Happy Subscribers

4 Ways to Turn Holiday Traffic into Email Subscribers (+ My Free Q4 Traffic Guide)

Episode Summary: It's here. It's Q4 — the season my clients (and you, dear listener) have been working toward all year long. Or at least most of you. For most of my c

Inside Kristin Lawton's Signature Cocktail Welcome Sequence

Episode Summary: The day I found out I was an Enneagram 6, I cried for three days. I sat with it and went, "oh, so I keep people close because I'm afraid of being alo

Sam Vander Wielen Needed Her Email to Work Without Her, So She Kept It Simple

Episode Summary: I built my business around a line: here's what people can expect from me, here's what I expect of myself. I drew it early, and on purpose, because I st

We're Nothing Without Our List: What Kept Healthy Foodie Girl Afloat When 60% of Their Google Traffic Disappeared with Shawna & Ella Clark

Episode Summary: Friendships are my number one hobby. I'm always on the phone with someone — a friend who called, or a friend I've phoned between errands just to stay i

From 1% to 4%: How Carissa Erzen Rebuilt Her Email Foundation and Finally Knows Her Audience

Episode Summary: The one time I've been to Germany, I went to Berlin and Dresden, and then out to western Germany to see family. Their cemeteries over there are gorgeou

Her Welcome Sequence Solves a Real Problem (and Gets an 18% Click Rate) with Sara Ecklin

Episode Summary: What if the goal of your email marketing wasn't more subscribers, but the right ones — the ones who stay engaged? Your lead magnet is what attracts the

The Most Insanely Valuable Content Wins with Chenell Basilio

Episode Summary: I've sent a weekly email since October 2019 — which is no small feat when you're starting a business, living through a pandemic, and riding all the emo

Three Weeks In Europe: What I Learned When My Team Didn't Need Me

Episode Summary: Nobody asked me for a travel recap. I'm giving you one anyway. 😉 I spent three weeks in July in Italy, France, and Spain — my first real vacation sin

One year later: Adam Sobel goes all-in on email personalization

Episode Summary: Last summer, Adam Sobel came on Happy Subscribers with one of the most advanced email setups I'd ever seen from a food blogger. Then we had an imprompt

90 Happy Subscribers Episodes in One with Erin Fajen

Episode Summary: "To be known is to be loved." Erin Fajen knows me very, very well now — because she has listened to 89 Happy Subscribers episodes and taken notes on ev

The Substack Strategy That Grew Her Podcast 999% with Chef Carla Contreras

Episode Summary: Carla has been on Substack since 2021 — long before it became the platform everyone is suddenly asking about. She's been to Substack HQ. She teaches "B

Turns Out, I Was a Terrible Listener

Episode Summary: In my early twenties, my boss pulled me aside to tell me I wasn't a good listener. Explicitly. I cried about it for three days — not because the feedba

The Story Is the Strategy: In Email and On Stage with Mike Pacchione

Episode Summary: I am, at my core, a practical person. I love a framework, a checklist, a process — something simple to implement. But the idea of including stories has

5 New Kit Features from Craft + Commerce 2026 with Jess Freeman

Episode Summary: I got home from Craft + Commerce late Saturday night, and by the time Jess and I sat down to record this on Monday afternoon, I had already taken two n

Allea's European Adventure: What I'm Doing to Prepare

Episode Summary: I'm going to Europe for three weeks this July — Rome, Florence, Cinque Terre, Nice, Marseille, and Barcelona — and I have a lot of feelings about it.

How to Try Again (And Build an Audience That Actually Sticks) with Steve Kamb

Episode Summary: What if building a loyal audience isn't about sending more emails… or optimizing click rates… or trying the latest marketing tactic? In this epis

The More Niche, the Better: How Content Creators Can Add Sponsorships to Their Revenue

Episode Summary: I'll be honest with you — this conversation was a long time coming. A year ago at a conference, my friend Justin Moore shared more of his thoughts on s

Your Niche Is Not Your Brand — What's Actually Missing with Katie Trant

Episode Summary: I did not expect to spend this episode nerding out about Taylor Swift as a brand strategist — but here we are. And honestly? It's the best possible way

Why Influencers Need Email (So You Can Stop Leaving Money on the Table)

Episode Summary: You're already on Instagram, TikTok, Amazon storefronts — maybe more. You're posting constantly, showing up everywhere, and working haaaarrd. But if em

Coffee, Correspondence, and the Morning Habit Behind RecipeTeacher's Most Loyal Audience

Episode Summary: Five years is a long time to work with someone, and what I love most about my relationship with Jason Norris is how much he trusts me to do what I do —