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Marketing · Katie Lance

The Katie Lance Podcast

by Katie Lance

Welcome to my podcast! Some of you know me as a social media strategist, speaker, author or entrepreneur, but, like so many of us, I wear multiple other hats. In this podcast, I plan to share with you more about what makes me tick, my backstory, how I think about business, parenting and so much more. Of course this wouldn't be a Katie Lance podcast if we didn't talk about social media from time to time!

Latest episodes

Showing 20 · updated from the feed

Instagram Hack for Realtors: Add Event Reminders to Your Posts

Did you know you can add an event date and time directly to your Instagram posts? 📅 This little-known Instagram feature is perfect for Realtors who want to promote open h

Oct 29
2 min

Social Media for Realtors: What's Actually Working Right Now?

What is actually working on social media for real estate agents right now? 🏡 In this conversation with Creig Northrop at the Northrop Realty Top 20 Retreat, I'm sharing

Oct 28
27 min

5 Easy Instagram Reel Ideas for Real Estate Agents (Using Google)

Struggling with what to post on Instagram as a real estate agent? 🏡 In this video, I'm sharing one of my favorite ways to come up with 4–5 Instagram Reel ideas in just fi

Oct 27
2 min

Canva Hack: Mix Photos & Videos in Instagram Carousels!

Want to create more engaging Instagram carousel posts? In this Canva tutorial, I'm sharing a simple hack to combine photos AND videos into one Instagram carousel design!

Oct 23
3 min

#GetSocialSmart Academy Spotlight: Krista Simonson on Authentic Social Media

What does it really take to build an authentic social media presence as a real estate agent? And how can you stand out without trying to be perfect or looking like every

Oct 21
10 min

Write Your Email Newsletter BEFORE Using AI! Real Estate Marketing Tip

Should you use ChatGPT or AI to write your email newsletters? My advice: Write your first draft yourself BEFORE turning to AI! In this video, I'm sharing one of my bigge

Oct 21
3 min

Low Reel Views Don’t Mean It Flopped | Focus on the Right Audience

Are your Instagram Reels getting only 100, 200, or 500 views? Before you call your content a flop, think again! One of the biggest mistakes real estate agents and busine

Oct 20
2 min

Post Faster on Instagram Using iPhone Albums (Carousels & Reels Workflow)

Want to post Instagram carousels and Reels faster without spending forever scrolling through your camera roll? In this video, I'm sharing one of my favorite iPhone organi

Oct 15
3 min

3 Easy Social Media Content Ideas for Real Estate Agents (Steal These!)

Not sure what to post on social media this week? If you're a real estate agent looking for simple, effective content ideas, I've got three you can steal today! In this v

Oct 13
1 min

Stop Instagram Carousel Cropping | Use the “Mixed” Ratio Setting

Tired of Instagram cropping your carousel photos — or worse, cutting off people’s heads? There’s a simple fix! In this quick Instagram tutorial, I’ll show you how to use

Oct 8
2 min

The Anatomy of a Great Instagram Reel: 4 Things Every Reel Needs

What makes a great Instagram Reel? It’s not fancy editing, dancing, or trying to go viral. In this video, I’m breaking down the four things every great Reel needs: hook,

Oct 6
2 min

Facebook Business Page Link Limits: 2 Workarounds That Still Work

Facebook is changing how business pages can share external links – and if you’ve seen the new link-limit pop-up, you may be wondering what to do next. In this video, I’m

Oct 2
6 min

How the #GetSocialSmart Academy Helped Kama Burton Get More Visible & Consistent

Meet Kama Burton – broker/owner, real estate professional, speaker and longtime member of the #GetSocialSmart Academy! Kama first discovered Katie Lance at WomanUP! in 2

Oct 1
9 min

3 Simple Ways to Stay Organized With Your Content (Plus a Backup System)

How do you stay organized with your social media content without spending hours every week? In this video, I’m sharing three simple ways I organize my content – plus the

Sep 29
3 min

3 Simple Systems to Stay Consistent With Content (Without Spending Hours)

Struggling to stay consistent with your social media content – without spending hours every week creating, editing and posting? The answer may not be creating MORE conte

Sep 22
3 min

4 Easy Video Ideas for Real Estate Agents Who Don’t Know What to Post

Do you ever sit down to create content and immediately think, “I have no idea what video to make?" You’re not alone – and creating video content doesn’t have to be compl

Sep 15
3 min

#GetSocialSmart Academy Spotlight: Deborah Wess on Consistency, Confidence & Simple Video Habits

What if getting better at social media and video wasn’t about doing more – but about getting comfortable doing the simple things consistently? In this #GetSocialSmart Ac

Sep 9
7 min

How to Find Your Voice on Social Media as a Real Estate Agent

How do you find your voice on social media – especially when it feels like everyone else is already saying the same things? In this episode, I’m talking about something

Sep 8
2 min

How the #GetSocialSmart Academy Helped Realtor Debbie Teeter Build Confidence & Improve Her Social Media

What happens when a Realtor goes from feeling nervous about social media to confidently marketing herself online? In this #GetSocialSmart Academy Spotlight, I sit down w

Sep 2
7 min

How to Audit Your Social Media Content Before Building a Strategy

How do you build a smart social media strategy if you don’t know what’s already working? Before you decide to post more, jump onto another platform, or completely overha

Sep 1
3 min

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