Ahrefs Podcast

How Marketing Creates Reality | Nir Eyal (Hooked)

If you work in marketing, part of what you make is what people believe before they try the product. Nir Eyal, author of Hooked and Indistractable and a former lecturer a

5 AI Search Trends for 2026 | Louise Linehan (Ahrefs)

Searches for "AI search" are already running at nearly two-fifths the volume of "SEO" itself, and the industry is scrambling to keep up. Tim Soulo sits down with Ahrefs

Get Millions of Views Without Paying for a Single Ad | Ariel Rubin (Air)

How do you triple revenue while cutting marketing spend by 90%? Ariel Rubin, VP of Content at Air, did exactly that — and won two Webbys along the way — without ever havi

How to Actually Make $1M From a Business Book | Jeff Goins

Can a business book actually make you a million dollars? The surprising answer is yes — but almost none of that money comes from book sales. Tim's book DISCOVERABLE is n

I Asked a 15-Year SEO Veteran How to Rank in ChatGPT | Dan Petrovic (DEJAN AI)

Want your brand to show up in ChatGPT, Claude, and Gemini? Here's the uncomfortable truth: LLMs don't crawl the web when they answer your questions. They search traditio

I Debated the Inventor of Zero-Click Marketing | Amanda Natividad (SparkToro)

Zero-click marketing doesn't mean you don't want the click — it means you stop being dependent on it. Amanda Natividad, VP of Marketing at SparkToro, coined the term and

The $200K Mistake We Didn't See Coming | Jacque Aboubakr (Ahrefs)

What does it actually cost to run a world-class marketing conference? Try up to $950,000 for a single event — and Ahrefs aims to break even on every one of them. In this

What Marketing Science Says About Growing a Brand | Professor Byron Sharp (Ehrenberg-Bass Institute)

Why does Coca-Cola spend millions on advertising when everyone already knows their brand? Professor Byron Sharp reveals that even the world’s most famous brands face a s

Why Copying Ryanair's SMM Tactics Won't Work Anymore | Michael Corcoran (Slice Social, Ryanair)

A gym franchise creates workout content like everyone else in their category — and sees zero brand awareness gains. Sound familiar? Michael Corcoran, the mastermind who

AI Apps, Reports & Workflows Every Marketer Should Steal | Glen Allsopp (Ahrefs, Detailed)

Marketers who still manually analyze Reddit threads for content ideas are missing out on AI agents that can scan thousands of forum posts in under 30 seconds. Glen Allsop

Gong's Billion-Dollar Bet Against Best Practices | Udi Ledergor (Gong)

Swearing on sales calls can boost win rates by up to 8% — that's just one of the counterintuitive insights that helped Gong grow from 11 customers to over $300M in annual

How to automate blog writing with AI from keyword to published | Ryan Law (Ahrefs)

Most writers can barely publish one article per week — but what if AI could help you draft 30 articles in less time? Ryan Law has cracked the code with an automated cont

Ahrefs' CMO answering your (tough) questions | Tim Soulo

Most SEO tools are playing catch-up with AI search while their users wonder if traditional keyword tracking even matters anymore. Tim Soulo tackles your burning questions

The "Sitcom" Ad Strategy: How One Funny Video Closed 12 Deals | Luke Winter (Deadpan Agency)

One of Deadpan Agency's comedy campaigns paid for the entire production cost within a single episode — and went on to influence 12 additional client deals. Luke Winter di

Inside ZoomInfo’s $1.2B AI GTM Engine | Tal Raz

ZoomInfo powers the world's outbound prospecting — and gets the majority of its own new business from inbound. Tal Raz, ZoomInfo's CMO, explains the flywheel behind a $1.

How to Build a $2.1B Brand with a Team of 10 (Gamma’s Playbook)

Gamma is everywhere right now. With viral videos starring Rainn Wilson, massive drone shows over San Francisco, and a valuation of $2.1 billion, this AI startup has maste

10x Your Marketing With These AI Workflows | Kieran Flanagan (Hubspot)

Most marketers use AI to write generic emails. Kieran Flanagan used it to increase sales meetings by 30% and build a “Chief of Staff” that manages his 350-person team.

Top SEO myths debunked with real data | Ethan Smith (Graphite)

Is SEO actually dying, or are you just listening to the wrong people? While the media claims that AI is causing a 25% traffic collapse, data from 40,000 of the largest

How To Make People Care About Your Brand | Jay Acunzo

Early-stage marketing is often a race for reach, but Jay Acunzo argues that resonance is the only metric that actually moves the needle in 2026. Jay is the former Head o

Copywriting Is a Dead Skill | Neville Medhora

AI is already better at writing than 90% of people. It’s faster, cheaper, and never gets writer’s block. Yet, most companies that try to fully automate their content end