The MM+M Podcast

Spotlighting sickle cell disparities and rebranding Novo Nordisk to ‘Novo’

Sickle cell disease has long been a frustrating medical condition impacting a historically overlooked patient population, but now there is something of a medical miracle

Former NFL star Kyle Long guards his mental health as part of J&J's Generation Fine

The NFL season has kicked off, renewing focus on America’s most popular sport.  While millions of people are eagerly tuning into the action on the gridiron, Johnson & Jo

The most interesting man in medical marketing

September 9, 2025 will go down as one of the most impactful days in the history of medical marketing.  After months of saber rattling, the Trump administration announced

How to establish one of healthcare's best places to work

With the deadline fast approaching to submit for MM+M’s Best Places to Work program, we wanted to bring on a leader with experience fostering the best workplaces in healt

What to expect at 2026 CMI Agility in Philadelphia

Heading into Labor Day weekend, we’ve got a jumbo-packed two-fer episode, with both conversations centering around the number four. First up is an interview with CMI Me

Healthcare marketing beyond the digital tipping point, a podcast presented by Inmar Media

Digital advertising has reached a tipping point in healthcare, but the movement of dollars tells only part of the story. Join Emily Welker as she explores how changing au

The next front door: Connecting insight, communications and healthcare experience, a podcast sponsored by Syneos Health Communications

Healthcare marketers are under increasing pressure to create more connected, personalized experiences across an increasingly complex healthcare ecosystem. Success require

Regeneron’s immersive AV experience reimagines complex science communications

Science is, in a word, complicated. Fortunately, there’s a drugmaker out there utilizing immersive audio and visual elements to break down some pretty heady concepts in

Ellis Verdi on hospital marketing, Hillary's 2000 campaign and tropical fish

Few things in life carry as much vintage prestige as the presence of a real New York adman.  That rarified air is typically reserved for the likes of a bottle of Johnni

MM+M summer intern Lola Offenback's (second) exit interview

Lola Offenback, MM+M’s editorial fellow, is finishing her second summer working with us.  To quote Herman’s Hermits: “Second verse, same as the first.” Lola has once

Hear from the most outspoken cancer patient advocate

Matthew Zachary doesn’t need any help to have his voice heard – but we’re giving him our platform anyway. As one of the most prominent cancer patient advocates in the c

Rethinking GLP-1 messaging and reviewing the FDA's peptide panel

Executive editor Jack O’Brien first met Wendy Lund, an honoree from our Pinnacle Awards and Women of Distinction program, in September of 2022. Lund had just left her p

NFL legend Drew Brees huddles with ARS Pharmaceuticals for Neffy campaign

Super Bowl-winning quarterback and 2026 Pro Football Hall of Fame inductee Drew Brees talks about participating in an awareness campaign to promote ARS Pharmaceuticals’ e

Novartis going on 30: Inside the Swiss pharma giant's corporate brand evolution

Thirtieth birthdays are among the most reflective celebrations that we have. Born out of one of the largest corporate mergers in history, Novartis was founded in 1996 a

Health brands take the pitch at the 2026 FIFA World Cup: Where the world comes to play

Whether you call it soccer or football, people all around the world love the “beautiful game” – including health brands.  When the 2026 FIFA World Cup kicked off about

A double click on Klick Health: Cannes, Oxford PharmaGenesis and the Agency 100

At the end of last month, Klick Health nabbed a pair of major honors in Cannes: Healthcare Network and Agency of the Year. This marks a capstone achievement for an agen

2026 Women of Distinction keynote on the investment opportunity in women’s health

The science on women’s health is still brand new. Women have up to twice the rate of side effects from drugs compared to men, but were only federally required to be incl

Can Noom rediscover its ad spend glory?

When you look across the vast, ever-expanding GLP-1 landscape, you see a handful of key players with different services offered. One of them is Noom, which attempts to

AI-enabled marketing operating model transformation with Deloitte Digital, a podcast sponsored by Deloitte Digital

Healthcare organizations strive to elevate user experiences and drive business outcomes with the overarching goal of improving individual lives and the health of society

Measurement everywhere: Promises, proof and the path forward, a podcast sponsored by IQVIA

Live from Cannes, we're talking about how measurement is evolving in healthcare marketing — from something brands investigate after the fact to something much more founda