Special Sauce artwork

Marketing · Jordan Bitterman

Special Sauce

by Jordan Bitterman

Welcome to Special Sauce. Join host Jordan Bitterman as he delves into the minds of his friends – the most compelling people in media and marketing. We think of them as industry leaders, but there’s value in getting to know them as people, too. Grab your earbuds and listen in on their insights and untold stories. Each episode is a conversation revealing the relationships and experiences that have made them into who they are. By the end, we’ll all have a sense for their special sauce. 

Latest episodes

Showing 20 · updated from the feed

Terry Kawaja, Founder and CEO at LUMA Partners

Terry Kawaja is the founder of LUMA Partners, the boutique investment banking firm he launched 16 years ago and built into the go-to name in ad tech and martech. A vetera

Oct 13
49 min

Selling Into the Future -- Carrie Seifer, Revenue Leader

We're trying something new with this episode. Rather than focusing on the guest's career, we're instead going to talk about a specific subject the guest knows a lot about

Sep 28
36 min

John Hayes, Former Amex CMO + Advertising Hall of Famer

John Hayes is the former Chief Marketing Officer of American Express, a longtime leader at advertising agencies, and a recent inductee into the Advertising Hall of Fame.

Sep 14
37 min

Amanda Richman, VP of Global Media Sales at Microsoft

Amanda Richman grew up on a family farm in Tower City, North Dakota (population 360) with her eye fixed on New York City from the time she was old enough to sense it thro

Jun 1
41 min

Bryan Wiener, Founder and Chairman of AI Startup 37Arc

Bryan Wiener has spent his career getting into new areas of marketing early and then building organizations around what he saw coming: search, social, e-commerce analytic

May 11
48 min

Ramsey McGrory, President at Mediaocean

Ramsey McGrory was a Montana kid who drove his dad's two-toned '57 Ford truck by sliding in through the passenger side door. He joined the Army out of high school, served

Apr 27
38 min

Brian Matthews, SVP of Media Sales at the National Football League

Brian Matthews built a career at some of the most iconic media brands in the world -- CNN, the BBC, and NBC -- where he spent over a decade as a digital evangelist inside

Apr 13
36 min

Atit Shah, Chief Creative Officer at Digitas North America

Atit Shah has spent nearly three decades at one agency -- not because he stood still, but because the agency always let him keep moving forward. What started as a Monster

Mar 30
37 min

Kristine Segrist, Global Head of Consumer Marketing at Canva

Kristine Segrist got her start writing meta tags for SEO at a small St. Louis agency (probably not exactly the Don Draper copywriter role one might envision), but that hu

Mar 16
43 min

Kevin Wassong, Early Digital Leader and Founder of Mktg.AI

Kevin Wassong has spent his career chasing what’s next — often before the rest of the industry was even ready for it. From television to entertainment to digital and now

Mar 2
41 min

Chrissie Hanson, CEO of OMD USA

Chrissie Hanson has built her career at the intersection of rigor and curiosity -- shaped early by growing up in Hong Kong, navigating multiple cultures, and learning how

Feb 17
37 min

Tim Castelli, VP of Global Advertising Sales at Instacart

Tim Castelli has built a career by repeatedly stepping away from what was comfortable in order to lean into what was coming next. From print to digital, from static to d

Feb 2
41 min

Katherine Naylor Pullman, CEO at Our Third Place

Katherine Naylor Pullman has had a big few years. She got married, became a mom, left her full-time job, and turned a side project into a fast-growing national community

Jan 20
35 min

Bob Lord, President at Horizon Media

Bob Lord has built his career helping companies navigate moments of profound change — from early automation on factory floors to digital transformation across media, tech

Jan 5
41 min

Mike Romoff, Chief Revenue Officer at Reddit

Mike Romoff has built a career at the crossroads of community, technology, and commercial leadership — from early roles in ad tech and publishing to senior positions at L

Dec 15 2025
36 min

Janet Balis, Managing Director & Partner at BCG

Janet Balis has spent her career at the intersection of media, marketing, and transformation — from Time Warner and AOL to Martha Stewart Living, EY, and now BCG. A conne

Dec 1 2025
42 min

Seb Tomich, Chief Commercial Officer at The Athletic

Seb Tomich has helped redefine how legacy media evolves for the digital era. After early hustles selling Patagonia jackets in Boulder and sunglasses in New York, he found

Nov 17 2025
40 min

Jacki Kelley, Chief Client & Business Officer at IPG

Jacki Kelley’s career spans the full breadth of modern media — from the circulation department at USA Today to leadership roles at Yahoo, Martha Stewart, Bloomberg, Dents

Nov 3 2025
40 min

Rob Norman, Former Chief Digital Officer at GroupM

Rob Norman has spent decades helping to define the modern media industry. Starting as a media assistant in London, he rose to lead GroupM North America and later, as it's

Oct 20 2025
51 min

Abbey Klaassen, Global Brand President at Dentsu Creative

Abbey Klaassen is the Global Brand President at Dentsu Creative, where she leads thousands of creative professionals around the world. Earlier in her career, she was at A

Oct 6 2025
44 min

Chart trend

Position in the Marketing chart (US), last 90 days.

#39
all-time peak
1
day in the top 50 since Nov 2024

Chart positions

Where Special Sauce ranks today in each Apple Podcasts chart (US, Oct 20, 2026).

#118 ▲ 69 Marketing US

What listeners say

A curated, balanced selection of Apple Podcasts reviews.

I’m loving so many things about this podcast. -The authentic conversations with industry leaders about the ups and downs of their careers - The inflection points that shaped their journeys and decisions - The nostalgia tied to the evolution of the media space Jordan brings on powerhouse guests and then gets them to open up in ways that offer insights everyone can use to be better leaders, colleagues and collaborators.

Sminero · Apr 2025

I do love the marketing industry, and Jordan Bitterman's new podcast is pretty much why. If you are in the #marketing or #advertising or #media industries, then you really should take a listen to Jordan's new Special Sauce Podcast. Jordan has a curious mind - which is why we get along, and why he excels -- and has excelled in the explosive digital advertising industry from its beginning. The beauty of pouring your heart into an industry for 20+ years is that you make great friends -- and many of them have had truly remarkable journeys. These are some of those journeys -- and some of the people who seem to have left their mark on Jordan as well. Shout out to the brilliant, driven and also delightful Christine C. Cook @ Bloomberg for calling out our 25+ year relationship in her conversation with Jordan. ❤️ Time flies - but our industry friendships last and last. The first two episodes of his new weekly podcast feel like a balance of old friends chatting (which is just so pleasant to listen to) and new territories discovered by listening (because he's a great interviewer and keeps digging). You can listen everywhere - of course I'm partial to Audible.

JAdamsNYC · Nov 2024

There are lot of marketing and media interview shows, but this snappy, shiny new show Special Sauce hosted by Jordan Bitterman stands out as he talks to people he knows well, so you instantly feel a level deeper in the conversation and as a listener you benefit (and laugh and learn) from that shared connection.

Mat10019 · Oct 2024

Just discovered this pod as a co-worker shared it with me. The Brian Matthews episode was a fantastic listen! Looking forward to catching up on all the previous episodes.

TaylorMade 56 · Apr 2026

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About Special Sauce on Reason.fm

Here you find the Apple Podcasts chart positions of Special Sauce, its latest episodes to listen to directly, and reviews from listeners. Rankings are updated daily for the United States.

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