Meta Ads: Under the Hood

5 Mistakes Small Businesses Make When "Testing" Their Meta Ads

"Until you test, it's just a guess." You've probably heard Megan say it a hundred times — but most small businesses are still testing their meta ads the wrong way, which

Marketing Psychology Behind Pop Culture Hype

This week Megan welcomes Lume Marketing account manager Britt Brown for her very first podcast appearance. Britt manages a rotation of Lume clients and brings 20+ years o

$18,000 Revenue From $900 Meta Ad Spend with Fi Johnston

Everyone talks about ROAS like it's the holy grail of ad performance. But according to chartered accountant and business strategist Fi Johnston, it might be one of the mo

Black Friday 26: Plan to win with meta ads

Black Friday came from big-brand retail marketers seeing an opportunity to leverage a cultural event to make money. So when small businesses try to replicate and compete

How to create marketing people remember with Mia Fileman

Have you ever walked away from a conference with pages of notes but no idea where to start?   That's exactly how I felt after spending three days at Cairns Crocodiles

Help! My ads aren't working: A guide to troubleshooting poor performing meta ads

Are you convinced your Meta ads aren't working, or are you looking at the wrong numbers?   One of the most common questions I get is, "Help, my ads aren't working. Wh

How to use Meta ads to find business bottlenecks with Ellen Hooper

Have you ever wondered why some businesses seem to grow effortlessly while others struggle to get noticed, even when they're incredibly good at what they do?   In thi

PART 6: 6 steps to profitable Meta ads

Are you making decisions about your Meta ads too quickly and wondering why your results never seem to improve?   In this final episode of my six-part series on how to

PART 5: 6 steps to profitable Meta ads

Do your Meta ads feel way more complicated than they need to be?  Maybe you've been stuck tweaking audiences, building endless funnels, testing every "guru hack" on the i

PART 4: 6 steps to profitable Meta ads

Ever feel like your Meta ads are technically "working" but somehow still not making sales? You're getting clicks, traffic is coming through, but conversions are nowhere t

What happened after spending $100 a day on Meta ads

What does scaling with Meta ads look like behind the scenes?   In this episode, I sit down with Claire English from The Unteachables to talk about what really happens

PART 3: 6 steps to profitable Meta ads

Do your Meta ads feel like they're sucking your budget without delivering results?   In this episode, I talk about one of the biggest reasons why Meta ads fail in 202

PART 2: 6 steps to profitable Meta ads

Why do some Meta ads convert like crazy while others completely flop, even when the targeting looks "right"?  Most businesses don't have an ads problem, they have an of

PART 1: 6 steps to profitable Meta ads

Are you throwing money at Meta ads without a real plan and wondering why your ads aren't converting? In this episode, I'm breaking down the very first step in my PROFIT

INTRO: 6 steps to profitable Meta ads

Ever feel like Meta ads are just sucking your time, energy, and bank account? In this episode I'm kicking off a brand new six-part series where I break down exactly how

The truth about profitable Meta ads for retail brands

Want to grow your business with Meta ads without losing the heart of what makes your brand special?  This episode has honest conversations about sustainable business gr

A must-listen for successful meta ads: brand first, ads last

In this conversation, Megan Winter sits down with Rachelle Saevil, founder of creative agency Saevil Row, to unpack why meta ads don't "fix" a shaky foundation. Meta ads

How to create 'good' creative for meta ads that actually convert

You've probably heard that creative is the most important element in meta ads now. And that's true (as long as you have the right set up and understand how to read the da

What a data expert wants you to know about meta ads

Megan Winter interviews Brooke Huckerby from Penn & Lytics to educate, empower, and enhance your knowledge and skills to understand the incredible possibilities within yo

Secrets to successful meta ads in 2026 - part 2

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