Next in Media

How Addressable TV Drives Real Business ROI

IQVIA Digital’s Justin Rosen reveals how addressable TV and CTV targeting are evolving beyond basic reach to demand high-fidelity data, rigorous privacy compliance, and p

How Betches Built a TV-Quality Show In-House

Betches senior video producers Tess Tregellas and Madeline Mahoney reveal how they transformed a viral social media premise into their flagship scripted comedy series Sis

WTF Happened to The Trade Desk?

As The Trade Desk confronts negative growth guidance, executive turnover, and a 15% workforce reduction, media analysts Brian Wieser and Luke Stillman dissect the structu

How NBAT2 is Building Gateway Content for Gen Z

Traditional sports broadcasts are evolving into multi-platform cultural ecosystems driven by social media, gaming metaverses, and athlete creators. NBA Take-Two Media C

"The Frustration is Real" - The NFL Unloads on Nielsen

Rushed methodology changes implemented mid-season by Nielsen have severely shaken the NFL's confidence in standard television ratings. NFL Chief Data Officer Paul Balle

Why Social Video Is Beating Connected TV

As US video ad spend reaches $82 billion, media buyers are demanding granular audience targeting capabilities alongside bottom-funnel performance metrics. IAB Vice Presid

Connect YouTube Ad Buys to CTV Campaigns

Traditional media buying breaks down when attitudinal audience data gets lost between upstream research and downstream media activation. Bright Mountain's Andy Davidson a

Ace Hardware Retail Media Launch & Strategy

Ace Hardware's RedVest Media is rewriting the retail advertising playbook by turning a late market entry into a strategic advantage across its 5,200 store footprint. He

Collectively's Natalie SIlverstein on How to Optimize Creator Video Content

Collective CIO Natalie Silverstein joins Next In Media to explore how creators are evolving into full-fledged media networks and what it takes for brands to scale authent

How Smart Agencies Really Use AI

Recorded live at Cannes, Wpromote CEO Andrea Bendzick exposes why agile independent agencies are eating traditional holding companies' lunch while everyone else scrambles

Cadent's Doug Rozen on How to Unify Your TV, CTV, and YouTube Strategy

Cadent President Doug Rozen unpacks the hidden organizational silos and ad frequency nightmares plaguing modern video advertising at Cannes. Discover why shifting from au

Inside Spotify’s Ad Exchange Takeover

Spotify is shifting from a traditional audio platform into a powerful multi-format ad engine driven by advanced data targeting and transparent, value-exchange sponsorship

Why Creators Actually Need Brands (And Not The Reverse)

Recorded live at Cannes, this episode explores the shift from surface-level ad efficiency to true business effectiveness in a hyper-fragmented media landscape. VaynerX'

Inside the Ad Tech Alternative Saving Brands Millions

Relying solely on programmatic CTV auctions locks brands out of premium live sports and high-value cultural moments while racking up heavy middleware fees. This deep di

Stop Buying Video in Silos: A New Playbook for Brands

YouTube has officially outgrown traditional media taxonomies to become a unique, multi-surface ecosystem spanning streaming, social, and commerce. This week, Tinuiti's

Inside The Global Rebrand Of Sam's Club Connect

The traditional retail media playbook is undergoing a massive transformation as platforms shift away from transactional clicks toward holistic, real-world shopping experi

Vizio’s Strategy to Dominate the Smart TV OS Market

As streaming behavior dominates the living room, Vizio's operating system has claimed the top spot in U.S. television sales by turning the home screen into an active sear

Inside SharkNinja's Ad Optimization Playbook

SharkNinja has rewritten the modern commerce playbook by embedding a "threshold of virality" directly into pre-product development and abandoning rigid, weekly campaign r

How Netflix is Changing Live Sports and Connected TV Ads

The shift from traditional television to connected TV has accelerated rapidly, requiring publishers to offer both massive culture-shifting scale and ultra-precise targeti

How Georgia Pacific Modernized Its Marketing Mix Modeling

Achieving true cross-channel attribution remains an uphill battle as walled gardens restrict access to critical log-level data. Georgia Pacific's Vice President of Inte