Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

What's the most common warning sign that a website is at risk of a Google manual action?

Google Search Console gives no clear-cut warning of an impending manual action. Kaspar Szymanski, Senior Director at SearchBrothers and former senior member of Google's S

Does using AI to create SEO content at scale increase your risk of a Google penalty?

AI-generated content at scale can trigger Google penalties. Kaspar Szymanski, Senior Director at SearchBrothers.com and former senior member of Google's Search team with

What's the biggest misconception SEOs have about Google's August 2026 Spam Update?

Google's August 2026 Spam Update is being misread as an AI penalty. Kaspar Szymanski, Senior Director at SearchBrothers.com and a former senior member of the Google Searc

Google Spam Update: This episode is about prevention and SEO worst case scenario readiness.

Spam updates and manual actions are hitting sites simultaneously. Kaspar Szymanski, Senior Director at SearchBrothers and former senior member of Google's Search team, ha

The biggest organizational barrier preventing brands from succeeding in AI search

Organizational silos remain the top barrier to AI search success. Siiri Lee, Senior Director of Global Direct-to-Consumer at MANSCAPED, brings over two decades of experie

Onsite vs offsite as AI search continues to drive change

Off-site signals now outweigh on-site control in AI search. Siiri Lee, Senior Director of Global Direct-to-Consumer at MANSCAPED, brings two decades of experience scaling

Who owns AI discovery?

AI is changing the way people discover information online—and SEO is no longer the responsibility of just one team. This episode explores the future of search, including

Will structured product feeds become more or less important to AI search?

Structured data specialization will separate winners from also-rans in AI search. Alex Sherman, co-founder and CEO of Bluefish AI, brings that perspective from building P

Will search marketers spend more time optimizing for humans or AI agents?

The SEO versus AEO debate misses the point entirely. Alex Sherman, co-founder and CEO of Bluefish AI, previously built and sold PromoteIQ to Microsoft, giving him rare pe

The source of information that will become more important to AI search

Brand data will define AI search visibility next year. Alex Sherman, co-founder and CEO of Bluefish AI, previously built and sold PromoteIQ to Microsoft before turning to

The biggest mistake brands make when trying to correct inaccurate information in AI search

Most brands fight AI inaccuracies in the wrong place. Alex Sherman, co-founder and CEO of Bluefish AI and former co-founder of PromoteIQ (acquired by Microsoft), now help

How Brands Build Trust & Visibility in AI Search

Roughly 20% of AI search responses contain factual inaccuracies. Alex Sherman, co-founder and CEO of Bluefish, an AI accuracy and visibility platform serving Fortune 500

One mistake companies make when introducing AI to their organization

Blomma makes career support accessible to everyone, breaking down barriers that have traditionally limited who gets access to quality career guidance. The company is on a

How will AI transform entry level roles?

AI proficiency now determines entry-level career trajectory. Silvia Oviedo López, Co-founder and CEO of Blomma who previously led global content discovery and internation

Scaling teams, culture and product in the era of AI

Enterprise coaching at scale demands more than generic AI advice. Silvia Oviedo López, Co-founder and CEO of Blomma and former leader of 1,500-person teams at Canva and P

In five years will we still be talking about SEO rankings?

SEO rankings may soon become invisible metrics behind AI-driven recommendations. Jason Lax, senior SEO and AI expert at SAP with nearly two decades in search, is leading

One thing every enterprise SEO team should start doing this year

Only 34% of AI model citations align with brand-recommended positioning today. Jason Lax, senior SEO and AI expert at SAP, brings nearly two decades of search experience

One SEO metric teams rely on too much

Sessions and visits mislead teams as AI absorbs informational search intent. Jason Lax, senior SEO and AI expert at SAP with nearly two decades of search experience now l

Which AI search platform are marketers paying the least attention to today?

Marketers routinely misjudge which AI platforms their actual audience uses. Jason Lax, senior SEO and AI expert at SAP with nearly two decades in search now leading AEO a

The biggest misconception marketers still have about AI search

76% of marketers still treat AI search as a separate content channel. Jason Lax, senior SEO and AI expert at SAP, argues this misconception is costing enterprise teams th