Bank Marketing Show

Ep 119 - Where Marketing Meets Main Street – Making Your Digital Experience as Good as Your Lobby

Every community banker says some version of the same thing: "If we could just get them into the lobby, we'd win them over." And they're right — the in-person experience i

Ep 118 - Your Website Is a Brochure (And That's the Problem)

We've looked at and designed hundreds of bank websites over the years, and 9 out of 10 – maybe even 9.9 out of 10 - lead with products. "Here are our accounts." "We're a

Ep 117 - Beyond The Hashtag

Scroll through any community bank's social feed. You'll find rate posts, holiday closures, "we're hiring," and the occasional stock photo with a tagline. But one thing yo

Ep 116 - Marketing and Lending

At most community banks, marketing puts out ads and tries to pull people in the door. Lending makes calls, shakes hands at Chamber meetings, and occasionally asks marketi

Ep 115 - DIY AEO

Last episode, we told you to go ask AI about your bank. If you did, you probably didn't  love what you found. We gave you some actionable next steps, but we go much furt

Ep 114 - Can AI Find Your Bank

Go ask ChatGPT or Claude who the best bank in your town is. Or ask Google AI where to get a small business loan in your county. See what comes back. If your bank isn't in

Ep 113 - Finding The Whitespace

Every community bank knows they need to differentiate. But how? Most banks skip the hard part — figuring out what the market actually looks like from the customer's persp

112 - Peter Ort - Marketing and Culture

You can't fake culture. You can put posters in the break room and bring in an ice cream  truck on Fridays, but your employees and your customers will know the difference

Ep 111 - AI Insights #2 - Where It Is Going

AI isn't going to replace your entire marketing team tomorrow. But it is going to change what you do, and how fast you're expected to do it.  It's already reducing market

Ep 110 - AI Insights #1 - What You Should Be Doing Today

AI can write your tagline in 5 seconds.  Should it? Not in 5 seconds, because you'll sound like every other bank. AI gives you the average of the internet, and the aver

Ep 109 - Go Niche or Go Home How Community Banks Win by Serving the Overlooked

Every bank has checking accounts and loans. Every bank says they care about relationships. So when your marketing sounds like every other bank's marketing, why would anyo

Ep 108 - What Actually Works for a New Location

Opening a new branch is a huge investment — a new build can run into the millions. Most banks do the demographic research, study the traffic patterns, and pick the right

Ep 107 - Bold with a Purpose - with Rich Jones of BankIn Minnesota

Every bank says they want to stand out. But most don't go beyond tweaking a logo, or updating colors, and continue to rely on the number of years in business to build tru

Ep 106 - The We-Tried-That Problem

The "We Tried That" Problem Real quotes: "We tried Google Ads and they didn't work." "We did SEO for a couple months and nothing happened." "Direct mail was way t

Ep 105 - Amber Murphy - The Case for Industry Specialization in Bank Marketing

Every community bank has checking accounts and loans. So the age-old question is, how do you stand out? First Financial Bank figured it out: they went deep in one niche,

Ep 104 - Candie Simmons - Passion, Purpose & Communication in Community Banking

Chris and Dan sit down with Candie Simmons, founder of CL Simmons Consulting, to talk about the people problems that slow banks down: communication breakdowns, the gap be

Ep 103 - Building the Next Generation of Community Banks with Rebeca Romero Rainey - CEO of ICBA

When it comes to advocating for the future of community banking, few voices carry more weight than Rebeca Romero Rainey. This week we had the privilege of sitting down wi

Ep 102 - IT for Today's Community Banks - Scott Stevens

Cybersecurity, AI, and IT modernization aren't just "IT problems" anymore — they directly impact how banks market, grow, and protect their brands. In this episode of Th

Ep 101 - Emily Schwartz - From Content to Education: Building Trust Through Financial Wellness

Community Banks produce a lot of "educational" content, but a lot of it is thinly disguised sales material, or sounds the same as 1,000 other "how to buy your first home"

Ep 100 - 100th - Chris & Dan in the Hot Seat

100 episodes. Four seasons. Many dozens of conversations with bank leaders and innovators – and we're just getting started! In this milestone episode, Chris and Dan loo