eCommerce Badassery

399. 6 Ways to Send More Holiday Emails Without Hurting Deliverability

Want to make more money this holiday season? Send more emails. But if the thought of increasing your email frequency has you worried about declining open rates, unsubscri

398. 7 Ways to Surprise and Delight Your Customer This Holiday Season

Selling online can feel impersonal, but you’ve got more opportunities to make your customers feel special than you might think. In this quick episode, I’m sharing seven

397. The Truth About Email Segmentation in Q4

In this episode, I’m walking you through the essential segments every eCommerce business should consider using during the busiest shopping season of the year. Whether you

396. Fresh Holiday Marketing Angles for Your Products

Holiday marketing can start to feel pretty repetitive, especially when you’re promoting the same product assortment for weeks on end. But you don’t need a constant stream

395. How to Grow Your Email List Before Black Friday Weekend

New customers could be sitting on your site right now, waiting for a reason to join your email list before Black Friday. This week, I'm sharing ways to grow your email li

394. What Shoppers Actually Want This Black Friday

Before you lock in your Black Friday plans, let’s talk about what shoppers say they want, and what that actually means for your business. I’m breaking down Tapcart’s BFCM

393. Metrics Can Mislead: How to Diagnose What's REALLY Wrong in Your Business

Most of the metrics you're blaming right now aren't actually the problem. Your conversion rate, your ad performance, your email flows... they're usually just the messenge

392. What 14 Billion Emails Reveal About Your Email Marketing Strategy

Flodesk recently released its 2026 Email Marketing Trends Report, analyzing more than 3 million campaigns and 14 billion email deliveries. And while some of the findings

391. The Q4 Content Playbook for Product Sellers

The holidays are comin’ in hot... and if you’re not planning your content to cut through the noise, you’re gonna get drowned out by every other biz on the block (includin

390. How to Create a Holiday Shopping Experience that Actually Sells

If Q4 feels like a chaotic sales circus, you’re not imagining it. Every brand is screaming for attention, offering discounts, and flooding inboxes like it’s a competition

389 What a Viral QVC Blooper Can Teach You About Marketing Your Business

One accidental slip of the tongue on QVC turned into a viral moment, a Jimmy Fallon appearance, and apparently, a whole lot of sold-out wigs. But beyond being freaking hi

388. Tapping into Your Local Community As On Online Business

Think local marketing is only for brick-and-mortar stores? Think again. In this episode, I'm sharing why some of the biggest opportunities for your eCommerce business mi

387. 6 Marketing Lessons from Big Brands: No Multi-Million Marketing Budget Required

The biggest brand campaigns of 2026 share a handful of strategies, and none of them require a seven-figure marketing budget to pull off. Marketing Dive rounded up the ye

386. Replay: eCommerce Fall Sales & Marketing Strategy

Are you wasting August + September in your eCommerce business? Here's why you're missing a goldmine Let’s talk about that awkward little gap between the summer slump and

385. eCommerce Advice You've Heard Before and Still Aren't Doing

Raise your hand if you've ever said "I know what I should be doing, but I'm not doing it." Yeah... that's what I thought. Consider this episode the kick in the pants you'

384. The Productivity Trap That's Slowing You Down

Owning an eCommerce business can feel overwhelming, especially when you're wearing all the hats. Between marketing, tech issues, customer service, inventory, and everythi

383. 3 Places Revenue is Hiding in Your Customer List

You might be thinking more traffic is the answer. More ads, more content, more new eyeballs. And sure, traffic matters. But there's revenue already sitting in your busine

382. Shopify Editions: Platform Updates Summer 2026

Shopify Editions Summer 2026 is here, and there's one update quietly affecting whether your products show up in AI shopping results at all. Most merchants have no idea it

381. 6 Things to Do Right Now for a Stronger Second Half of the Year in Your eCommerce Business

You're halfway through 2026, and what you do this quarter decides whether Q4 feels calm and profitable or like a three-month scramble. Q3 is the most important planning w

380. When Your Team is Actually Holding You Back

Ever been told you need to hire help ASAP? Same. And while that's usually good advice, nobody warns you about what happens when the person you hired is actually making ev