The Refill, by MM+M

Introducing The Refill by MM+M

Hello and welcome to The Refill by MM+M! We’re making some long overdue updates to the podcast.  First, it has a new name. Second, it has new cover art, courtesy of our

Noom reminds us weight regain doesn't care. Plus, we reflect on five years since Dopesick was released.

If you’re watching TV, you’re seeing Noom’s ads.  Nestled between Keke Palmer dancing in support of Verizon’s phone plans and the unsettling omnipresence of Liberty Bibe

Betting on people: The future of healthcare marketing, a podcast sponsored by Omnicom Health

Healthcare marketing has evolved dramatically over the past several decades, from TV and traditional advertising to search, social, mobile, data and now AI. Each shift ha

Why medical affairs is the next frontier for pharma brands

MM+M stands for “Medical, Marketing and Media,” representing the primary pillars of our coverage. But maybe there’s room for a fourth pillar, or at least a tweak to the f

Previewing the 2026 MM+M Awards with Jury Chair Jen Clifford of AstraZeneca

The biggest night in medical marketing returns on Thursday. The 2026 MM+M Awards will take place at Cipriani Wall Street on October 1, and honestly, it will probably be

Why does 'authenticity' give us the ick?, a podcast sponsored by Syneos Health Communications

Authenticity has become one of the most overused words in marketing, and audiences are increasingly tuning out brands that rely on generic claims to earn trust. In this e

How Opella is thinking about sustainability in consumer healthcare

Consumers can name the active ingredients in their skincare routines, explain which ones shouldn’t be mixed and define hyaluronic acid. But how well do they understand th

The end of awareness: A new definition of success in the age of AI, a podcast sponsored by Syneos Health Communications

Brand awareness has long served as a measure of marketing success. But as AI increasingly shapes how people discover, understand and evaluate healthcare brands, awareness

Your data called. It wants a better job., a podcast sponsored by OptimizeRx

Pharma marketers have spent years using data to optimize individual campaign performance. But what happens when that data starts making your entire marketing system smart

Spotlighting sickle cell disparities and rebranding Novo Nordisk to ‘Novo’

Sickle cell disease has long been a frustrating medical condition impacting a historically overlooked patient population, but now there is something of a medical miracle

Former NFL star Kyle Long guards his mental health as part of J&J's Generation Fine

The NFL season has kicked off, renewing focus on America’s most popular sport.  While millions of people are eagerly tuning into the action on the gridiron, Johnson & Jo

The most interesting man in medical marketing

September 9, 2025 will go down as one of the most impactful days in the history of medical marketing.  After months of saber rattling, the Trump administration announced

How to establish one of healthcare's best places to work

With the deadline fast approaching to submit for MM+M’s Best Places to Work program, we wanted to bring on a leader with experience fostering the best workplaces in healt

What to expect at 2026 CMI Agility in Philadelphia

Heading into Labor Day weekend, we’ve got a jumbo-packed two-fer episode, with both conversations centering around the number four. First up is an interview with CMI Me

Healthcare marketing beyond the digital tipping point, a podcast presented by Inmar Media

Digital advertising has reached a tipping point in healthcare, but the movement of dollars tells only part of the story. Join Emily Welker as she explores how changing au

The next front door: Connecting insight, communications and healthcare experience, a podcast sponsored by Syneos Health Communications

Healthcare marketers are under increasing pressure to create more connected, personalized experiences across an increasingly complex healthcare ecosystem. Success require

Regeneron’s immersive AV experience reimagines complex science communications

Science is, in a word, complicated. Fortunately, there’s a drugmaker out there utilizing immersive audio and visual elements to break down some pretty heady concepts in

Ellis Verdi on hospital marketing, Hillary's 2000 campaign and tropical fish

Few things in life carry as much vintage prestige as the presence of a real New York adman.  That rarified air is typically reserved for the likes of a bottle of Johnni

MM+M summer intern Lola Offenback's (second) exit interview

Lola Offenback, MM+M’s editorial fellow, is finishing her second summer working with us.  To quote Herman’s Hermits: “Second verse, same as the first.” Lola has once

Hear from the most outspoken cancer patient advocate

Matthew Zachary doesn’t need any help to have his voice heard – but we’re giving him our platform anyway. As one of the most prominent cancer patient advocates in the c