The Duct Tape Marketing Podcast

Rethinking the Customer Journey in the Age of AI

AI is changing the customer journey, forcing businesses to rethink how they attract customers, build trust, and generate referrals. John Jantsch revisits the Marketing Ho

How to Build Executive Presence and Communicate With Confidence

Building executive presence and communicating with confidence are skills anyone can develop, but even experienced leaders can struggle to connect with their audience. The

How to Find Your Voice and Speak With Clarity at Work

Speaking with clarity and confidence at work starts with knowing what you stand for and learning how to communicate it. Dr. Kristine Sickles, author of The Clearest Voice

How to Protect Your Business Name With a Trademark

Protecting your business name starts with understanding trademark rights, registration, and the risks of building a brand without proper legal clearance. Trademark attorn

How to Build an AI-Native Business That Actually Saves Time

Building an AI-native business starts with redesigning workflows to save time, improve efficiency, and create better results. For small business owners and marketers, tha

Why Marketing Agencies Must Shift From Deliverables to Strategy

Marketing agencies must shift from deliverables to strategy as AI continues to commoditize execution, content production, reporting, and other traditional services. Drawi

The 5 Stages From Operator to Owner

Most agency owners think building a successful business means becoming the CEO, but many never escape the operator role. John talks with Jason Swenk about the five stages

AI Has Leveled the Marketing Playing Field (Rerun)

Enterprise-level marketing insights used to require expensive consultants, research labs, and massive budgets. Today, AI has changed that. Roger Dooley explains how entre

How to Build a Business That Can Grow Without You (Rerun)

A business that depends on you for every sale, decision, and deliverable can only grow so far. Beth Mazza and Victoria Sivrais share how they built and sold professional

9 Shifts Every Marketing Agency Needs to Make (Rerun)

Marketing agencies are under pressure as AI lowers the value of execution, clients expect more for less, and the traditional agency model becomes harder to sustain. John

What Should You Automate With AI, and What Should Stay Human?

AI can make a business faster and more efficient—but automating the wrong things can cost you the human connection customers increasingly value. Ryan Levesque, bestsellin

How Inbound Marketing Is Changing in the Age of AI (Rerun)

Inbound marketing is changing as AI, answer engines, and declining organic search traffic reshape how customers discover and evaluate businesses. HubSpot's Kipp Bodnar ex

Better Copy Starts With Listening to Your Customers

Better copy starts with understanding what your customers are actually thinking, saying, and trying to solve. Joanna Wiebe explains how voice-of-customer research can unc

How to Turn Customers Into Advocates for Your Brand

Customer advocacy turns buyers into people who support your brand, help improve what you offer, and bring new customers with them. Zac Froud shares how businesses can mov

Building Better Business Relationships in the Age of AI

Building better business relationships in the age of AI requires more than collecting contacts or automating follow-ups. Zvi Band shares how entrepreneurs, consultants, a

Why Profitable Agencies Still Struggle With Cash Flow

Marketing agency profitability doesn't always translate into healthy cash flow, especially when financial reporting only looks backward. Jody Grunden explains how agencie

How Business Storytelling Builds Trust and Drives Results

Business storytelling helps leaders build trust, strengthen connection, and turn ideas into action when facts alone aren't enough. Don Yaeger, author of The Business of S

9 Shifts Every Marketing Agency Needs to Make

Marketing agencies are under pressure as AI lowers the value of execution, clients expect more for less, and the traditional agency model becomes harder to sustain. John

How to Build a Business That Can Grow Without You

A business that depends on you for every sale, decision, and deliverable can only grow so far. Beth Mazza and Victoria Sivrais share how they built and sold professional

Building a Referral Network With Strategic Partners

Building a referral network with strategic partners can create more qualified opportunities with far less prospecting. Jermaine Cheatham explains how he moved away from m