Bootstrapped Secrets

How I Found My NEXT Billion-Dollar Business

25 years ago I paid a guy in Romania $20 to build my first software product. A decade ago, Todd Dickerson and I bootstrapped ClickFunnels from $0 to over $1 billion in sa

Welcome to Bootstrapped Secrets – A New Show From Russell Brunson

Welcome to Bootstrapped Secrets — a new podcast and YouTube channel by Russell Brunson. We bootstrapped ClickFunnels from $0 to over $1B in sales with no outside funding

One Funnel Away: Evolution - How We Scaled ClickFunnels to $1 Billion | #Success - Ep. 138

Last week I told you the story of everything that led up to launching ClickFunnels — my original “One Funnel Away.” I ended it like the hero coming home victorious with t

You’re Only One Funnel Away: The Backstory Behind ClickFunnels - #Success - Ep. 137

When I was a kid, I mailed 38 hand-stapled sales letters to names I picked at random out of the phone book, absolutely certain I was about to get rich. Zero people respon

Come Hang Out Backstage! My New Platform (and the First-Ever Q&A) | #Marketing - Ep. 136

I have millions of followers across every platform… and when I go live, maybe 150 people actually see it. Back in the Periscope days, I’d hit “go live” and five or six th

One Funnel to Rule Them All: How to Find the One That Actually Matters | #Marketing - Ep. 135

For years people have asked me the same question: Russell, if you could only build one funnel, what’s the best one? And my answer always frustrates them — it depends. But

We Killed Funnel Hacking Live… But Something Big Is Rising From The Ashes! | #Success - Ep. 134

A year and a half ago, I walked off the Funnel Hacking Live stage, took my shoes off, and left them there — the wrestler’s way of saying a career is over. FHL 10 was “The

The $1,500 Dan Kennedy Course That Quietly Changed My Business | #Success - Ep. 133

When Steve Jobs introduced the iPod, he didn’t say “now you can fit fifty songs on a CD instead of ten.” He said CDs are dead — and pulled a thousand songs out of his poc

The Propaganda Playbook: AI Politics (Spencer Pratt Spent $0 on AI Ads. Will He Beat the Mayor of LA?) | #Marketing - Ep. 132

Spencer Pratt — yes, the guy from The Hills — made a campaign ad with AI for zero dollars. No donors, no consultants, no political machine. And it pulled more views than

The Propaganda Playbook: Fear Machine (Only 28% of Americans Trust the News. Ebola and Hantavirus Headlines Prove Why) | #Marketing - Ep. 131

In 2020, something got installed in your brain — a switch. And every time the media needs a click, they flip it, because they know it still works. This week it’s Ebola. T

The Propaganda Playbook: AI Doom (They're Paying Influencers $5,000 to Make You Afraid of AI... Here's Why) | #Marketing - Ep. 130

A mom makes breakfast in her kitchen, an American flag behind her, and tells you how AI helps her stay organized and why it matters that we keep building it here in the U

The Propaganda Playbook: Legos (Did Iran Beat America’s $886 Billion Military… With Legos?) | #Marketing - Ep. 129

There’s a moment when you realize the most powerful military in the history of the world just got out-marketed by a group of teenagers with laptops. Not outgunned. Not ou

The Propaganda Playbook: Scam School ($1.7 Trillion in Debt and AI Just Made the Degree Worthless) | #Marketing - Ep. 128

It was Saturday, May 14th, 2005. I was sitting in the middle of a packed auditorium on graduation day from Boise State, and I looked left, I looked right, and I saw hundr

The Propaganda Playbook: Scientology (A $380,000 Funnel And 65 Million Written Words) | #Marketing - Ep. 127

The most sophisticated sales funnel ever built isn’t from a tech startup. It’s not Amazon, it’s not Apple, it’s not from any business-school case study you’ve ever read.

The Propaganda Playbook: AI Fraud (He Made $1.8 Billion With 800 Fake Doctors) | #Marketing - Ep. 126

There’s a moment when the future shows up and the people writing about it forget to check who’s actually building it. The New York Times just profiled a guy who built a $

The Propaganda Playbook: Deepfakes (Why You Can’t Trust What You See Anymore) | #Marketing - Ep. 125

There’s a moment when you can’t tell what’s real anymore. You watch a U.S. Senate candidate look right into the camera, speaking clearly, saying words that match things h

The Propaganda Playbook: OnlyFans (He Made $701 Million - She Made $180 a Month ) | #Marketing - Ep. 124

There’s a dangerous moment in marketing… when a lie gets wrapped so tightly in a feel-good story that people don’t just believe it - they defend it. And this week, I coul

The Propaganda Playbook: Holy War (How the Pentagon Is Selling a Crusade to American Troops) | #Marketing - Ep. 123

There’s a moment when a message stops being information… and starts becoming identity. And when that shift happens, logic doesn’t just lose - it becomes irrelevant. That’

The Propaganda Playbook: Epstein Files (Why You Know LESS After History's Biggest Document Dump) | #Marketing - Ep. 122

Three million pages drop overnight… and somehow, everyone walks away knowing less than they did before. That’s the paradox I couldn’t stop thinking about. Everyone’s argu

I Walked Away From My Biggest Event... Then Everything Changed | #Marketing - Ep. 121

In this episode of The Russell Brunson Show, I’m sharing something I never thought I’d say again… Funnel Hacking Live is coming back. But to really understand why, you ha