Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships.
Whether you're a sales professional, manager, or leader, you'll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psychology and effective positioning, Bill and Bryan cover everything that actually works in modern B2B sales.
Chart trend
Position in the Marketing chart (US), last 90 days.
#1#36#71JunJulAugSep
#14
all-time peak
582
days in the top 50 since Nov 2024
Latest episodes
Showing 20 · updated from the feed
How to Sell Something the Market Isn't Ready For
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Got something genuinely new to sell — and buyers keep lumping it in with every other "revolutionary" pitch they've heard this month? This one'
Aug 31 20 min
It's Not a Skill Problem, It's an Identity Problem
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Why do good sellers freeze up the second a conversation moves from a director-level buyer to the CFO? It's not a skills gap — it's identity. B
Aug 24 23 min
Stop Blaming Price: Positioning Is Your Problem
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You didn't lose that deal on price. You lost it because your positioning wasn't strong enough to make you the obvious, can't-do-without-y
Aug 10 16 min
Lessons We've Learned From Those We've Lost
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Every person you've worked with has a story you probably never asked about — and sometimes you don't find out until it's too late.
In Pa
Aug 3 17 min
The People Who Taught Us Everything We Know About Sales
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Twenty years in this business means running into a lot of characters. This week Bill and Bryan riff on the people — bosses, clients, gatekeepers, barist
Jul 27 16 min
Self-Scouting: The Mid-Year Sales Review Most Reps Skip
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You're six months into the year. Do you actually know what's working in your sales process — and what you quietly stopped doing back in Februa
Jul 6 16 min
Say This, Not That: Why Precise Language in Sales Closes More Deals
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Imprecise language is quietly sabotaging your sales process — and most sellers don't even notice it happening. This week, Bill and Bryan dig into t
Jun 29 20 min
Patterns of Limitation: Part 2
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Bill and Bryan continue their series on the hidden patterns that quietly cap sales performance. Building on last episode's conversation about "drif
Jun 22 13 min
Patterns That Are Holding You Back
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Bill and Bryan dig into what they call "patterns of limitation" — the ingrained habits and mindsets that quietly cap your sales growth, often disguised
Jun 15 19 min
Why Your Spiritual Foundation Is Your Biggest Sales Asset
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Bill goes somewhere different today — and that's intentional.
In this solo episode, Bill Caskey shares the first six of twelve core sales principl
Jun 8 17 min
7 Lies About Sales Success
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What if the beliefs driving your sales career are built on a foundation of lies?
In this solo episode, Bill Caskey breaks down seven deeply normalized
Jun 1 15 min
How to Become the Obvious Choice (Part 2)
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Bill Caskey and Bryan Neale continue their series on how to become the Obvious Choice for your prospects and customers — not by closing harder, but by s
May 26 19 min
Becoming the Obvious Choice (Part 1)
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How do you become the vendor your customers never even think to replace? In Part 1 of this short series, Bill and Bryan break down what it actually take
May 19 21 min
The Fear Factor in Sales
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Fear shows up at every stage of a sales career — first calls, big promotions, major presentations, and yes, posting on LinkedIn.
In this episode, Bill
May 11 21 min
The Simple Shift That Changes Every Sales Conversation
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Are you walking into sales calls without getting clear on the actual problem you're solving?
In this episode, Bill and Bryan dig into one of the
May 4 19 min
Why Your Calendar Is Killing Your Pipeline
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What's the #1 problem facing salespeople and customer acquisition professionals right now? Bill and Bryan each share their answer — and while they
Apr 27 19 min
Stop Being Selfish: The Sales Habit That Pays Off Later
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Bill and Bryan are back from spring break with a powerful lesson about the long game in sales.
Inspired by a 35-year-old charity event that grew into
Apr 20 15 min
Why Prospects Stop Trusting You (And How to Fix It)
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Trust is the missing ingredient in most failed deals — and the old methods of building it (the hearty handshake, the enthusiastic follow-up email) no lo
Apr 9 5 min
The Identity Shift: From Labor to Leverage
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In this solo episode, Bill Caskey continues his series on the Sales Identity Crisis — specifically, the shift from being a laborer to becoming a leverag
Apr 2 4 min
Stop Hiding. Create Space to Be Excellent.
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Most salespeople wait for opportunity to come to them. Bill and Bryan flip that script.
In this episode, they explore what it means to create a "space
Mar 30 13 min
Chart positions
Where The Advanced Selling Podcast ranks today in each Apple Podcasts chart (US, Sep 6, 2026).
A curated, balanced selection of Apple Podcasts reviews.
Bill Caskey and Bryan Neale consistently provide insightful discussions on modern sales challenges. Their blend of humor and expertise makes complex topics accessible and actionable. Highly recommend for continuous sales growth.-Andrew Barbuto, Author of Top Sales Producer
Andrew Barbuto · Feb 2025
These are two guys you know and can sit in a bar, drink beer, and talk (sales) shop with.
They choose topics that are simple and relevant and are not tied to how great they think they are or books they’ve written.
Tony G1968 · May 2023
I recently listened to the episode with Mark Hunter and he had some great insights into growing your sales systems and to maximize function efficiencies. ‘Stay focused, stay consistent’ is a really great mantra and as a small business owner, forecasting revenue and developing our sales pitches and systems is top of mind in order to expand my business and be as efficient as possible. This episode gave me ideas on how to implement some of the best practices mentioned. Bill and Bryan did a great job personalizing Mark’s experiences and expertise as a leader to be applicable for your listeners - a true testament to their hosting.
Alex425xyz · Nov 2021
I’ve been on and off listening to this podcast for years. Still one of the best for every stage of your career. Starting out, I learned several habits, tips, and tricks to help. Now, as I revisit the podcast, I’m reminded of the fundamentals and simple things that we tend to forget. Thanks for remaining consistent!
Thomas Sayle · Oct 2018
75% side conversation. 25% content. If we stripped out the side conversation, this might be a meaningful podcast. I’m just not willing to sit through the meaningless stuff to get to the content.
Ninja Master69 · Dec 2019
I enjoy the topics as a refresher or perhaps even a new perspective on age old sales tactics, but they spend 6+ minutes every episode of rambling/giggling about a "hilarious" event that happened to them that week. Followed by loads of commercials. Being in sales myself, I listen while I drive. I found myself having to fast forward for 7 minutes to get to the topic, which only lasts 7 minutes.
Please....just get to the point!!!
LindsMart · Jul 2017
We strive to present a balanced view by showing a diverse range of reviews from Apple Podcasts.
Here you find the Apple Podcasts chart positions of The Advanced Selling Podcast, its latest episodes to listen to directly, and reviews from listeners. Rankings are updated daily for the United States.
