Brand & Market - Turning Airbnb Listings into Legacies

121: Assisted Living to Boutique Hotel: an Update on My Next Project (Hopefully!)

How is my first boutique hotel project coming along? In today’s episode, I provide a much-needed update on my assisted living to boutique hotel conversion project. I’m di

120: How Airbnb’s New “Direct Booking” Feature Is Misleading and How to Truly Book Direct

Have you heard about Airbnb’s new “direct booking” incentive? In today’s episode, I’m explaining what’s changing with the platform and how it’s still not the most benefic

119: Uncovering My Limiting Beliefs as a Short-Term Rental Owner

Are you holding your own business back? In today’s episode, I’m diving into how I discovered that the biggest constraint in my short-term rental branding business might j

118: A Birthday Episode with My Daughter, Huxley

Today’s episode is a special one. It’s a birthday interview with my daughter, Huxley! Enjoy this short and sweet talk about her experiences with starting second grade, wh

117: The Future of Real Estate Investing with Gideon Spencer

How can you build a reputable name for yourself in hospitality and real estate? In today’s episode, I’m joined by investor Gideon Spencer. We’re taking a look into his jo

116: Where Social Media Fits Into Your STR Marketing Strategy

You can post great content to social media, but then what? In today’s episode, I’m looking at how social media fits into your overall short-term rental marketing strategy

115: Why Hospitality Founders Need to Be in Their Content

Are you willing to be on camera? In today’s episode, I’m sharing a hard truth: people connect with other people. And in order for people to better connect with your hospi

114: A Birthday Episode with My Son, Jackson

Today’s episode is a special one. It’s a birthday interview with my son, Jackson! Enjoy this short and sweet talk about his experience with starting kindergarten, his fav

113: How To Actually Create Content with Your Short-Term Rental Brand Strategy

You’ve got your brand strategy, you’ve determined your content pillars, but getting started with creating content still feels… next to impossible. In today’s episode, I’m

112: What We’d Do If We Took Over Your Instagram Tomorrow [Short-Term Rental Instagram Audit]

How are you marketing your short-term rental on Instagram? In today’s episode, I’m walking you through a mini audit and what I’d do if I took over as your social media ma

111: Building Your Dream STR Portfolio with Zack Metcalf

Description: How does a multi-passionate entrepreneur build their dream brand and portfolio? In today’s episode, I’m chatting with friend and client Zack Metcalf. Zack h

110: 5 Ways to Integrate Your Brand Into Your Short-Term Rental Property

Want to bring your brand to life inside your rental property? In this episode of the short and sweet summer series, I’m sharing 5 ways that you can incorporate your brand

109: A Birthday Episode with My Son, Emerson

Today’s episode is a special one. It’s a birthday interview with my youngest son, Emerson, for his 4th birthday! Enjoy this short and sweet talk about his favorite memori

108: Marketing Your Short-Term Rental Property with Yada AI

Want to make your marketing strategy a little smarter? In this episode of the short and sweet summer series, I’m sharing how one of my clients is using Yada AI technology

107: My Short-Term Rental Revenue Management Experience

How do you react when booking is slow and revenue is down? In this episode of the short and sweet summer series, I’m being open and honest about the slow traction that we

106: The Search For Our Dream Montana Short-Term Rental Property with Laurie Henry

What all goes into finding a short-term rental property? Today, I’m chatting with my aunt Laurie Henry and sharing a behind-the-scenes look at our search to find her drea

105: Taking Over a Short-Term Rental Listing With Existing Reservations

What do you do when purchasing a property that is already a short-term rental? In this second episode of the short and sweet summer series, I’m sharing my recommendations

104: The Best Property Management System For a Custom Direct Booking Site

What Property Management System (PMS) should you use to create your custom direct booking site? In this first episode of the short and sweet summer series, I’m ranking a

103: How I Use 5-Star Reviews To Market My Short-Term Rental

Are you making the most of your 5-star reviews? Today I’m sharing a replay of episode 53, which is all about utilizing your short-term rental’s 5-star reviews throughout

102: Bringing Your Short-Term Rental To Life With Brand Activations

You’ve got your colors, logo, and fonts, now what? In today’s episode, I’m diving deeper into branding and brand activations: the secret to bringing your brand experience