Humans of Martech

242: It's the end of Lifecycle Marketing as we know it and here's what's next, with Anna Gelfand

What's up everyone, today we have the pleasure of sitting down with Anna Gelfand, Director and Head of Lifecycle & Retention Marketing at Miro. (00:00) - Intro (01:14) -

241: Rebuilding how marketing works around AI and avoiding random acts of AI, with author Melissa M. Reeves

What's up everyone, today we have the pleasure of sitting down with Melissa M. Reeve, author of Hyperadaptive: Rewiring to Become an AI-Native Organization and co-founder

240: The Fall of lead scoring and MQLs and the rise of Agent Qualified Leads, with Gary Amaral

What's up everyone, today we have the pleasure of sitting down with Gary Amaral, marketing leader at Docket. (00:00) - Intro (01:15) - In This Episode (04:35) - What Lea

239: Personalization is a creativity problem not a data problem, with Christina Garnett

What's up everyone, today we have the pleasure of sitting down with Christina Garnett, Fractional Chief Customer and Communications Officer at Neuemotion. (00:00) - audi

238: The System to make your prospects the hero before they buy, with Aditya Vempaty

What's up everyone, today we have the pleasure of sitting down with Aditya Vempaty, VP of Marketing at Coram AI. (00:00) - Intro (01:07) - In This Episode (05:05) - Wh

237: Designing the utopian marketing leadership role, with Mary Keough

What's up everyone, today we have the pleasure of sitting down with Mary Keough, Fractional Demand Gen for B2B at DemandLoops. (00:00) - Intro (01:12) - In This Episode

236: What AI replaces in data work and when not to reach for it, with Julie Beynon

What's up everyone, today we have the pleasure of sitting down with Julie Beynon, Head of Analytics at Augment Code. (00:00) - Intro (01:07) - In This Episode (04:13)

235: Why consent banners, tags and privacy policies never match, with Stéphane Hamel

What's up everyone, today we have the pleasure of sitting down with Stéphane Hamel, Founder and Product Architect at MANTIS. (00:00) - Intro (01:07) - In This Episode

234: How to run a marketing ops audit and turn it into a roadmap with Kelsie Dube

What's up everyone, today we have the pleasure of sitting down with Kelsie Dube, Director of Marketing Operations and Automation at Unanet. (00:00) - Intro (01:09) - In

233: 4 Mindsets that modern marketing leaders need for unpredictable markets, with author Kathleen Schaub

What's up everyone, today we have the pleasure of sitting down with Kathleen Schaub, Author, Strategist, and Advisor in Marketing Management and Organizations. We cover:

232: How taste can be codified into systems and is no longer a durable skill, and what's next with Sharon Gai

What's up everyone, today we have the pleasure of sitting down with Sharon Gai, author, keynote speaker, and educator. We'll cover: (00:00) - Intro (01:21) - In This E

231: Why Lattice careers and communication skills are built for the AI era, with Michele Martin from Ticketmaster

What's up everyone, today we have the pleasure of sitting down with Michele Martin, Senior Director of Global Brand and Integrated Marketing at Ticketmaster. Summary: Mo

230: Zero-click marketing broke the measurement layer, so what should ops teams do now, with Amanda Natividad

What's up everyone, today we have the pleasure of sitting down with Amanda Natividad, Chief Evangelist at SparkToro and co-author of Zero Click Marketing. We'll cover:

229: The Privacy lawsuits coming for every marketing team, with Cara Caruso and Dustin Taylor

What's up everyone, today we have the pleasure of sitting down with Cara Caruso, CEO and co-founder of Sentinel Insights, and Dustin Taylor, counsel at Troutman Pepper Lo

228: The Dispatch tower (The Dungeon of martech architecture, part 4)

What’s up folks, welcome to our 4 part series of crawling through the dungeon of martech architecture. You’ve arrived at our final episode, part 4: The Dispatch Tower. W

227: The Correlation masquerade (The Dungeon of martech architecture, part 3)

What’s up folks, welcome to our 4 part series of Crawling through the dungeon of martech architecture. You’ve arrived at Part 3: The Correlation Masquerade. We'll cover:

226: The Eye of context (The Dungeon of martech architecture, part 2)

What’s up folks, welcome to our 4 part series of Crawling through the dungeon of martech architecture. You’ve arrived at Part 2: The Eye of Context. We cover: (00:00) -

225: The Fall of CRM gravity (The Dungeon of martech architecture, part 1)

What’s up folks, welcome to our 4 part series of Crawling THROUGH THE DUNGEON OF MARTECH ARCHITECTURE You’ve arrived at Part1 : The Fall of CRM Gravity  (00:00) - Intro

224: How OpenAI’s GTM leader structures teams and spots standout candidates with Keith Jones

What's up everyone, today we have the pleasure of sitting down with Keith Jones, Head of GTM Systems at OpenAI. Summary: Keith's GTM systems team at OpenAI got split acr

223: How Zapier uses a shared brain to manage AI context and skills with Lindsay Rothlisberger

What's up everyone, today we have the pleasure of sitting down with Lindsay Rothlisberger, Director of GTM Innovation at Zapier. (00:00) - Intro (01:23) - In This Episo