Business of Story

#589. Tara Shuler Reveals How Speaking in Questions Slays the Invisible Monster Killing Your Sales

Tara Shuler Reveals How Speaking in Questions Slays the Invisible Monster Killing Your Sales Most salespeople believe objections are the problem. Sales trainer and convo

#588. Sean Schroeder: The False Summit Every Brand Builder Climbs

You want your brand story to drive real business results — define it, refine it, get every soul behind it — and you will create a competitive advantage nobody can take fr

#587. Parker Howell: How to Use AI as Your Slop-Free Creative Amplifier

Most creatives are terrified of AI. And honestly? That terror makes sense. Sameness. Replacement. Theft. Those three fears have colonized the creative internet. And

#586. Magda Adamska: Four Strategic Traps That Destroy Even Iconic Brands

What kills iconic brands like MTV, Nike, Blockbuster, and GoPro? Not bad marketing. Not weak products. But four specific strategic traps that fragment brand story governa

#585. Attia Qureshi: How to Negotiate Sales and Marketing Into Telling One Story

Most organizations don't have a brand storytelling problem. They have a negotiation problem. When sales, marketing, and IT each champion their own version of the compan

#584. Matt Beezley: AI Is Either Ignoring Your Brand or Reinventing it. Here's The Fix

Your brand is being described right now on platforms you don't control — and AI is assembling those fragments into a story you'd never tell about yourself. Matt Beezley,

#583. Lindsey Busfield: Own Your Niche. Govern Your Story. Win Your Market.

What separates the brands that dominate their category from those that disappear into digital noise? Two things: a ruthlessly focused niche and a brand story governed wit

#582: Gavin McMahon: The Arrow of Coherence That Unifies Your Brand Storytelling

Gavin McMahon: The Arrow of Coherence That Unifies Your Brand Storytelling Business of Story Podcast | Host: Park Howell Most brand stories fragment the moment they lea

#581: Rain Bennett: Why Your Brand Story Belongs to Operations, Not Marketing

Rain Bennett — award-winning documentary filmmaker and author of The Chief Storytelling Officer — joins Park Howell on the Business of Story to make the case that your br

#580. Sharon Toerek: Don't Sell What You Do. Profit from How You Think

Sharon Toerek: Don't Sell What You Do. Profit from How You Think — Libsyn Description Most marketing agencies are unknowingly giving away their most valuable asset — an

#579: Collin Henderson: The 5-Part Mindset Storytelling Method for Confidence

What separates elite performers from everyone else isn't skill, strategy, or preparation. It's psychology. Collin Henderson knows this firsthand. A former Division I wi

#578: Find Your One Word and Become Impossible to Ignore, With Brian Burkhart

What does it take to stop competing on price and start commanding attention? One word. Your core belief. In this episode of the Business of Story, host Park Howell sits

#577: How Almost Nothing Changes Everything in Your Brand Storytelling, With Ryan Kohn

What makes a brand story powerful enough to move millions of people on the world's most complex issue? Not more data. Not louder messaging. Not a bigger ask. The answer,

#576: The Power of Pull: Find Customers Who Are Already Sold, With Rob Snyder

What if your best customers are already sold — before you ever say a word? That's the promise of the PULL framework, and in this episode, startup advisor and author Rob

#575: Elliott Rayner on Why 81% of Your Team Can't Tell Your Story

Only 19% of employees can consistently tell their company's story. That means 81% of your brand touchpoints are leaking narrative — and costing you customers. Elliott Ray

#574: Jason Swenk: Own Your Business Before It Owns You!

Most agency founders built their business to buy back their time — then woke up to find the business owns them instead. Jason Swenk built and sold a seven-figure agency t

#573: A Tech Titan's Warning: Better AI Won't Save Us. Better Humans Will, With Brett Hurt.

Brett Hurt got the Lamborghini. He got the exits, the valuations, everything a tech titan is supposed to want. And then he felt nothing. That emptiness became the most

#572: How to Simplify Complex Ideas to Get Your People to Act, With Rob D. Willis

What if your deepest expertise is the very thing making you harder to understand? British music producer turned strategic story producer Rob D. Willis joins Park Howell o

#571: AI Doesn't Replace Your Story. It Helps You Tell It Better, with James Taylor

What if the secret to staying irreplaceable in the age of AI isn't working harder — it's getting more creative? That's the central argument of SuperCreativity: Augmenti

#570: How to Command the Room, Connect the Dots, and Close the Deal, With Dr. Laura Sicola

Dr. Laura Sicola reveals why expertise alone won't get you heard — and the 3 Cs that turn knowledge into leadership influence. You've mastered your subject. You know yo