eCommerce Badassery

392. What 14 Billion Emails Reveal About Your Email Marketing Strategy

Flodesk recently released its 2026 Email Marketing Trends Report, analyzing more than 3 million campaigns and 14 billion email deliveries. And while some of the findings

391. The Q4 Content Playbook for Product Sellers

The holidays are comin’ in hot... and if you’re not planning your content to cut through the noise, you’re gonna get drowned out by every other biz on the block (includin

390. How to Create a Holiday Shopping Experience that Actually Sells

If Q4 feels like a chaotic sales circus, you’re not imagining it. Every brand is screaming for attention, offering discounts, and flooding inboxes like it’s a competition

389 What a Viral QVC Blooper Can Teach You About Marketing Your Business

One accidental slip of the tongue on QVC turned into a viral moment, a Jimmy Fallon appearance, and apparently, a whole lot of sold-out wigs. But beyond being freaking hi

388. Tapping into Your Local Community As On Online Business

Think local marketing is only for brick-and-mortar stores? Think again. In this episode, I'm sharing why some of the biggest opportunities for your eCommerce business mi

387. 6 Marketing Lessons from Big Brands: No Multi-Million Marketing Budget Required

The biggest brand campaigns of 2026 share a handful of strategies, and none of them require a seven-figure marketing budget to pull off. Marketing Dive rounded up the ye

386. Replay: eCommerce Fall Sales & Marketing Strategy

Are you wasting August + September in your eCommerce business? Here's why you're missing a goldmine Let’s talk about that awkward little gap between the summer slump and

385. eCommerce Advice You've Heard Before and Still Aren't Doing

Raise your hand if you've ever said "I know what I should be doing, but I'm not doing it." Yeah... that's what I thought. Consider this episode the kick in the pants you'

384. The Productivity Trap That's Slowing You Down

Owning an eCommerce business can feel overwhelming, especially when you're wearing all the hats. Between marketing, tech issues, customer service, inventory, and everythi

383. 3 Places Revenue is Hiding in Your Customer List

You might be thinking more traffic is the answer. More ads, more content, more new eyeballs. And sure, traffic matters. But there's revenue already sitting in your busine

382. Shopify Editions: Platform Updates Summer 2026

Shopify Editions Summer 2026 is here, and there's one update quietly affecting whether your products show up in AI shopping results at all. Most merchants have no idea it

381. 6 Things to Do Right Now for a Stronger Second Half of the Year in Your eCommerce Business

You're halfway through 2026, and what you do this quarter decides whether Q4 feels calm and profitable or like a three-month scramble. Q3 is the most important planning w

380. When Your Team is Actually Holding You Back

Ever been told you need to hire help ASAP? Same. And while that's usually good advice, nobody warns you about what happens when the person you hired is actually making ev

379. How to Get More People Sharing Your Products Without a Big Budget

Feel like you’re constantly shouting into the void trying to get eyes on your products? When you have a new launch, a big sale, or a major business milestone, it’s easy t

378. Your Summer Marketing Playbook: 10 Tips to Sell More Products This Season

Memorial Day has come and gone, which means the summer has unofficially started… and as a product-based business owner you already know the shift that comes with this tim

377. What to Do When You Feel Like Burning it All Down

Raise your hand if you’ve ever felt like burning down your business and escaping to an island to live a simple life. If there is anything guaranteed in business, it’s tha

376. Why Your Online Store is Boring to Shop

Most online stores are convenient. Fast. Functional. And... kind of boring. According to a survey from Criteo, 76% of consumers say online shopping lacks surprise or del

375. Is Your Marketing Getting Ignored? Try These 3 Tweaks

What if your marketing isn’t broken… it’s just being ignored? You’ve done the work. You know your customer. You’ve got solid products, decent emails, consistent content…

374. Badass Basics: Optimizing the eCommerce Post-Purchase Experience

What you do in the 48 hours after a customer hits "buy" might be the difference between a happy repeat customer and a return request rolling into your inbox. This is the

373. Badass Basics: The Importance of Trust & Credibility When Selling Online

Your customer can't touch, smell, or try on what you're selling. They're handing money to a screen and hoping you're legit. Every trust signal on your site is doing the j