Social Media for B2B Growth: LinkedIn Strategy for B2B Marketing

LinkedIn, YouTube & AI Search: How B2B Brands Build Pipeline 2026

How can LinkedIn, YouTube and AI search work together to build a B2B pipeline? Michelle J Raymond joins Sam Dunning, founder of Breaking B2B, to explore his “deadly trio”

LinkedIn Company Pages: Why Jay Schwedelson Is All In

Is your LinkedIn Company Page building trust or making potential buyers question your business? Jay Schwedelson joins LinkedIn Company Pages expert Michelle J Raymond to

Should Your Brand Have One LinkedIn Company Page or Multiple Pages in 2027?

Should your business have one LinkedIn Company Page or multiple Pages in 2027? More Pages can mean more complexity, diluted audiences and significantly more work for B2B

LinkedIn Company Page Strategy 2027: What Needs to Change?

Is your LinkedIn Company Page strategy ready for 2027? LinkedIn has changed, buyer behaviour is shifting, and simply repeating what worked in 2026 won't be enough. Key m

LinkedIn Employee Advocacy: What Most Companies Get Wrong

Corporate social media is much more than publishing posts, and employee advocacy is much more than giving employees content to share. The systems, governance, enablement

The 3 Conversations Your LinkedIn Strategy Is Missing

Most B2B LinkedIn strategies are built entirely inside the marketing team. Goals, content plan, execution, reporting — all one department. It works, until you realise the

Manychat Broke Their LinkedIn Company Page on Purpose — And It Worked

Most LinkedIn Company Pages feel like an empty office lobby — beautifully vacuumed, nobody there. Manychat decided to break theirs. In public. On purpose. Ashley Sava, C

The Reality of Launching LinkedIn Employee Advocacy (Jen Roth - JLL)

Employee advocacy looks simple from the outside. Building it inside a global organisation is another story. Jen Roth, Senior Manager of Global Social Media at JLL, joins

Is Your LinkedIn Company Page Set Up for B2B Buyers?

Most LinkedIn Company Pages are built to describe the business. The best ones help buyers decide whether they want to do business with you. In this episode of Social Med

Why Posting More Won't Fix Your LinkedIn Company Page

Is your LinkedIn Company Page helping your business grow, or are you just posting and hoping for the best? Many B2B marketers are losing confidence in their LinkedIn Com

The LinkedIn Newsletter Gold Rush Is Going to Backfire (Here's How to Get It Right)

LinkedIn newsletters are having another gold rush, driven by the hype around AI citations. But starting one without a clear strategy can damage your B2B brand more than i

10 NEW LinkedIn Features Ranked Honestly (2026)

LinkedIn has rolled out a bunch of new features in 2026, but which ones are actually worth paying attention to? In this episode, LinkedIn B2B expert Michelle J Raymond r

How Global B2B Brands Balance Company Pages, Paid, Organic and Employee Advocacy

How do global B2B brands balance LinkedIn Company Pages, paid social, organic content and employee advocacy? In this episode of Social Media for B2B Growth, Michelle J Ra

Why Employee Advocacy Fails on LinkedIn (And What to Do Instead)

Employee advocacy is more than asking your team to share company posts on LinkedIn. For B2B organisations, the real opportunity is using employee advocacy, LinkedIn Comp

Why Your B2B Marketing Isn’t Building Buyer Trust (Insights from The B2B Institute)

Why is your B2B marketing reaching buyers but still not building enough trust to move them forward? In this episode, Michelle J Raymond speaks with Vita Molis from The B

500K LinkedIn Followers: What Actually Grew This Company Page

LinkedIn Company Pages are supposedly dead. So how did AtkinsRéalis grow more than 500,000 followers in under two years? Michelle J Raymond sits down with Holly Kerr (Gl

Stop Using AI for B2B Marketing on LinkedIn Until You Fix This First

What actually matters in B2B marketing right now? After attending Social Media Marketing World and AI Business World 2026, Michelle J Raymond shares the biggest lessons

LinkedIn's Algorithm Didn't Kill Company Pages. Marketers Did...

Another article is doing the rounds saying LinkedIn's algorithm killed Company Pages. It didn’t. Marketers did. In this episode, Michelle J Raymond breaks down why Link

Your LinkedIn Profile Matters More Than Your Posts (2026 Update)

Most B2B marketers focus on what to post on LinkedIn. But in 2026, your LinkedIn profile matters more than your posts. With changes to the LinkedIn feed, AI visibility,

LinkedIn Content Strategy: Why B2B Teams Need to Create Less

Most B2B marketing content doesn’t fail because it’s bad. It fails because no one ever sees or uses it. In this episode, Michelle J Raymond is joined by Lee Densmer to br