The Duct Tape Marketing Podcast

How to Build a Business That Can Grow Without You

A business that depends on you for every sale, decision, and deliverable can only grow so far. Beth Mesa and Victoria Cyrus share how they built and sold professional ser

Building a Referral Network With Strategic Partners

Building a referral network with strategic partners can create more qualified opportunities with far less prospecting. Jermaine Cheatham explains how he moved away from m

How Inbound Marketing Is Changing in the Age of AI

Inbound marketing is changing as AI, answer engines, and declining organic search traffic reshape how customers discover and evaluate businesses. HubSpot's Kipp Bodnar ex

How AI Is Changing Online Courses, Coaching, and Client Results

AI is reshaping online courses and coaching by changing how clients learn, implement ideas, and achieve results. Blue Melnick explains why traditional course models are s

Stop Solving the Wrong Problems in Your Business (Rerun)

What if the reason your business feels stuck isn't effort, but misdiagnosis? In this episode, John Jantsch talks with Kevin D. St. Clergy about blind blaming—the habit of

Why Leaders Need Better Perspective, Not More Data (Rerun)

Business leaders have more information than ever, yet many are making worse decisions. The real challenge isn't access to data. It's seeing beyond your own assumptions. L

AI Has Leveled the Marketing Playing Field (Rerun)

Enterprise-level marketing insights used to require expensive consultants, research labs, and massive budgets. Today, AI has changed that. Roger Dooley explains how entre

How AI Is Changing Trust, Content, and Customer Relationships

AI is changing how customers discover, evaluate, and trust businesses, making authentic content and consistent customer experiences increasingly important. Heidi Ellswort

Why Marketing Agencies Must Shift From Deliverables to Strategy

Marketing agencies must shift from deliverables to strategy as AI continues to commoditize execution, content production, reporting, and other traditional services. Drawi

AI Is Rewriting How Customers Choose Your Business

AI is reshaping the customer journey by changing how buyers find, evaluate, trust, and select businesses before making direct contact. John Jantsch and Sara Nay explain h

The Marketing Channel AI Can't Commoditize

AI has made competent marketing easier to produce, but much harder to trust. As content, ads, and emails begin to sound the same, referrals become one of the few marketin

AI Can Create Content. It Can't Create Thought Leadership

AI can generate more content than ever, but real thought leadership still depends on original ideas, clear positioning, and a system that moves those ideas beyond your pe

The 5 Stages From Operator to Owner (Rerun)

Most agency owners think building a successful business means becoming the CEO, but many never escape the operator role. John talks with Jason Swenk about the five stages

Stop Selling to People Who Were Never Going to Buy

People don't buy because they love your product. They buy because they have a problem they can't ignore, and most businesses spend far too much time chasing prospects who

AI Strategy Starts With Leadership, Not Technology

AI isn't just another software upgrade. It's changing how companies are built, how teams work, and what leadership looks like in the years ahead. Paul Roetzer explains wh

Why Great Leaders Change Feelings Before Minds

Leadership isn't about having the best argument. It's about helping people believe in what's possible before asking them to embrace change. Owen Fitzpatrick explains why

Why Leaders Need Better Perspective, Not More Data

Business leaders have more information than ever, yet many are making worse decisions. The real challenge isn't access to data. It's seeing beyond your own assumptions. L

What Most Businesses Get Wrong About Marketing

Most businesses don't have a marketing problem—they have a strategy problem. In this episode, John explains why focusing on tactics without a clear marketing strategy lea

AI Has Leveled the Marketing Playing Field

Enterprise-level marketing insights used to require expensive consultants, research labs, and massive budgets. Today, AI has changed that. Roger Dooley explains how entre

Why Video Marketing Builds Customer Trust in the Age of AI

AI is changing how businesses communicate, but trust is still built by people. Doug Dibert shares how personalized video can strengthen customer relationships, improve sa