Alloy Personal Training Business

Beyond Paid Ads: 3 Organic Marketing Tactics That Drive Results with Kaitlin Bitting

Paid media is getting more expensive and less predictable. So what do you do instead? Kaitlin Bitting just joined Alloy as Director of Marketing, and she comes with agen

The Price of Discounting: Why Cheaper Isn't Better with Matt Helland

If you run a premium fitness business, discounting is not a sales tool. It is a confidence problem with a price tag on it. In this episode, Rick Mayo and Matt Helland br

Make Summer Count: Key Actions for Success with Matt Helland

July is the slowest month in fitness. Everyone knows it. The question is what you do about it. Rick Mayo and Matt Helland sit back down in the Beats Lab for one of their

He Built a 7-Figure Gym Marketing Company from His Mom's Basement with JP Middleton

JP Middleton started his company out of his mom's basement at 21. No clients, no experience, and no idea what he was getting into. Eight years later, Gym Members Now is a

The Fractional CMO Advantage: Scaling Smarter with Erin Levzow

What does it look like to have a world-class CMO in your corner without the full-time price tag? In this episode, Alloy founder Rick Mayo sits down with Erin Levzow, CMO

National Meets Local: Why Digital Marketing Works Better Together with Aren Johnstone

What happens when a franchisor and its franchisees are both running ads at the same time, targeting the same people? In this episode, Alloy founder Rick Mayo sits down w

Your Website Is Your Salesperson: Jimmy Weeks on Getting It Right

What's the difference between a website that looks great and one that actually brings in business? In this episode, Alloy founder Rick Mayo sits down with Jimmy Weeks, C

How CapitalSpring Evaluates and Scales Franchise Brands with Bryan Dickenson

What does it really take to scale a fitness brand — and find the right investment partner to help you get there?  In this episode, we sit down with Bryan Dickinson from

Onward & Upward: Why We Partnered with CapitalSpring

How do you grow fast without losing what makes your business great? In this episode, we sit down to talk about bringing on a private equity partner, CapitalSpring, and

What the Best Franchisees Do Differently with Tammi Brown

What actually separates great franchise owners from those who struggle? In this episode, Alloy founder Rick Mayo sits down with Tammi, a seasoned franchise business coac

The 5 Must-Do’s for Multi-Unit Franchise Success with John Farkas

Running one gym is hard. Running multiple is a whole different game. In this episode, Rick is joined by John Vargas, multi-unit Alloy franchise owner and president of the

Entrepreneurship or Franchising: What’s the Right Fit for You?

So, you’re ready to dive into the fitness industry? First off, congrats. It’s an exciting world to be in. But now you’re at the ultimate fork in the road: do you build yo

The Truth About Fitness Franchising No One Tells You

In this episode, Rick Mayo shares his journey from a college side hustle to building one of the most respected personal training franchise brands in the country. Startin

Scaling Strong: Nick Garrity on Multi-Unit Mastery

In this episode, Rick sits down with the number one facility operator and multiunit Alloy franchisee, Nick Garrity, to discuss his secrets to successfully scaling to mult

Elevating the Franchise Experience Through Communication w/ Rosheika Strachan

In this episode, Rick Mayo introduces Alloy's very own Rosheika Strachan, the team’s new internal communications lead. With a background in journalism, public relations,

Scripts Don’t Sell. Conversations Do

In this episode, Matt explains the "dos and don'ts" of phone sales. They discuss the uncomfortable world of phone sales and turn it into something approachable and even e

Over 3 Decades Later: I Almost Missed It

In this milestone episode, Rick Mayo and Matt Helland reflect on 34 years in business, diving into the deep waters of growth, leadership, and transformation. Rick and Ma

Powered by People: How FIBR Is Helping Alloy Recruit Top Fitness Talent

One of the biggest challenges in running a fitness business is finding and retaining top talent. It’s a persistent problem that many gym owners and fitness franchisees gr

Success by Design: Franchise Lessons with Erik Van Horn

Franchise ownership sounds like freedom, but most owners learn the hard way. Passivity doesn’t pay unless you earn it. In this episode, Rick Mayo sits down with Erik Van

Mapping the Future: Alloy Expands to 2,000+ U.S. Territories

Alloy has recently updated its territory mapping system to identify new, high-potential locations. In this episode, Rick and Suzanne discuss the results of the Alloy map