positions of Behind the Numbers: an EMARKETER Podcast, its latest episodes to listen to directly, and reviews from listeners. Rankings are updated daily for the United States.
