From the Yellow Chair

Latest episodes

Showing 20 · updated from the feed

Stop Networking, Start Building Relationships

Send us Fan Mail A big network does not automatically create great referrals. If networking has become a cycle of collecting business cards, adding LinkedIn connections

Sep 15
16 min

The Power of Local: How Community Involvement Grows Your Brand

Send us Fan Mail Your community should know who you are before they ever need to call. For many home service companies, brand visibility still revolves around advertisi

Sep 8
11 min

Your Reputation Is Bigger Than Your Reviews

Send us Fan Mail Your Google rating is only one piece of your reputation. Before a homeowner ever searches your company, they may have already heard about you from a ne

Sep 1
19 min

The Homeowner's Cheat Sheet: What Customers Really Look For Before They Call

Send us Fan Mail Before They Call: What Homeowners Look for on Contractor Social Media A homeowner sees your truck, hears your name, or finds you on Google. Then they

Aug 25
17 min

The Power of Brand Colors

Send us Fan Mail How much money are you spending trying to make an unmemorable brand memorable? If your truck could belong to five other HVAC companies, your social con

Aug 18
26 min

The AI Advantage Contractors Can't Ignore

Send us Fan Mail You may not need more leads. You may need to stop losing the ones you already have. Want help identifying where your marketing is producing demand but

Aug 11
27 min

Stop Copying Your Competitor's Homework

Send us Fan Mail Does your company look and sound like every other contractor in your market? That sameness is not harmless. When customers cannot tell companies apart,

Aug 4
11 min

Your Community Is Your Greatest Marketing Asset

Send us Fan Mail Private equity may be able to outspend your company, but it cannot manufacture genuine local trust. Book a marketing strategy call with Lemon Seed: htt

Jul 28
23 min

ROAS: What Every Contractor Needs to Know

Send us Fan Mail Your ROAS number can look incredible and still be the reason you’re stuck. We sit down with Bree from Free Agency to get brutally clear on what return o

Jul 21
30 min

Is Your Brand Ready for AI?

Send us Fan Mail Homeowners are starting to skip the search results and go straight to AI for an answer, and that changes everything for local contractors. When someone

Jul 14
18 min

You Have a Plan. But Do You Have a Strategy?

Send us Fan Mail A lot of contractors are out here doing marketing — posting, running ads, sending emails — and still wondering why it's not working. The answer usu

Jul 7
13 min

Building a Legacy of Purpose

Send us Fan Mail Building a Legacy of Purpose | Featuring Trapper Seales What does it mean to build a life that creates lasting impact? In this episode, we sit down wi

Jun 30
41 min

He Said, She Said: Is It the Tactic or the Team Behind Top Investors' Success?

Send us Fan Mail He Said, She Said: Is It the Tactic or the Team? When a marketing strategy underperforms, what's really to blame? The tactic itself, or the team r

Jun 23
12 min

Why Maintenance Clubs Fail: CRM Mistakes Costing Contractors Revenue

Send us Fan Mail In this episode of From the Yellow Chair, Crystal sits down with Gary Woodruff of Boxed for the Trades to discuss why so many maintenance programs fail

Jun 16
56 min

Why Slow Lead Response Is Killing Your Sales

Send us Fan Mail In this episode of From the Yellow Chair, Crystal sits down with Nick Miller of VIIRL Marketing to discuss why slow lead response is costing home servic

Jun 9
20 min

Your Phones are Costing You Customers

Send us Fan Mail If your phones aren't converting, your marketing spend is going to waste — and you might not even know it. In this episode, we sit down with Michel

Jun 2
27 min

Why Contractors Don’t Need More Leads — They Need Better Conversions

Send us Fan Mail Your marketing is generating leads — but are your techs and salespeople closing them? If not, you're basically lighting your marketing budget on fi

May 26
35 min

Why "Maintenance Plan" Is Killing Your Signups (And What to Call It Instead)

Send us Fan Mail Why "Maintenance Plan" Is Killing Your Signups (And What to Call It Instead) Are you losing recurring revenue without even knowing it? The problem might

May 19
26 min

How to Build Team Buy-In for Your Maintenance Club Program

Send us Fan Mail Culture is the make-or-break factor for maintenance programs, and if your team isn’t excited to offer your membership, the offer won’t move no matter ho

May 12
14 min

The Power of Maintenance Clubs: Turning One-Time Customers into Lifelong Clients

Send us Fan Mail Your maintenance club might be the most valuable asset in your home service business and you’re probably underusing it. We’re talking about how to turn

May 5
44 min

Chart trend

Position in the Marketing chart (US), last 90 days.

#1#93#185JulAugSep

all-time peak

days in the top 10 since Jul 2025

Chart positions

Where From the Yellow Chair ranks today in each Apple Podcasts chart (US, Sep 18, 2026).

#134 NEW Marketing US

What listeners say

A curated, balanced selection of Apple Podcasts reviews.

From day one of “From the Yellow Chair,” I dove in with much enthusiasm even though I am not in the business of home service. I learned many years ago that Crystal’s passion for people and small businesses was one that made her approach to marketing one that could transcend age, genre, and class. She has a way to talk with you and not at you when explaining marketing that could easily be overwhelming. She asks the questions and shares the tools that can continue you on your personal journey through advancing your company. She realizes there is no one shoe fits all approach on all things and a “failure” is just a notch toward progress. With Crystal’s Southern gal charm and knowledge you can get a big time marketing plan rooted in a hometown package. Pairing her and Emily together helps me see the down home roots and the straight forward approach to growing my company through actions and branding. Emily has helped me realize just how important consistent branding and telling my story to my customer is. Highly recommend this podcast to the home service peeps and small businesses too!

bchavard · Jun 2024

Such a fun podcast. I love hearing what drives the designers, wonderful to hear how much passion goes into your work. Easy to listen to and funny. Keep up the great work Lemon Seeds 💛

LP-TX · Oct 2023

As a native Texan and marketer, this is absolutely become one of my favorite podcasts. You can really feel the energy and years of experience emanating from every single episode. Although a lot of the Contant is catered towards HVAC, shop owners and managers, marketers in the space can always find good snippets of ideas to utilize.

SwoopHoops · Apr 2023

Wow I am loving this podcast! Emily and Crystal break down the elements of marketing and the various ways to expand a business no matter the size! They make it approachable and they are fun to listen and learn from. Keep up the great work!

Bekah.grace · Jan 2022

We strive to present a balanced view by showing a diverse range of reviews from Apple Podcasts.