Well Said

How to Get an A on Your Next Crisis Statement

Every brand crisis ends with a statement, and the internet grades it within hours. Pia and Kelly pulled real statements companies put out over the last few months and ran

Award-Winning Journalist Reveals How To Get Anyone To Open Up | Erick Galindo

At seven years old, Erick Galindo was translating for his parents at the bank, at the hospital, and in front of police and immigration officials. His Spanish wasn't great

PR Pros Call Out the Brand Mistakes Everyone Fell For | Pia Arthur & Kelly Cheeseman

Most mornings, Pia and Kelly catch up over coffee and trade hot takes on whatever brand moment is blowing up online. This episode puts that conversation on camera. Each b

How to Talk to People Who Disagree With You | Professor Dr. Melina Abdullah

Dr. Melina Abdullah grew up in Oakland, where her mother's front porch doubled as a classroom for the neighborhood. She's been organizing ever since, and she teaches, wri

The Emmy-Winning Composer Who Says All Sound Is Music | Amanda Jones

A speech and a film score are built the same way. You hook early, you earn the emotional moment before you spend it, you let the silent parts stay silent, and you get one

Why "The Best PR Is Invisible" Just Stopped Being True, with Pia and Kelly

The first PR firm Kelly ever worked for had a mantra: the best PR is invisible. Then, Pia and Kelly built a decade at Amazon on it. In this episode, they say it out loud

Clothing Allows You to Communicate Before You Say a Word | Ryan Wood, Apparel Designer

Ryan Wood spent sixteen years deciding what hangs on the rack at Urban Outfitters and The North Face, and he'll tell you plainly that a lot of it ended up in a landfill.

The Checklist That Tells the Surgeon to Ask for Help | Dr. Robert Cho

Dr. Robert Cho operates on children's spines with Pearl Jam playing. When the monitors show the electrical signals between a child's brain and spinal cord starting to dro

How to Pitch Without Trying to Win the Room | Steve M. Cullen @ All Together Now

Steve M. Cullen has presented roughly 200 times a year for two decades. He'll tell you privately that a pitch is warfare, that his mother's retirement is riding on it, th

The Mediator Who's Spent 30+ Years Finding the Real Fight Behind the Lawsuit | Angela Reddock-Wright

For 30+ years, Angela Reddock-Wright has sat between people who cannot stand each other. First as an employment litigator, then as a workplace investigator during the rec

The Secret Behind Writing a Newsletter to 15,000 People Every Day for 5 Years | Ryan Weiss

Ryan Weiss learned the most important thing he knows about communication while dangling from a 40-foot rope in a monkey costume. He was a swing in Wicked, handed a track

How to Make Anyone Feel Safe in the First 60 Seconds with Naz Perez

For 14 years, Naz Perez has done the near-impossible: getting the most famous, most media-trained people on earth to drop the script. She landed Will Smith's first sit-do

Why Your "Safe" Corporate Job Is the Riskier Bet | A Q&A with Pia and Kelly

For over a year, former colleagues have been sending Kelly and Pia the same questions. How did you actually start Cuore? How did you land your first client? How did you k

How This Founder "Brainwashed" Himself Into Confidence | Shadi Bakour @ PATH

Before Shadi Bakour ever framed a message for a customer, he engineered the one he told himself. Driving Uber and waiting tables through three years of making $0, he list

The Professor Who Learned Why Nouns vs. Verbs Can Reinvent How We Communicate | Christopher Bryan

Christopher Bryan has spent his career proving something most communicators only sense intuitively: the words we choose don't just describe behavior, they build identity,

How This Journalist Uncovers and Communicates the Story Nobody Else Is Telling with Sam Sanders

Sam Sanders has spent two decades learning that the best conversations aren't the polished ones. After years at NPR cutting five seconds off a segment because "the clock

What Witnessing Thousands of Deaths Taught This Hospice CEO About Living a Good Life | Amy Sweet

Most advice about communication is about control: managing a room, softening bad news, performing under pressure. Amy Sweet works where all of that falls away. As the fou

Why Attention is the ONLY Currency That Matters (and How to Capture It)

For twenty years, Pia Arthur and Kelly Cheeseman watched the single megaphone of mass media shatter into a million independent microphones. In this solo episode of Well S

How to Build Relationships in PR (So AI Will Never Replace You) with Elaine Garza @ Giant Noise

Elaine Garza spent 12 years in New York running PR for Spin, Vibe, and Outside before she put a baby in the backseat, drove to Austin, and started a PR agency out of her

The James Beard-Winning Chef Who Says Your Price Is Your Most Powerful Communication Tool | JJ Johnson

Chef JJ Johnson built a fast-casual rice bowl restaurant on an idea most investors called crazy: that a single grain of rice could carry the story of the entire African d