Sweat Equity

If You Don't Understand Luxury, You Don't Understand Business

What does it actually take to win luxury clients? Chris Howell, CEO of SPX Gym Design, has designed gyms for some of the wealthiest hotels in the world. In this episode,

Watch Me Build a $100M Brand Right In Front of Your Eyes

There's never been a better time to build an e-commerce brand. Brian Blum has worked with 87+ brands at his agency Nibble, and now he's doing it himself. In this episode

How to Build a $200M App Without Showing your Face w/ Chris Josephs

What if you could build a $100M business through content without ever showing your face? Chris Josephs, co-founder of Autopilot, did exactly that. He breaks down how the

The Genius Who Forces Unknown Artists to Go Viral w/ Steve Cardigan

The music industry has changed, but the artists who get it are winning. Steve Cardigan, founder of Putyouon Music Group, has built one of the most unique ecosystems in m

Why Founder Led Brands are Breaking Ecommerce w/ Devon Levesque

How do you build a successful business? By playing to your strengths and knowing your weaknesses. Devon Levesque and Albert Matheny break down the exact decisions, mista

$100M of Brand Partnership Advice in 38 Minutes w/ Ryan Chen

Breaking into an established category can be hard. Ryan Chen breaks down how he and his partner built Neuro from the ground up, secured a partnership with Mr. Beast, and

The $1.2B Funnel Strategy Every Brand Should Steal in 2026

Want to achieve $100M in annual revenue with your brand? Grüns, IM8, Mars Men & Create Wellness have done it in under 3 years, and they all follow the same playbook. In

The $2 Billion Copywriting Secret Behind The Most Successful Ad Ever w/ Sam Parr

A great headline is the best way to catch attention. In this episode, Sam Parr — co-founder of The Hustle and one of the sharpest minds in media and marketing — breaks do

How To Build a Brand SO Magnetic, Corporate Giants Beg To Buy w/ Brian Mazza

Want to learn how to build memorable brand experiences? In this episode, Brian Mazza — lifestyle entrepreneur and founder of HPL (recently acquired by Life Time) — share

How to Be in the Top 1% of Paid Content Creators (Use These 4 Formats)

Want to make over $10K a month from content? Brian reveals the 4 viral patterns every brand and creator needs to know.He covers:- Guinea Pig Content (trend testing)- How

The New Rules Of YouTube In 2026 W/ Paddy Galloway

In this episode, Alex and Brian sit down with Paddy Galloway to discuss how to breakthrough on YouTube and win in 2026. From how to ideate, create thumbnails, structure y

You Need To Understand These 6 Shifts To Win On Social Media in 2026

In this episode, Alex and Brian cover the social media defining shifts brands need to focus on now if they want to win on social in 2026. The game isn't getting easier to

Become A Successful Creator In 2026 - W/ Matt Choi

In this episode, Alex sits down with Matt Choi, a successful creator, athlete, and entrepreneur. We discuss how to develop a signature series, when you should ditch a con

How To Win On Instagram In 2026

In this episode, Alex breaks down the entire playbook to win on Instagram in 2026 after driving hundreds of millions of views for brands. There's 12 key elements to succe

How Brands Can Tell Better Stories In 2026

In this episode, Alex and Brain provide a masterclass on storytelling that provides immense value to any brand. They break down how to craft compelling narratives, positi

How To Charge An ABSURD Amount For Your Product

In today's episode, Brian & Alex dive into the luxury pricing strategy of Jacques Marie Mage. Topics covered include what stories to tell about your products, which tacti

This Company is Taking Down Hollywood With Creators

In this episode, I interview Simon Kim, one of the founders of Creator Camp who's building a studio that's empowering creators to take over the big screen. And they're fu

The 7 Shifts Top Brands Are Quietly Betting On for 2026

In this episode, Brian and Alex break down 7 macro trends influencing performance at big brands in 2026. From nano influencers to live shopping, they cover every marketin

Brand Predictions To Build A Cult Following In 2026

In this episode, Tatum Brandt makes a comeback on Sweat Equity to discuss brand predictions she’s seen from working with 20+ brands in 2026. And I (Alex) discuss the pred

The 22 Immutable Laws Of Content (Don't Break These)

There's law brands can't break if they want to win in 2026. In this episode we go over the first 11. As always, appreciate you all listening, and don't forget to leave u