Take It Personally

Mini Sessions Without Becoming the Cheap Photographer

In 2021, I made $1,500 in one day shooting mini sessions. And my very next thought was, “If I can make $1,500 in one day, what else is possible?” Fast forward a few years

The Gallery Isn’t the Finish Line

A client once told me she loved her brand photos, but six months later, she hadn't used a single one. Not on her website, Instagram, email, nowhere. And it's kind of emba

What Your Clients Remember About Shoot Day

A couple years ago, I treated myself to a boudoir session, and I'm still obsessed with the photos. But here's the thing: when I think back on that day, the first thing I

How to Photograph an IDEA

“I would love to do a brand session, but I don’t even know what we would shoot. I just sit at a computer all day.” If you’ve done brand photography for more than a week,

Stop Pricing Brand Sessions Like Weddings

Picture this: you finally get your first real brand inquiry. You’re so excited… and then you go to write the proposal and realize you don’t really have a starting point.

Are You Actually Ready for Q1 Brand Photography Inquiries?

Someone is going to sit down at her kitchen table in the next few months, make a list of everything she wants to do for her business in 2027, and realize she really needs

“I’ll Send You Her Instagram” is the New Referral

A couple weeks ago on this very podcast, I said referrals are not a marketing strategy. And because nothing is ever black and white in my brain, the second I said it, I t

My Million Dollar Story

A first-class plane ticket totally changed my life. In May 2023, I was heading to Louisville to spend two days with my business coach when she told me to dress in “one-mi

Complicated Content Is Killing Your Business

If it takes you an hour or more to make one reel, I can tell you right now how that reel is going to do: badly. 😬 And I know that because I’ve watched it happen a few hun

Your Referrals Are About to Run Out

Getting started as a photographer can feel a little magical. Your friends and family book you, word starts to spread, and clients come in without you having to think too

Why Photographers Who Are Great at Their Job Still Struggle to Get Clients

You have invested in your craft. You’ve done the work. Your portfolio is strong. And somehow, it still feels like you’re the best-kept secret that nobody knows about. Th

The Instagram Mistake That's Making You Invisible

We have an epidemic on our hands… and it's not that photographers aren't posting enough. It's that we're so focused on creating the perfect Instagram aesthetic that we've

Signs It's Time to Raise Your Prices

Most photographers wait until they feel ready to raise their prices, but unfortunately, ready is just not something that shows up. Readiness is not the signal that it's t

Stop Chasing FUN In Your Business—Do This Instead

"Do what you love and you'll never work a day in your life." I call BS on that. Business is work! Business is hard, and if it were easy, everyone would have one. I need y

Behind the Scenes of my Best Launch Ever

I just wrapped up a launch with a 12% conversion rate, and I'm gonna tell you all about it. I don't typically take you behind the scenes of my business quite like this, b

How to Use a Slow Season Intentionally

The month of July can feel a little... slow. And every year I watch photographers absolutely panic about that. 😅 But slow doesn't have to mean scary. In fact, when you ha

What No One Tells You About Being a Brand Photographer

At the risk of sounding incredibly cheesy... brand photography is truly my dream. I genuinely can't imagine doing anything else. But here's the thing: there are a lot of

The Difference Between a Pretty Shoot and a Profitable One

Before I started shooting brand photography, I had this really idealistic picture in my mind of what it could look like. Beautiful sessions, incredible clients, and helpi

Your Beautiful Photos Aren't Booking Clients

What if I told you your brand photos can be genuinely beautiful, stunning photos that you're proud of... and still completely fail your client? I know. That's a rough op

The Brand Photography Client You’re Probably Avoiding

If you've ever had a potential client tell you, “I don't even know what we would shoot,” because they sit at a computer all day, this episode is for you. It's also for th