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Marketing · Smith and Crawford Company

Aesthetic Pulse

by Smith and Crawford Company

Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses. Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue. From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, building a magnetic brand, and turning strategy into success.

Latest episodes

Showing 20 · updated from the feed

Your Content Is Training Your Audience (Whether You Meant To or Not)

Is your marketing attracting the clients you want—or training the wrong audience to watch? Today, Andrea and Taleesa explain how your medspa’s social media content shape

Oct 1
35 min

Foundational Fix Part 4: One Machine, Not a Pile of Parts

Is your medspa’s marketing a powerful ecosystem, or a pile of disconnected parts that quietly leaks clients before they even book an appointment? In this final part of t

Sep 24
33 min

Foundational Fix Part 3: The Silent Reason They Didn't Book

How many potential clients are you silently losing just because it’s too confusing or frustrating for them to book with you? In this third episode of the Foundational

Sep 17
34 min

Foundational Fix Part 2: Why Your Content Keeps Falling Flat (And the Fix)

Do you feel like your content should be working but it still isn’t resonating or converting with potential clients? In today’s second episode of the Foundational Fix ser

Sep 10
36 min

Foundational Fix Part 1: You Can't Sell to Everyone (And Should Stop Trying)

Are you still trying to market to “everyone” and wondering why your content isn’t converting the right clients for your medspa? In this first episode of the Foundational

Sep 3
35 min

Back to School, Back to the Grind: Your September Checklist to Make This Q4 Your Best Year Yet

September is here and it’s officially time to shift out of summer mode and get your medspa ready for Q4. Today, Andrea and Taleesa are giving you a September checklist

Aug 27
27 min

You Don't Have a Marketing Problem. You Have a Psychology Problem

Do you ever wonder if your med spa marketing is actually connecting with how your clients feel, or just talking about services on a surface level? In this episode, Andre

Aug 20
41 min

Medspa Hot Takes: Things in the Industry We Don't Agree With

Are you ready for some unpopular medspa truths that might just save your business (and your sanity)? Today, Andrea and Taleesa are sharing all of their spicy, unpopular

Aug 13
33 min

What the Fetch Are They Googling? Questions Your Clients Are Too Embarrassed to Ask You

Have you ever wondered what your clients are secretly typing into Google at 2 a.m. about Botox, filler, and skin treatments? In this episode, Andrea and Taleesa are goin

Aug 6
38 min

The Things Your Medspa Should Be Doing Automatically (So You Can Stop Thinking About Them)

How would it change your business if every client follow-up, review request, and rebooking reminder happened automatically—without you lifting a finger? In today’s episo

Jul 30
32 min

Your Front Desk Might Be Your Most Valuable Employee… If You Let Them Be

Are you unintentionally treating one of your most powerful business assets like a basic receptionist? Today, Andrea and Taleesa are talking about how you can optimize yo

Jul 23
32 min

The Consultation Gap That’s Costing Medspas Thousands

Are your consultations building loyal, lifelong clients—or just one-time appointments? In this episode, Andrea and Taleesa talk about the importance of consultations in

Jul 16
42 min

Someone Just Asked ChatGPT for the Best Medspa in Town… Did It Say Your Name?

What if your ideal clients could find you on ChatGPT simply by asking about their skin concerns? In today’s episode, Andrea and Taleesa are sharing strategies on creatin

Jul 9
26 min

The Mid-Year Medspa Reality Check: 50 Questions That Reveal What’s Really Happening in Your Business

How are you feeling about your medspa’s growth now that the year is halfway through? Today, Andrea and Taleesa are giving you a midyear business check-in that will help

Jul 2
34 min

Stop Being Boring: Creative Ways to Make Your Medspa Fun This Summer

Are you wondering how you can transform your medspa’s summer from slow and stagnant into a fun, memorable experience that boosts team morale and revenue? In today’s epis

Jun 25
32 min

Taleesa’s Moving… And These Old Habits Aren’t Coming With Us

Are old habits and “good enough” marketing holding your medspa back from the growth you really want? Today, Andrea and Taleesa are talking about which outdated habits an

Jun 18
35 min

Email Marketing for Medspas: The Non-Boring Way to Turn Emails Into Appointments

How would your medspa’s growth change if your emails consistently built trust and actually drove bookings instead of just announcing the occasional promo? Today, Andrea

Jun 11
38 min

The Medspa Tasks You Should Fire Yourself From

Are you ready to start outsourcing in smarter ways so you can find more joy in both your business and your personal life? In today’s episode, Andrea and Taleesa are talk

Jun 4
37 min

The Summer Momentum Series Part 4:Offerings That Actually Work in the Summer

Do you want to transform your summer marketing strategy and make the most of the season for your Medspa? In the fourth and final episode of the Summer Momentum series, A

May 28
32 min

The Summer Momentum Series Part 3: Turning Your Membership Into Reliable Summer Revenue

Are you ready to turn your slow summer months into the most powerful time of year to grow your med spa membership? In the third episode of the Summer Momentum series, An

May 21
36 min

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About Aesthetic Pulse on Reason.fm

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