Grow Your Occupancy artwork

Marketing · Julie Podewitz

Grow Your Occupancy

by Julie Podewitz

Don‘t sell yourself short. Find ways to optimize sales, improve customer experience, differentiate yourself in a competitive senior living, active adult, 55+ living market. Hear what your prospects, residents, influencers have to say. Learn from sales experts both in and out of the senior living business. Elevate sales processes, shorten sales cycle, become one of the top 10% in a growing industry. With staffing becoming as much of a concern as occupancy, guests who specialize in attracting talent, identifying talent, hiring, onboarding and retention will also be featured. Grow Your Occupancy podcast offers everything from sales coaching, the psychology of sales, the buying cycle, the complexity of the emotional sale, informative discussions, and casual, fun conversations. The senior living and active adult markets continue to explode. Are you ready to GROW?

Latest episodes

Showing 20 · updated from the feed

Will 2027 Be a Turning Point for Senior Living Development? Julie Talks With Robert Wall

Is senior living development poised for a comeback in 2027? In this episode of The Grow Your Occupancy Podcast, host Julie Podewitz, CEO & Founder of Grow Your Occupancy

Nov 2
19 min

Finish 2026 Strong by Building Trust & Strengthening Pipelines: Julie Talks With Allison Matthews

What does it take to build and maintain a senior living sales pipeline that produces results today while creating momentum for the future? In this episode of The Grow You

Oct 9
23 min

How Primrose Retirement Communities Built a Sustainable Lead Referral Pipeline

Professional referral sources are one of the most fruitful sources of senior living leads. When things get busy at the community, though, external business development of

Oct 1
32 min

The Coaching Mindset That Helps Senior Living Salespeople Grow: Julie Talks With Jeff Gronemeyer

What does great sales coaching really look like, and why is it so different from simply telling someone what to do? In this episode of The Grow Your Occupancy Podcast, J

Sep 2
32 min

The Human Side of Senior Living: Sales, Technology & Helping Residents Stay Independent

In this episode of The Grow Your Occupancy Podcast, host Julie Podewitz, CEO & Founder of Grow Your Occupancy, sits down with Matt Kelley, Regional Vice President of Oper

Aug 26
24 min

Senior Living Sales Specialists Speak! Part 9: Actionable Takeaways You Can Do Now to Get Results

We're back with a new episode of Senior Living Sales Specialists Speak! – our most popular series in The Grow Your Occupancy Podcast. In this practical, idea-packed epis

Jul 24
32 min

6 Sizzling Summer Sales Strategies to Keep Senior Living Occupancy Strong

Summer doesn't have to mean slower sales. In this episode of The Grow Your Occupancy Podcast, Julie Podewitz shares practical, field-tested strategies to help senior livi

Jul 20
13 min

Breaking Free from Paid Aggregators: How QSL Management Built Sustainable Occupancy Growth

What happens when a senior living operator decides to stop relying on paid aggregators and instead invests in its own sales team, referral relationships, and outreach str

Jul 6
29 min

Stop Winging It! Why Sales Processes Consistently Drive Senior Living Occupancy

What separates high-performing senior living sales teams from everyone else? According to Cole Boysen, Director of Sales at Senior Services of America, it's not luck, it'

Jun 30
29 min

Words Matter: Reframing Senior Living Through Positive Person-Centered Language Choices

What if one of the most powerful ways to improve senior living isn't a new technology or sales strategy—but simply changing the words we use? In this episode of The Grow

Jun 26
26 min

Unlock Health's Larry Williams Shares What's Actually Working in Senior Living Marketing Today

In this episode of The Grow Your Occupancy Podcast, Julie Podewitz, CEO & Founder of Grow Your Occupancy, chats with Larry Williams, Senior Director of Market Strategy &

Apr 24
28 min

Culture, Connection, & Conversions: The Real Drivers of Sales at Charter Senior Living

In this episode of The Grow Your Occupancy Podcast, Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Bradley Scoggins, Senior Director of Sales and Owner

Apr 19
28 min

Seniors Guide's Katharine Ross Shares How Today's Seniors and Families Are Researching Senior Living

In this episode of The Grow Your Occupancy Podcast, Julie Podewitz talks with Katharine Ross, President of Seniors Guide, to explore how today’s senior living consumers r

Apr 11
23 min

Creating Community and Driving Results – Julie Talks With Tom Bahrman of Tenfold Senior Living

In this episode of The Grow Your Occupancy Podcast, Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Tom Bahrman, Principal of Tenfold Senior Living, to e

Apr 6
30 min

People, Process, Plan: The Senior Living Sales Framework Behind High Occupancy at The Gatesworth

In this episode of The Grow Your Occupancy Podcast, host Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Patrick Leonard, Chief Revenue Officer at The Ga

Mar 29
35 min

How Smarter Sales Strategies Are Driving Occupancy at American Baptist Homes of the Midwest

In this episode of The Grow Your Occupancy Podcast, Julie Podewitz, CEO & Founder, is joined by Austin Blilie, COO, and Tommy Tyler, Director of Sales, Marketing & Develo

Mar 20
29 min

These Simple Habits Can Transform Your Senior Living Sales Outcomes: Julie Talks With Lori Vernier

Julie Podewitz, CEO & Founder of Grow Your Occupancy, and Lori Vernier, Senior Sales Strategist, continue their conversation about the real-world sales behaviors that dri

Mar 16
21 min

What Is the Data Telling You About Your Senior Living Sales Process? Julie Talks With Lori Vernier

In this episode of The Grow Your Occupancy Podcast, host Julie Podewitz, CEO & Founder of Grow Your Occupancy, sits down with Lori Vernier, Senior Sales Strategist at Gro

Mar 2
18 min

Making People Feel at Home Is the Most Important Part of the Customer Experience at QSLM Communities

Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Tiffany Cooey, Executive Vice President of Sales and Marketing at QSL Management, about the strong focus

Feb 23
18 min

Paragon Senior Living's Ground-Up Growth Story: Creating a Culture That Fuels Occupancy Success

In this episode of The Grow Your Occupancy Podcast, Julie Podewitz, CEO & Founder of Grow Your Occupancy, welcomes Tiffany Cobern, President of Paragon Senior Living, for

Feb 12
32 min

Chart trend

Position in the Marketing chart (US), last 90 days.

#112
all-time peak
10
days in the top 200 since Dec 2024

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Where Grow Your Occupancy ranks today in each Apple Podcasts chart (US, Nov 5, 2026).

#195 ▼ 76 Marketing US

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