Business of Craft

Using Your Analytics to Set SMART Goals

Let's jump into today's topic: using your analytics to set your future SMART goals. In 2023, we surveyed over 900 retail business owners in the craft space. One of the

Business of Craft: The Power of Spaces in Marketing

Whether your shop is physical, virtual, or a blend of both, this episode is your blueprint to transforming that space into a community-building, customer-magnetizing powe

Business of Craft 2025 Influencers, Content Creators & Community Leaders

Today we're diving into a topic that has completely reshaped modern marketing—influencer and content creator partnerships. For this season, we're excerpting chapters fr

Business of Craft 2025 Scale Your Brand with Advertising

Today we're exploring how to scale your brand using digital advertising—yes, the kind that doesn't have to feel like throwing spaghetti at the wall. So whether you're b

Business of Craft 2025 Building Community with Social Media

Today we're jumping into the topic of utilizing social media to build your community. Today's content is a snippet from our book Marketing magic for savvy craft busines

Business of Craft 2025 Mastering Newsletters

Welcome to Business of Craft, a show designed to help entrepreneurs with fabric or fiber businesses become more successful.  This is our 8th season of BOC and today we

Blogs: The Foundation for Your Online Presence

Welcome to Season 8, Episode 9 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses

Business of Craft 2025 SEO Spellbook: Enchanting the Algorithms

Welcome to Season 8, Episode 7 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses

Generosity Marketing

Welcome to another episode of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, th

Be SMART about Our Smart Goals

Welcome to Season 8, Episode 6 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses

Crafting your Crafty Brand Narrative

Welcome to Season 8, Episode 4 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses

Avatars: Who is your craft customer?

Welcome to Season 8, Episode 4 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses

Differentiating Your Craft Business: Know Like Trust Loop

Hi friends, it's Leanne, and I'm back with another episode of Business of Craft. Today, we're opening up the next chapter in our marketing spellbook to explore a little c

Business of Craft 2025 Changing Landscape for Marketing Crafts

This is our 8th season of BOC and today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses. I'm super proud o

Business of Craft Email Marketing and AI Efficiencies with Nicole Moore

Today our guest is Nicole Moore, of Sew Much Moore and Creative Day Job. It wasn't until Nicole left her full-time corporate job in 2013 that she delved into "serious sew

Business of Craft Karley Cunningham on Differentiating Your Brand

Karley Cunningham has been diving into the worlds of business development, branding, and design for over two decades. As the Creative Strategist & Growth Accelerator at h

Business of Craft Buying and Selling a Business with Richard Parker

Today our guest is Richard Parker, the President of Diomo Corporation, who has dedicated his career to advising and mentoring people who want to buy or sell a business. H

Business of Craft Pam Slim on Tiny Marketing Actions

Today our guest is Pamela Slim, celebrated author and small business expert who has dedicated decades to shaping and enhancing the entrepreneurial ecosystem.  She is a co

Business of Craft Competitive Research and Data Analysis with John Li

Today we have John Li, the startup and co- founder of PickFu.com who believes in the transformative power of consumer insights to drive business success. Recognizing that

Business of Craft Adrian Koehler on Fearless Leadership

Today, our guest is Adrian Koehler, and we're jumping into leadership and how to use emotions in leadership to lead fearlessly. Adrian works with coaching leadership enga