On Strategy Showcase

On the Spot: Tass Tsitopoulos of W+K and Chris Plating of EP+Co

This month's strategists pitch campaigns from Stella Artois and Glenmorangie Whiskey. They are W+K, Global Executive Strategy Director, Tass Tsitopoulos and EP+Co Ch

Grow Therapy and its challenger brand mindset

In its effort to create distinction in the cluttered telehealth category, Grow's new campaign wants to create a distinction between therapy for crisis and therapy th

Beefeater 0.0 and Jamiroquai with Damien Le Castrec and Shelley Smoler of Lucky Generals

Virtual Insanity by Jamiroquai (JL) resurfaces 30 yrs later in the campaign for Beefeater 0.0. Gin. CSO Damien Le Castrec and CCO Shelley Smoler share the story behind th

On the Spot Live in NYC: Three Strategists. Three Campaigns. One Winner. So fun.

Veronica Thew, Head of Strategy at Mother, Ellery Luce, EVP, Strategy at Mischief and Jonathan Daly, Joint Head of Strategy at JL, pitch campaigns they love but never wor

Life Stage vs. Generational Cohorts and the Implications for Strategy

Matt Carmichael, SVP Consumer Trends at Ipsos joins Lisa Zielinski, SVP Creative Excellence at Ipsos and myself to discuss the logic of generational cohorts and the alter

Planning for Effective Outcomes Ep#5: Andrew Tindall & James Hurman

In the fifth episode in our Effie series, Planning for Effective Outcomes, we talk about the state of marketing effectiveness with Andrew Tindall of System1 and the autho

The reframing of Coinbase with Gareth Kay, Cat Ferdon and Joe Staples

The Coinbase team discusses the reframing of the brand and category, plus the opportunity that exists when 80% of Americans feel the existing financial system needs fixin

On the Spot: Joe Burns of Quality Meats and Jon Crowley of Fuse Create

Planners talk about brands they love, but never worked on. This month Depop and PlayStation. It's Joe Burns, Partner, Head of Strategy at Quality Meats, Brooklyn, an

James Hurman on his Lions Master of Advertising Effectiveness program

James talks about his new, brilliant, evidence-based Lions Learning course on advertising effectiveness and his latest book that popularizes a new mental model for market

Live from BBDO Chicago: The Scarcity of Difference in Marketing

Is there a scarcity of difference? Is it scarce because sameness works? And what's the case for sameness? I'm joined by Chicago Chief Creative Officers and Chie

The $170B Creative Wasteland of Retail Media Networks

I talk with Infinite Roar's EVP, Brad Keeling and Ipsos U.S. President, Pedr Howard about what is now capturing an even larger spend than TV and CTV combined. It&apo

On the Spot: Alix Toothman of W+K and Anibal Casso of Ogilvy

This month's planners pitch campaigns from Spec Savers and Columbia Sportswear. Anibal Casso is CSO, North America for Ogilvy and Alix Toothman is Global Executive S

Insights from Mischief and eos' culture of effectiveness

Two years in a row, eos and Mischief have won the global Best-of-the-Best Iridium award from the Effies - the highest global honor of all. Recorded live on stage at Canne

Live from BarkleyOKRP in Kansas City

We venture into the heartland to hear about the amazing work being done in Kansas City - Burger King, Frontier Airlines, Wendy's, Hills Pet Foods, Coco-Cola, and the

Planning for Effective Outcomes Ep#4: CCOs - Mischief, BBH and Deutsch

In this episode from our Effie series, Planning for Effective Outcomes, we talk with award-winning agency creative leaders about how they approach their work, evaluate st

How NPR fought back for our right to be curious

It was yet another strike against independent journalism. $1.1 billion in funding pulled back by the Republican administration. We learn how NPR (National Public Radio) r

Live from Minneapolis at Carmichael Lynch

A live, sell-out crowd celebrates the legacy of iconic creativity in Minneapolis. Campaigns like Harley Davidson, Porsche, Buddy Guy, EDS, BMW Films, Target, Citibank and

AI ads are good enough. And that's the problem

Can human-created ads drive better business outcomes than AI ads? From this collaboration between Ipsos and Syracuse University's S.I. Newhouse School of Public Comm

On the Spot: Chris Gallery of Mother and Nick Hirst of Adam&Eve

We talk campaigns from Heinz Ketchup and The New York Times. Chris Gallery is Global CSO at Mother and Nick Hirst is Global Strategy Lead on Mars across OMC at adam&eve,

Martin Weigel's new book on lessons from the front line

A favorite guest of the show, Martin is one of the most influential strategists in the industry. Formerly of W+K and AMV BBDO, his new book, Strategy is a Verb, reflects