The Business of Hearing

When Growth Becomes Chaos: Lessons From 3 Real Practices

Three practices. Three reasonable decisions. Three unexpected problems. In this episode, Oli breaks down real stories from real practices who made growth moves that see

From Operator to Owner: The 3 Things You Must Have in Place Before You Step Back

In this episode, Oli shares the exact three things that need to be solid before you transition from operator to owner. Miss one of these and you'll find yourself right ba

How to Articulate Your Value Proposition to Attract More of the Right Patients

"Why should a patient choose you?" If you don't already know the answer, you have a real problem.  In this episode, Oli breaks down the exact framework that separates p

From $1m to $2m - Why So Many Practices Get Stuck

In this episode, Oli breaks down the exact three things that separate practices stuck at $1M from practices scaling to $2M+

"I need to think about it" - 3 reasons patients are delaying decision-making

More and more patients are hesitating. They're delaying decisions. They're asking to think about it, wait for things to change, or come back later, even though they walke

6 Creative Ideas Private Practices Are Using Right Now

Get your FREE copy of my new book - https://go.oliluke.com/book1786624656958  We've done the big-picture episodes. We've talked about frameworks and strategy. Now it's

Why Relying on Paid Ads Is the Riskiest Game in Hearing Care

In this episode, Oli Luke breaks down why over-reliance on Google ads and paid advertising is one of the biggest threats facing private hearing care practices right now,

Do You Have a Business Model Beyond Hearing Aids?

What happens to a hearing care practice when the technology gets so smart it needs you less? It's a question most clinic owners haven't asked yet, and it might be the mos

The People Problem Nobody Prepares You For as a Practice Owner

In this episode, Oli Luke gets completely unscripted and honest about one of the most common struggles he sees across private hearing care practices, the people puzzle. F

The Social Media Playbook for Hearing Care Clinics in 2026

In this episode, Oli Luke breaks down the evolution of social media for private practices, why the old approach of delegating generic posts to a marketing agency is dead,

Google AI Agents Are Booking Patient Appointments - Are You Ready?

In this episode, Oli Luke breaks down exactly what is happening with Google's AI mode, why the traditional SEO and ads playbook is quickly becoming outdated, and what pri

Your Skills Built the Practice - Are They Now Hurting It?

There's a counterintuitive truth that most hearing care clinic owners never see coming, and it could be the single biggest factor affecting what your practice is worth wh

Patients Aren't Buying Hearing Aids - Here's What They Really Want

There's a major blind spot in the hearing care industry, and it affects how practices market, sell, communicate, and grow.    In this episode, Oli Luke breaks down wh

Not All Leads Are Created Equal in Hearing Care: The Curious vs. Convinced Framework

The marketing agency blames you. You blame the marketing agency. But who's actually at fault when leads aren't converting? The answer is neither, and both. Here's why:

The 6 Foundations of a $2m+ Practice

Most practice owners hit a growth ceiling around $1M and it's not because they're not good at clinical care. It's because they're missing the structural foundation that s

The Secret Weapon Every Small Hearing Care Practice Already Has

Independent hearing care practices often feel outmatched by the big chains.  Bigger budgets. Bigger teams. Bigger brand awareness. But in this episode, Oli Luke expla

The Framework Every Practice Owner Needs Before Spending on Ads

Most hearing care practices make marketing harder than it needs to be.  In this episode, Oli Luke breaks down a simple but powerful framework that can help private prac

Amplifon Just Bought GN Resound for $3B: What It Means for Your Independent Practice

On March 16, 2026, Amplifon announced a $3 billion acquisition of GN Resound. The shockwaves rippled through Facebook groups and WhatsApp chats across the hearing care in

Happy Hour: Your Questions Answered: Marketing Mistakes, Fatherhood, Website Strategy and More

Oli answers five listener questions covering some of the most common challenges facing hearing care practice owners right now -- from the biggest marketing mistake indepe

The Hearing Care Practice SWOT Analysis: Where to Attack, Where to Defend in 2026

2026 is shaping up to be one of the most challenging and opportunity-rich years independent hearing care has seen in a long time. In this episode, Oli runs a full SWOT an