Happy Subscribers

Meet 19-Year-Old Allea (Featuring an Interview by My College Friend Georgia)

Back when I was 19, I was a resident assistant at the University of Nebraska-Lincoln, and that's when I met Georgia Gleason. We were RAs together, living across the court

Use AI as the Faster Brain While You Stay the Superior Brain with Prerna Malik of Profitably Yours

Lately, I've been getting a little chatty with my coach at the gym. After telling him about all the things I was building with AI (dashboards, tracking metrics, etc.), an

Get Your Emails in the Primary Inbox with Alyssa Dulin of Kit

Episode Summary: Due next week:     ☐ Review Kit's Strategy Audit of our Duett Kit account That was the task sitting in my Asana. I opened it thinking, wait… what i

100 Episodes In: What Gave Me My Biggest Year Yet

Episode Summary: It was September, three or four weeks into working with a remote-team consultant alongside my whole team to improve how we operate. And here I was, cry

4 Ways to Turn Holiday Traffic into Email Subscribers (+ My Free Q4 Traffic Guide)

Episode Summary: It's here. It's Q4 — the season my clients (and you, dear listener) have been working toward all year long. Or at least most of you. For most of my c

Inside Kristin Lawton's Signature Cocktail Welcome Sequence

Episode Summary: The day I found out I was an Enneagram 6, I cried for three days. I sat with it and went, "oh, so I keep people close because I'm afraid of being alo

Sam Vander Wielen Needed Her Email to Work Without Her, So She Kept It Simple

Episode Summary: I built my business around a line: here's what people can expect from me, here's what I expect of myself. I drew it early, and on purpose, because I st

We're Nothing Without Our List: What Kept Healthy Foodie Girl Afloat When 60% of Their Google Traffic Disappeared with Shawna & Ella Clark

Episode Summary: Friendships are my number one hobby. I'm always on the phone with someone — a friend who called, or a friend I've phoned between errands just to stay i

From 1% to 4%: How Carissa Erzen Rebuilt Her Email Foundation and Finally Knows Her Audience

Episode Summary: The one time I've been to Germany, I went to Berlin and Dresden, and then out to western Germany to see family. Their cemeteries over there are gorgeou

Her Welcome Sequence Solves a Real Problem (and Gets an 18% Click Rate) with Sara Ecklin

Episode Summary: What if the goal of your email marketing wasn't more subscribers, but the right ones — the ones who stay engaged? Your lead magnet is what attracts the

The Most Insanely Valuable Content Wins with Chenell Basilio

Episode Summary: I've sent a weekly email since October 2019 — which is no small feat when you're starting a business, living through a pandemic, and riding all the emo

Three Weeks In Europe: What I Learned When My Team Didn't Need Me

Episode Summary: Nobody asked me for a travel recap. I'm giving you one anyway. 😉 I spent three weeks in July in Italy, France, and Spain — my first real vacation sin

One year later: Adam Sobel goes all-in on email personalization

Episode Summary: Last summer, Adam Sobel came on Happy Subscribers with one of the most advanced email setups I'd ever seen from a food blogger. Then we had an imprompt

90 Happy Subscribers Episodes in One with Erin Fajen

Episode Summary: "To be known is to be loved." Erin Fajen knows me very, very well now — because she has listened to 89 Happy Subscribers episodes and taken notes on ev

The Substack Strategy That Grew Her Podcast 999% with Chef Carla Contreras

Episode Summary: Carla has been on Substack since 2021 — long before it became the platform everyone is suddenly asking about. She's been to Substack HQ. She teaches "B

Turns Out, I Was a Terrible Listener

Episode Summary: In my early twenties, my boss pulled me aside to tell me I wasn't a good listener. Explicitly. I cried about it for three days — not because the feedba

The Story Is the Strategy: In Email and On Stage with Mike Pacchione

Episode Summary: I am, at my core, a practical person. I love a framework, a checklist, a process — something simple to implement. But the idea of including stories has

5 New Kit Features from Craft + Commerce 2026 with Jess Freeman

Episode Summary: I got home from Craft + Commerce late Saturday night, and by the time Jess and I sat down to record this on Monday afternoon, I had already taken two n

Allea's European Adventure: What I'm Doing to Prepare

Episode Summary: I'm going to Europe for three weeks this July — Rome, Florence, Cinque Terre, Nice, Marseille, and Barcelona — and I have a lot of feelings about it.

How to Try Again (And Build an Audience That Actually Sticks) with Steve Kamb

Episode Summary: What if building a loyal audience isn't about sending more emails… or optimizing click rates… or trying the latest marketing tactic? In this epis