The Other 99%: A Podcast for Small Business Owners and Direct Sellers

E145: Who’s Running Your Business: You or the Next Flash Sale?

Your company announces another flash sale, and suddenly you feel like you need to drop everything, create a graphic, send an email and tell every customer. Sound familiar

E144: The Stress-Free Holiday Prep Your Business Needs

Ready, set, ho ho ho! 🎄 What are you doing now that your December self will thank you for? This week, Lisa Duck and Susan Larimer are chatting about getting your busines

E143: It’s All About the Yaps! 🎥 Talking-to-Camera Reels, Hooks & Getting Started

We’ve been yapping together on this podcast for years. Talking to our phones by ourselves? That’s a different story. 😂 This week, Lisa and Susan share about their first

E142: What They Say! 😂 Canadian vs. American Words

We’re taking a break from business talk and putting a little giggle into your day! 😂 Lisa is Canadian. Susan is American. And apparently, speaking the same language does

E141: Your Friends Don’t Owe You a Purchase

What happens when a friend becomes a customer, or a customer becomes a friend? The line between friendship and business can get awkward quickly, especially when every co

E140: Why Customers Choose You Over Amazon

Your customers can find products almost anywhere, so why should they choose to shop with you? Spoiler alert: it isn’t because you post every company special or share the

E139: The 10 Customers You’re Probably Ignoring

Business owners are constantly encouraged to find the next new customer, but what about the customers already connected to the business? In this episode, Lisa and Susan

E138: Email Marketing Part 6/6: Email Marketing Can Be Your Best Sales System

We're wrapping up our email marketing series with the big question: when does your email list actually become a sales system? Lisa Duck and Susan Larimer walk through the

E137: Email Marketing Part 5/6: What Should I Email My List Every Week?

In part five of our email marketing series, Lisa Duck and Susan Larimer are answering the question we hear the most: what do I actually send my list every week? We share

E136: Email Marketing Part 4/6: Why an Email Welcome Sequence Matters!

In part four of our email marketing series, Lisa Duck and Susan Larimer are talking about the welcome sequence — why it's one of the most important (and most skipped) pie

E135: Email Marketing Part 3/6: 4 Rules Every Welcome Sequence Needs (Most People Break Rule #1)

In part three of our email marketing mini-series, Lisa Duck and Susan Larimer are talking welcome sequences — the emails that make (or break) that first impression with a

E134: Email Marketing Part 2/6: Your Lead Magnet Is Working... Now What?

You got someone to grab your lead magnet — but what happens next? In this episode, Lisa Duck and Susan Larimer talk about what to actually do once someone joins your list

E133: Email Marketing Part 1/6: Nobody Wants to Join Your Newsletter (And Here's What to Do Instead)

Nobody wakes up hoping to join another newsletter — so why does "join my list" keep showing up as the CTA? In this episode, Susan Larimer and I kick off a brand new mini-

E132: Email Marketing for Direct Sellers and Small Business Owners: 5 Things You're Missing

Your company sends emails. Your upline sends emails. So why do you need your own email marketing? In this episode, Lisa and Susan get into five of the top ten things you

E131: Our YouTube Game Plan: Strategies That Actually Work

In this episode of the Other 99% four direct sellers sit down for an honest conversation about building a YouTube channel in real life — not the highlight reel version.

E130: Your Intentional Life Part 5/5: Thriving by Doing Less

On this weeks episode of the Other 99% we are at part 5 of our mini series on Susan's brand-new workbook. Join Lisa and Susan as they dig into what it really means to liv

E129: Your Intentional Life Part 4/5: Why Saying No Feels So Hard

This week on the Other 99% Podcast Lisa and Susan talk about why Saying "no" isn't a skills problem — it's a mindset problem. Dive in as they unpack why direct sellers st

E128: Your Intentional Life Part 3/5: Before You Say Yes, Ask Yourself This

Have you ever agreed to something and immediately regretted it?In Part 3 of the Your Intentional Life series, Lisa and Susan discuss why we often say yes out of guilt, ob

E127: Your Intentional Life Part 2/5: What Are You Actually Building?

In this episode of The Other 99%, Lisa and Susan dive into part two of their five-part series on Susan's new workbook. This week's focus is on the big three: your why, yo

E126: Your Intentional Life Part 1/5: You're Busy... But Is It Working?

In part one of our five-part workbook series, Lisa Duck and Susan Larimer are talking about something most of us don't want to admit — we're terrible at saying no, and it