Confessions of a Higher Ed CMO — with Jaime Hunt

Ep. 112: Leading Marketing in a Decentralized Unit

Jaime Hunt sits down with Nathan Jorgensen, Chief of Marketing and Enrollment Communications Manager at Ohio State University’s College of Nursing, to explore the dynamic

Ep. 111: Is Your Brand More Caring Than Your Campus?

Jaime speaks with Kevin McClure, author of The Caring University and Professor of Higher Education and Chair of the Department of Educational Leadership UNC Wilmington. T

Ep. 110: Clean Out Your Website Junk Drawer

Jaime sits down with digital strategy expert Georgy Cohen to tackle the persistent problem of content debt in higher education websites. Comparing the cluttered digital e

Ep. 109: Navigating Generational Differences at Work and In Marketing

Jaime welcomes Megan W. Gerhardt, a professor of management and leadership at Miami University. The conversation centers on challenging the stereotypes that often define

Ep. 108: Range Is A Superpower in Higher Ed Marketing

Resource mentioned in the show: https://www.solvehighered.com/higher-ed-glossary Jaime Hunt welcomes a special guest, Dave Hunt, to celebrate his new role as the Senior

Ep. 107: How Wrangling Workflows Can Solve Capacity Challenges

Is your team really at capacity, or is your operating model broken? In this episode, Jaime Hunt speaks with Joanne Giles about the common friction points in higher educat

Ep. 106: How to Write an RFP That Actually Works

Writing an RFP can feel overwhelming, especially when you're tasked with creating one for the first time. In this episode of Confessions of a Higher Ed CMO, Jaime Hunt si

Ep. 105: The Power of Faculty Thought Leadership on LinkedIn and Beyond

Jaime Hunt sits down with Eden Bloss, Chief Marketing Officer at UNC Asheville, to explore how faculty thought leadership can strengthen institutional brand, reputation,

Ep. 104: What It Takes to Build an AI-Enabled Comms Team

Jaime Hunt sits down with Abbigail Tumpey, Vice President for Institute Communications at Georgia Tech, to unpack how AI in higher education is reshaping the future of en

Ep. 103: Busting the Myths Around Small Marketing Teams

Jaime Hunt sits down with Shane Baglini, Executive Director of Marketing and Branding at William & Mary, to unpack one of higher ed’s most persistent myths: that marketer

Ep. 102: Getting Big Ideas Across the Line

Guest Name: Justin M. Bell, Vice President for Marketing and Communications, Fordham University Guest Social: https://www.linkedin.com/in/justinmichaelbell Guest Bio: J

Ep. 101: Building a Believable Higher Ed Brand

Jaime Hunt sits down with Dr. Allison Steinke to unpack what it really takes to build a believable brand in higher education. Drawing from research with CMOs and Gen Z au

Ep. 100: What Dream School Teaches Us About Trust, Truth and Recruitment

Jaime Hunt sits down with higher education journalist and bestselling author Jeff Selingo to unpack insights from his newest book, Dream School: Finding the College That’

Ep. 99: What AI Search Means for College Marketing

Jaime Hunt sits down with Jason Smith, Founder and Managing Director of OHO, to unpack how AI in higher education is fundamentally changing the way students search for co

Ep. 98: How a Rebrand Boosted Enrollment 50%

Jaime Hunt sits down with Jennifer Umberger, VP and Chief Marketing & Communications Officer at Kettering University. They unpack what it really takes to break out of hig

Ep. 97: The Alumni Magazine Makeover: What Modern Audiences Really Want

Jaime Hunt is joined by Clara Schwager, Director of Institutional and Advancement Marketing at Johnson & Wales University, for a much-needed conversation on the evolution

Ep. 96: Marketing Academic Programs

Jaime Hunt welcomes Adam Stoltz, Director of Enrollment Marketing at the University of Idaho, for a candid conversation on one of higher ed’s toughest challenges: marketi

Ep. 95: Culture as a Competitive Edge: The Case for Soft Skills in Higher Ed Marketing

Jaime Hunt sits down with Kelly Hiller, Chief Marketing Officer at Purdue University, to explore a revolutionary idea: integrating soft skills into performance management

Ep. 94: Mission as a Megaphone: Leading with Courage in a Fraught Era

In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Jen Brock, Vice President for Marketing and Communications at Mount Holyoke College. Tog

Ep. 93: Navigating a Website Redesign

Jaime Hunt sits down with Meaghan Milliorn, Senior Director of Web Strategy and Operations at the University of Arkansas at Little Rock, to unpack the web redesign proces