This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

The MapQuest Comeback Nobody Saw Coming (548)

This week, Joe and Robert look at Big Tech power, unexpected brand comebacks and the growing tension between AI efficiency and human trust. Meta agreed to an enormous t

Could the Creator Economy Save College? (547)

AI is already changing what students believe they should study, but maybe we're asking the wrong question. Joe and Robert discuss whether college should be less about cho

Meta and the End of Engagement (546)

As Meta faces a massive lawsuit over allegedly addictive design, the guys discuss what implications there are for the future of Meta and for marketers and consumers. Th

Anthropic and The AI Scarlet Letter (545)

Anthropic plans to watermark Claude-generated text, but what does that really prove? Joe and Robert discuss whether an AI mark could become a scarlet letter, even when AI

The Great AI Slop Cleanup (544)

LinkedIn says it is declaring war on AI slop, even though the platform helped create the conditions that made endless generic content possible. Joe and Robert discuss Lin

Doing the Job Is No Longer Enough (543)

This week, the boys explore the rapidly changing relationship between companies, creators and employees. First, Eventual, a new media company built around prediction ma

Jimothy Escaped. So Did OpenAI. (542)

Jimothy the raccoon escaped, and apparently OpenAI's models did too. Joe and Robert begin with OpenAI's cybersecurity testing disaster, where its models escaped contain

OpenAI Eyes Apple Revenues (541)

Joe and Robert unpack IBM's rough AI reality, where enterprise spending may be shifting toward infrastructure and away from traditional software. They revisit Meta's sh

The AI Trust Economy Is Here. Nobody Is Ready. (540)

Sign up for Robert Rose's exclusive July event here. https://www.seventhbear.com/bearing-table-july/ This week, Joe and Robert dig into what happens when marketing, pub

Is Tomorrow's Marketing for Humans or Bots (539)?

This week on This Old Marketing, Joe and Robert dig into a very strange new reality for marketers: the next audience may not be human. First, Anthropic's Fable and Myth

Google Wants the Tools. Meta Wants Your Face. Walmart Wants the Ads. (538)

In this episode, the boys cut in with two breaking stories. First, Walmart buys Vibe.co, a connected TV advertising platform, in a move that could make Walmart's alread

Anthropic: Theater or AI Rented Land? + Fox's Big Distribution Play (537)

This week, Joe and Robert lead with Anthropic's safety warning and what it means for marketers building AI-driven systems. Joe sees a real challenge ahead: how can market

AI Is Coming for the Payroll Line (536)

We lead with the possible IPOs from OpenAI, Anthropic and SpaceX, and the much bigger question behind them: where is all that money supposed to come from? The capital m

The Media Reckoning Is Here (535)

This week, Joe and Robert dig into the media reckoning hitting some of the biggest names in digital publishing. Vice, BuzzFeed, Vox, and others once represented the futur

Meta Creates Toll Road, LinkedIn Fakes Getting Rid of AI Slop (534)

This week, the boys open with Meta's new subscription plans for Facebook, Instagram, WhatsApp and Meta AI. The features are mostly small upgrades, but the bigger story is

The Click Is Dead (533)

This week, Joe and Robert start with Google's massive AI search shift and the uncomfortable reality for marketers, publishers and creators: the click may no longer be the

OpenAI: Are New Moves Desperation or Innovation? (532)

This week on This Old Marketing, Joe and Robert break down OpenAI's latest move: launching a full-blown AI consultancy for enterprise companies. The big question: is th

Is ChatGPT Turning Into Yahoo! or Netscape? (531)

In this episode of This Old Marketing, Joe and Robert dig into OpenAI's very rough week. From missed targets and questions about future contract payments to legal proceed

Are Brands Missing the Employee Creator Opportunity? (530)

This week, Joe and Robert break down a Wall Street Journal article about big brands putting more money into individual creators. While micro-influencers continue to be

Why We Finally Got Serious About Our Health - Special Episode (529)

In this special episode of This Old Marketing, Joe and Robert step away from marketing and talk about something more personal: the health changes they've made, why they m