The Duct Tape Marketing Podcast

Better Copy Starts With Listening to Your Customers

Better copy starts with understanding what your customers are actually thinking, saying, and trying to solve. Joanna Wiebe explains how voice-of-customer research can unc

How to Turn Customers Into Advocates for Your Brand

Customer advocacy turns buyers into people who support your brand, help improve what you offer, and bring new customers with them. Zac Froud shares how businesses can mov

Building Better Business Relationships in the Age of AI

Building better business relationships in the age of AI requires more than collecting contacts or automating follow-ups. Zvi Band shares how entrepreneurs, consultants, a

Why Profitable Agencies Still Struggle With Cash Flow

Marketing agency profitability doesn't always translate into healthy cash flow, especially when financial reporting only looks backward. Jody Grunden explains how agencie

How Business Storytelling Builds Trust and Drives Results

Business storytelling helps leaders build trust, strengthen connection, and turn ideas into action when facts alone aren't enough. Don Yaeger, author of The Business of S

9 Shifts Every Marketing Agency Needs to Make

Marketing agencies are under pressure as AI lowers the value of execution, clients expect more for less, and the traditional agency model becomes harder to sustain. John

How to Build a Business That Can Grow Without You

A business that depends on you for every sale, decision, and deliverable can only grow so far. Beth Mazza and Victoria Sivrais share how they built and sold professional

Building a Referral Network With Strategic Partners

Building a referral network with strategic partners can create more qualified opportunities with far less prospecting. Jermaine Cheatham explains how he moved away from m

How Inbound Marketing Is Changing in the Age of AI

Inbound marketing is changing as AI, answer engines, and declining organic search traffic reshape how customers discover and evaluate businesses. HubSpot's Kipp Bodnar ex

How AI Is Changing Online Courses, Coaching, and Client Results

AI is reshaping online courses and coaching by changing how clients learn, implement ideas, and achieve results. Blue Melnick explains why traditional course models are s

Stop Solving the Wrong Problems in Your Business (Rerun)

What if the reason your business feels stuck isn't effort, but misdiagnosis? In this episode, John Jantsch talks with Kevin D. St. Clergy about blind blaming—the habit of

Why Leaders Need Better Perspective, Not More Data (Rerun)

Business leaders have more information than ever, yet many are making worse decisions. The real challenge isn't access to data. It's seeing beyond your own assumptions. L

AI Has Leveled the Marketing Playing Field (Rerun)

Enterprise-level marketing insights used to require expensive consultants, research labs, and massive budgets. Today, AI has changed that. Roger Dooley explains how entre

How AI Is Changing Trust, Content, and Customer Relationships

AI is changing how customers discover, evaluate, and trust businesses, making authentic content and consistent customer experiences increasingly important. Heidi Ellswort

Why Marketing Agencies Must Shift From Deliverables to Strategy

Marketing agencies must shift from deliverables to strategy as AI continues to commoditize execution, content production, reporting, and other traditional services. Drawi

AI Is Rewriting How Customers Choose Your Business

AI is reshaping the customer journey by changing how buyers find, evaluate, trust, and select businesses before making direct contact. John Jantsch and Sara Nay explain h

The Marketing Channel AI Can't Commoditize

AI has made competent marketing easier to produce, but much harder to trust. As content, ads, and emails begin to sound the same, referrals become one of the few marketin

AI Can Create Content. It Can't Create Thought Leadership

AI can generate more content than ever, but real thought leadership still depends on original ideas, clear positioning, and a system that moves those ideas beyond your pe

The 5 Stages From Operator to Owner (Rerun)

Most agency owners think building a successful business means becoming the CEO, but many never escape the operator role. John talks with Jason Swenk about the five stages

Stop Selling to People Who Were Never Going to Buy

People don't buy because they love your product. They buy because they have a problem they can't ignore, and most businesses spend far too much time chasing prospects who