Behind the Brand with Bryan Elliott

He Failed Twice. Then Built a $5.5B Brand | Joe Kudla

From the Behind the Brand archive: originally published June 26, 2023. Vuori founder Joe Kudla joins Bryan Elliott to discuss building an activewear brand around versati

On Running: How Olivier Bernhard Built a $12B+ Challenger Brand | Archive Replay

From the Behind the Brand archive: originally published August 12, 2022. On co-founder Olivier Bernhard joins Bryan Elliott to share how a lifelong runner and champion t

Never Tell a Car Dealer Your Car Got Totaled. A Former Insider Explains Why

Tomi Mikula spent more than a decade inside dealerships. Now he negotiates against them for a $1,000 flat fee. Here is when to buy, where your money disappears, and how t

Adding the Right Amount of Mischief Can Make Anything GO VIRAL | Gabe Whaley

Adding the Right Amount of Mischief Can Make Anything GO VIRAL.  Gabe Whaley's art collective sells holy water sneakers, cartoon boots, a community-owned car and a

The Lost Art of Magic | Justin Willman

Your Phone Taught You to Trust Nothing. Justin Willman Fills Theaters by Fooling You Honestly A week before Justin Willman sat down with me for Behind the Brand, a stran

Eight Sleep Sells a $1,999 Mattress Cover. Beds Have Nothing to Do With Its Business

Every afternoon during the 2026 Tour de France, a small crew from Eight Sleep raced the riders of UAE Team Emirates XRG to the next hotel. The crew, which the company cal

Your Pitch Starts Before the First Slide. Most Founders Miss the Opening | Vanessa Van Edwards

Vanessa Van Edwards studied hundreds of Shark Tank pitches and spent nearly 20 years on her new book, Conversation. Her verdict on smart founders is blunt. Here is what h

Sabrina Ramonov Hates Making Content. Her Content Built a Multimillion-Dollar Business.

She sold her first AI startup, then started posting TikToks. Her mom asked if she had run out of money. I believe the best way to learn anything is to model the people wh

This 24-year old Has the Largest Business Education Channel in the World

James Dumoulin built one of the biggest interview brands on the internet by walking up to strangers and asking how much money they make. He co-founded School of Hard Kno

How to Build a Massive Social Following of One Million in 30 Days

Brendan Kane built a social media following of one million people in 30 days. Not with a big budget. Not with a team of 40 like Gary Vaynerchuk. Just relentless testing a

Stop Being Liked. Start Being Needed. | Bestselling Author Robert Greene

Robert Greene has sold over twenty million copies of The 48 Laws of Power. His books are favorites of rapper 50 Cent and millions of people trying to get a grip on the dy

Somnee Will Literally ReWrite Your Brain Waves to Help You Get Your Best Sleep

Most executives treat sleep as a variable. Something to compress when things get busy. Something to fix later. That’s the ROI brain talking: Sleep is overhead, not output

Life Advice That Doesn't Suck from Best Selling Author Mark Manson

Life Advice That Doesn't Suck  aka "The Subtle Art of Not Giving a F*ck" flips the self-help script. Instead of telling you to think positive and chase happiness, Ma

Here's How to Become Your Best Self According to James Clear

Perhaps one of the most aptly named individuals I’ve met, James Clear possesses a clairvoyant ability to articulate his understanding and mastery of habit formation.   

Navy SEAL Jocko Willink Swears Success is at the Intersection of these TWO things

Jocko Willink’s story reads like an adventure novel that takes us from the serene landscapes of a small New England town into Navy SEAL training, the Iraq War battlegroun

Here's What You Don't Understand About Strategy | Seth Godin

Seth told me, "It doesn’t matter how fast you’re going if you’re headed in the wrong direction." He's right.  Here’s my attempt to create a hierarchy for this idea:

Would You Risk It All for a Shot at Building a Billion-Dollar Brand With Gordon Ramsay?

Do you ever stare at a beautiful product and wonder what stories are hidden behind its journey? The culinary poetry of the HexClad brand products begins with a hypnotizi

The Hidden Talent Crisis: Red Hot Chili Peppers' Chad Smith Explains Why Cutting Music Programs Is Costing America Its Next Innovators

The Red Hot Chili Peppers’s Chad Smith is betting that music education is key to preserving the creative thinkers businesses need most... In 2006, Sir Ken Robinson stood

Alex Hormozi Gave Away the Playbook. The World Got Rich!

Alex Hormozi built a portfolio of companies worth over $200 million before he turned 35. No outside funding. No famous co-founder. No viral moment that handed him an audi

Nobody Teaches THIS to Men—and they Should | Manscaped

Nobody warns you about the first time… One morning you wake up, look in the mirror, and your face has started doing something on its own. You have hair! It starts by loo