Next in Media

Latest episodes

Showing 20 · updated from the feed

Amazon DSP & LinkedIn: Connected TV Guide

Connected TV is leaving behind its reputation as an awareness-only vehicle as media buyers pair deterministic LinkedIn professional data with Amazon DSP supply to convert

Oct 22
16 min

Amazon Ads: How Epson Scaled Fast

When Epson launched its high-end LightStudio home-cinema projector to consumers who only knew them for desktop printers, relying on lower-funnel search ads was a dead end

Oct 20
20 min

The Creator Economy Is ‘a Capability, Not a Channel

As corporate titans like Unilever commit half their marketing budgets to creators, brand leaders face an aggressive operational reset across media, infrastructure, and me

Oct 15
10 min

Nestlé & CreativeX Reveal Creator Ad Effectiveness

Nestlé Global Head Daniele Tundo and CreativeX CEO Anastasia Leng unpack how Fortune 500 brands build the operational infrastructure needed to professionalize creator par

Oct 13
26 min

Discord's Global VP Explains the Future of Ads

Discord Global VP of Advertising Adam Bauer breaks down why marketers must stop treating gaming as a niche vertical and start targeting it as an active consumer behavior.

Oct 6
24 min

Spy Ninjas President Shelly Soriano on How the Company is Trying to Build the WWE of YouTube

Spy Ninjas President Shelly Soriano breaks down how the YouTube-native serialized franchise scaled to 47 million subscribers and expanded beyond digital video into live e

Sep 29
22 min

How Addressable TV Drives Real Business ROI

IQVIA Digital’s Justin Rosen reveals how addressable TV and CTV targeting are evolving beyond basic reach to demand high-fidelity data, rigorous privacy compliance, and p

Sep 22
22 min

How Betches Built a TV-Quality Show In-House

Betches senior video producers Tess Tregellas and Madeline Mahoney reveal how they transformed a viral social media premise into their flagship scripted comedy series Sis

Sep 15
25 min

WTF Happened to The Trade Desk?

As The Trade Desk confronts negative growth guidance, executive turnover, and a 15% workforce reduction, media analysts Brian Wieser and Luke Stillman dissect the structu

Sep 9
20 min

How NBAT2 is Building Gateway Content for Gen Z

Traditional sports broadcasts are evolving into multi-platform cultural ecosystems driven by social media, gaming metaverses, and athlete creators. NBA Take-Two Media C

Sep 1
22 min

"The Frustration is Real" - The NFL Unloads on Nielsen

Rushed methodology changes implemented mid-season by Nielsen have severely shaken the NFL's confidence in standard television ratings. NFL Chief Data Officer Paul Balle

Aug 25
28 min

Why Social Video Is Beating Connected TV

As US video ad spend reaches $82 billion, media buyers are demanding granular audience targeting capabilities alongside bottom-funnel performance metrics. IAB Vice Presid

Aug 18
26 min

Connect YouTube Ad Buys to CTV Campaigns

Traditional media buying breaks down when attitudinal audience data gets lost between upstream research and downstream media activation. Bright Mountain's Andy Davidson a

Aug 6
15 min

Ace Hardware Retail Media Launch & Strategy

Ace Hardware's RedVest Media is rewriting the retail advertising playbook by turning a late market entry into a strategic advantage across its 5,200 store footprint. He

Aug 4
23 min

Collectively's Natalie SIlverstein on How to Optimize Creator Video Content

Collective CIO Natalie Silverstein joins Next In Media to explore how creators are evolving into full-fledged media networks and what it takes for brands to scale authent

Jul 30
15 min

How Smart Agencies Really Use AI

Recorded live at Cannes, Wpromote CEO Andrea Bendzick exposes why agile independent agencies are eating traditional holding companies' lunch while everyone else scrambles

Jul 28
13 min

Cadent's Doug Rozen on How to Unify Your TV, CTV, and YouTube Strategy

Cadent President Doug Rozen unpacks the hidden organizational silos and ad frequency nightmares plaguing modern video advertising at Cannes. Discover why shifting from au

Jul 23
11 min

Inside Spotify’s Ad Exchange Takeover

Spotify is shifting from a traditional audio platform into a powerful multi-format ad engine driven by advanced data targeting and transparent, value-exchange sponsorship

Jul 21
16 min

Why Creators Actually Need Brands (And Not The Reverse)

Recorded live at Cannes, this episode explores the shift from surface-level ad efficiency to true business effectiveness in a hyper-fragmented media landscape. VaynerX'

Jul 16
24 min

Inside the Ad Tech Alternative Saving Brands Millions

Relying solely on programmatic CTV auctions locks brands out of premium live sports and high-value cultural moments while racking up heavy middleware fees. This deep di

Jul 14
14 min

What listeners say

A curated, balanced selection of Apple Podcasts reviews.

Next In Media is the perfect name for this podcast. Each interview brings new ideas and their potential impact. Although forward looking, the topics are practical and have immediate relevance. Every time I listen, I find myself sharing episode links with peers and friends.

Reviewing Version 4.1.0 · Aug 2023

Work in ad sales (previously a buyer), I have always looked for a pod that wasn’t speaking just broadly about marketing or so top-line about the media sector, but actually wasn’t afraid to get in the weeds…well this is it. Mike is great and he has guests on that actually know their stuff and don’t speak down to the audience at all. It’s a great listen and will keep you more knowledgeable than your peers.

2PacalypseNow · Dec 2022

It’s refreshing to get such a range of executive voices across the mobile marketing ecosystem. The show doesn’t focus on a product or feel like it’s trying to sell, it’s about thought leadership. 10/10

Ben_marketer_US · Sep 2020

I’m impressed with the caliber of guests this show is able to get. Lots of great speakers talking about some of the most interesting events happening in marketing today. Looking forward to seeing where this develops, especially in comparison to some of the other marketing podcasts out there that I’ve listened to.

TinkerTonyRafe · Aug 2020

We strive to present a balanced view by showing a diverse range of reviews from Apple Podcasts.