Fractional CMO Show

Your Experience is Expiring

Are you actually worth what you're getting paid? It's a question most senior marketers never ask themselves honestly, and the answer is getting harder to dodge as the too

When Vibe Coding Breaks, The CMO Pays For It

When a developer ships AI-generated code that quietly starts misfiring, the technical team moves on. What's left is a customer experience problem, a reputation problem, a

Calling Yourself a Fractional CMO is Stupid?

Someone wrote a blog post arguing that calling yourself a Fractional CMO is pricing yourself out of the market. The argument isn't wrong, exactly, it's just aimed at the

Ask What Won't Change

The marketing industry is fracturing fast, and the break isn't happening where most people are looking. The bottom is getting cut out from under SEO agencies, PPC shops,

Cranky Crab

There's a certain kind of client who will never want what you're offering, no matter how good your pitch is. The episode opens with a story about a roadside crab shack in

Claude is Writing Mid Copy

A question showed up in a Facebook group that's been sitting with me ever since: is anyone else noticing that Claude is writing really mid copy? What followed wasn't a ra

How to Not Stop

Most fractional CMOs have the skills to succeed. What separates the ones who actually do from the ones who quietly fade out isn't intelligence, experience, or even the ri

Majoring in the Minors

Most fractional CMOs aren't failing because they lack skill. They're stalling because they're busy doing everything except the one thing that actually moves the needle. T

Why You Need to Shut Up More Often

The best fractional CMOs in the room aren't the ones talking the most. This episode makes the case that silence, in negotiations, in pricing conversations, and especially

Lunch Q&A with Casey

What happens when experienced marketers get honest about where they're stuck and ask for unfiltered coaching on how to move forward? That's the premise of this episode, a

Finding Your Villian

Most fractional CMOs aren't struggling because they're lazy or undisciplined. They're struggling because they keep solving the wrong size of problem, and the market is ab

Taste, Discernment, Experience: Why AI Won't Replace You (But It Might Expose You)

AI's arrival in the marketing department isn't the threat most fractional CMOs think it is. The episode opens with a provocation: the marketers who are scared of AI are s

Simplicity: Why You're Too Smart for Your Own Good

The argument is a counterintuitive one: the thing holding most experienced marketers back isn't a lack of knowledge or skill. It's something they'd never think to look fo

Niche Finding Strategy: How to Find the Clients Who Actually Need You

The hardest thing about building a fractional CMO practice isn't the marketing work itself. It's knowing how to talk about what you do in a way that makes the right clien

What Leadership Looks Like in the Age of AI

The marketing department is shrinking from the bottom up, and most fractional CMOs are running straight into the part that's getting cut. In this episode, Casey breaks do

Selling AI-First Fractional CMO Services

AI is moving fast. So why are so many fractional CMOs spending their nights vibe coding SaaS tools that nobody's paying for? In this episode, Casey draws a hard line betw

The 5-Part Marketing Team All Fractional CMOs Must Build

As a Fractional CMO, you're not supposed to do everything. So who — or what — does? In this episode, Casey breaks down the five-resource allocation framework: the exact m

Claude Code for Fractional CMOx

AI isn't just changing how marketers work — it's changing who gets to work at all. In this episode, Casey goes live inside Claude Code and builds a full conference PowerP

Separation Season

We're in separation season—and Casey wants you to feel that. In this episode, he breaks down why the rise of AI isn't just a productivity upgrade, it's a fundamental resh

How to Develop a Marketing Strategy as a CMO

Casey's heard the question too many times: What should I take on from the client's plate? In this episode, he explains why that's the wrong question entirely—and what a C