Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

284: Automate What Doesn't Need You

Send us Fan Mail You already have automations running. A welcome sequence, a few tags firing, maybe a workflow you built two years ago and have not looked at since. Then

283: The AI Systems Creators Are Actually Running

Send us Fan Mail Almost everybody I talk to has been using AI for a couple of years now. They have a paid subscription, they have watched the videos, they can tell you w

282: The Month I Didn't Touch a Single Thing

Send us Fan Mail The event we ran last month is the first one I did not touch. Not the funnels, not the products inside them, none of it. My team handled everything, and

281: The Funnel Behind a Free Summit, Numbers and All

Send us Fan Mail A free summit does not make money. The pages behind it do. Registration page, VIP pass, order bump, upsell, membership, and a downsell if they say no to

280: Three Contractors, Five Hours a Week, One Business I'm Selling

Send us Fan Mail I spend about five hours a week on HobbyScool. Three contractors run the rest of it, and the last event went out the door without me touching a single f

279: I Bought a Domain on Vacation and Built a Second Company

Send us Fan Mail Most people know me as the Creator's MBA person. A lot of them have no idea I run a whole second company, in a niche I have zero personal interest

278: Why Our Peer Mastermind Didn't Fizzle Out

Send us Fan Mail Kate and I live twenty minutes apart in Atlanta and did not know each other. In the exact same month we were both quietly trying to build the same peer

277: Your Lead Magnet PDF Is Dead. Here's What's Replacing It

Send us Fan Mail Your best PDF is sitting in someone's downloads folder right now, unread. Not because it's bad. Because nobody wants more homework. This epis

276: The Best Decision I've Made in My Business (and It Wasn't a Course)

Send us Fan Mail The best decision I've ever made in my business wasn't a course or a tool. It was joining a small room of people who actually get it. In this

275: I Took My Whole Business Apart. Here's How I Rebuilt It.

Send us Fan Mail This month I took my entire business apart. Sales pages, offers, what I was promoting, what I was spending money and time on. All of it went on the tabl

274: MCPs in Claude: How 6 Founders Are Actually Automating Their Businesses

Send us Fan Mail Most conversations about AI automation stay theoretical. This one doesn't. I sat down with my peer mastermind, a group we call the Weird Hermits,

273: How Savannah Gilbo Cloned Herself With AI (And Got Her Calendar Back)

Send us Fan Mail Most digital product creators assume that scaling means hiring more team members. More support staff, more coaches on calls, more people to manage. My g

272: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?

Send us Fan Mail Hosted by Dr. Destini Copp  ·  Creator's MBA What do you do when you have a genuinely engaged email list — great open rates, consistent click-thro

271: The Dark Side of Entrepreneurship: Difficult Clients, Refunds & the Messy Middle (Roundtable)

Send us Fan Mail This one's a little different. What you're about to hear is a recording straight from our Weird Hermits Roundtable, a mastermind group discuss

270: How We Actually Use Claude to Run Our Businesses (With Real Workflows)

Send us Fan Mail This is part two of a two-part roundtable with my peer mastermind group, the Weird Hermits — a small group of women entrepreneurs who have been in each

269: Are You Actually Using Claude — Or Just Scratching the Surface?

Send us Fan Mail What happens when five digital entrepreneurs who've been deep in the AI trenches stop holding anything back? You get this episode. I joined Ruth P

268: Capturing Testimonials: The Hot Capture Method

Send us Fan Mail You're doing everything right — attracting, engaging, nurturing, and retaining your audience. But when it comes to collecting testimonials, you hit

267: The New Buyer You're Not Optimizing For (AI Agents, Product Listings & What the Research Says)

Send us Fan Mail What if the next person to buy your product isn't a person at all? In this episode, I'm doing something a little different. I recently publis

266: What Dave Ramsey's Business Model Taught Me About Selling Digital Products

Send us Fan Mail Most digital product creators are building a collection of offers. The ones who build businesses that last are doing something different — they're

265: Everyone Says Newsletters Are Saturated… Are They Right?

Send us Fan Mail Is the newsletter market already too crowded… or are we just getting started? In this episode, I brought together a group of experienced newsletter ope