Take It Personally

“I’ll Send You Her Instagram” is the New Referral

A couple weeks ago on this very podcast, I said referrals are not a marketing strategy. And because nothing is ever black and white in my brain, the second I said it, I t

My Million Dollar Story

A first-class plane ticket totally changed my life. In May 2023, I was heading to Louisville to spend two days with my business coach when she told me to dress in “one-mi

Complicated Content Is Killing Your Business

If it takes you an hour or more to make one reel, I can tell you right now how that reel is going to do: badly. 😬 And I know that because I’ve watched it happen a few hun

Your Referrals Are About to Run Out

Getting started as a photographer can feel a little magical. Your friends and family book you, word starts to spread, and clients come in without you having to think too

Why Photographers Who Are Great at Their Job Still Struggle to Get Clients

You have invested in your craft. You’ve done the work. Your portfolio is strong. And somehow, it still feels like you’re the best-kept secret that nobody knows about. Th

The Instagram Mistake That's Making You Invisible

We have an epidemic on our hands… and it's not that photographers aren't posting enough. It's that we're so focused on creating the perfect Instagram aesthetic that we've

Signs It's Time to Raise Your Prices

Most photographers wait until they feel ready to raise their prices, but unfortunately, ready is just not something that shows up. Readiness is not the signal that it's t

Stop Chasing FUN In Your Business—Do This Instead

"Do what you love and you'll never work a day in your life." I call BS on that. Business is work! Business is hard, and if it were easy, everyone would have one. I need y

Behind the Scenes of my Best Launch Ever

I just wrapped up a launch with a 12% conversion rate, and I'm gonna tell you all about it. I don't typically take you behind the scenes of my business quite like this, b

How to Use a Slow Season Intentionally

The month of July can feel a little... slow. And every year I watch photographers absolutely panic about that. 😅 But slow doesn't have to mean scary. In fact, when you ha

What No One Tells You About Being a Brand Photographer

At the risk of sounding incredibly cheesy... brand photography is truly my dream. I genuinely can't imagine doing anything else. But here's the thing: there are a lot of

The Difference Between a Pretty Shoot and a Profitable One

Before I started shooting brand photography, I had this really idealistic picture in my mind of what it could look like. Beautiful sessions, incredible clients, and helpi

Your Beautiful Photos Aren't Booking Clients

What if I told you your brand photos can be genuinely beautiful, stunning photos that you're proud of... and still completely fail your client? I know. That's a rough op

The Brand Photography Client You’re Probably Avoiding

If you've ever had a potential client tell you, “I don't even know what we would shoot,” because they sit at a computer all day, this episode is for you. It's also for th

The Questions That Make Clients Choose You

What if I told you that the reason a client chooses you over another photographer has nothing to do with your portfolio, and everything to do with the questions you ask?

The Best Marketing You're Overlooking

Everybody wants to talk about how to get more clients. Hi, same. But what if your biggest growth lever actually isn’t your marketing? What if the thing you’re overlooking

You’re Not Losing to AI. You’re Losing to Boring Marketing

AI is getting better. Like…a lot better. If you’ve been side-eyeing AI headshots lately wondering what this means for photographers, you’re definitely not alone. In this

Ghosted by Clients: Fix Your Process Now

Getting ghosted by potential clients? I’m here to tell you what you likely don’t want to hear: it’s (probably) not your pricing. 👀 In this episode, I’m breaking down why

Why Custom Packages Are Killing Your Conversion (Pricing Like an Expert)

Picture this: You just got an inquiry from a brand photography client you are so excited to work with. You spend 45 minutes building a custom proposal...tweaking image co

Mini Sessions Not Selling? Listen to This.

You’ve decided you’re offering mini sessions. You picked the date, the location, the pricing...you’re ready! You hit publish, fully expecting your Stripe account to light