Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

The most exiting emerging AI feature

AI-generated video content is evolving beyond short, generic clips. Tasia Custode of Brio Media examines the trajectory of multimodal AI video generation as tools like Go

Creator advice that still resonates today

Creator consistency separates thriving channels from abandoned ones. Tasia Custode, founder and CEO of Brio Media, breaks down why sustainable content strategy starts wit

This was the best discontinued Google product

The transcript provided only contains the opening icebreaker exchange (Jordan asking about a discontinued Google product, Tasia answering "Google Reader") — it cuts off b

One Google Workspace feature everyone underuses

Content teams lose brand voice consistency across collaborative drafts. Tasia Custode, founder and CEO of Brio Media, breaks down an underused capability inside Google Wo

How Creators Are Adapting to Google's Search Changes

YouTube view-to-subscriber ratios are declining as AI search expands into video. Tasia Custode, Founder and CEO of Brio Media, has published content weekly since 2020, bu

What AEO strategies are not working today?

Most AEO strategies fail without strong SEO fundamentals in place. Jenna Hannon, founder and CEO of Hatter and former early marketing hire at Uber Eats, has built an AI s

What's one marketing fundamental that AI will never replace?

Programmatic AI content strategies are already failing marketers. Jenna Hannon, founder and CEO of Hatter and former first marketing hire at Uber Eats, built one of the f

The advantage of a traditional product marketing background?

Broad keyword targeting is quietly undermining AI search visibility. Jenna Hannon, founder and CEO of Hatter and former first marketing hire at Uber Eats, has built an AE

One SEO habit marketers should stop doing

AI search visibility now hinges on fundamentals most brands abandoned years ago. Jenna Hannon, founder and CEO of Hatter and former first marketing hire at Uber Eats, bui

What's the biggest misconception about AEO today?

Most SEOs assume AI visibility requires an omnichannel content spread. Jenna Hannon, founder and CEO of Hatter, scaled Uber Eats as one of its first marketing hires and n

Separating AEO Expertise From Search Marketing Hype

Only one-third of Google searches now click through to the open web. Jenna Hannon, founder and CEO of Hatter and former product marketing lead at Uber Eats, argues that A

Advice for your ecommerce team

AI platforms increasingly reward customer-focused product content over technical specifications. Lucas Tieleman, co-founder and CEO of Optiversal and former Chief Product

An SEO tactic marketers should stop doing

Volume-based keyword content is quietly undermining search performance. Lucas Tieleman, CEO and co-founder of Optiversal, has helped major enterprise retailers convert st

The biggest misconception about AI search today

Two identical searches now return different results across AI platforms, upending ranking logic. Lucas Tieleman, co-founder and CEO of Optiversal and former Chief Produc

Why AEO Starts With Better SEO Fundamentals

AI Overviews now appear in 40% of Google searches, up from 6% in six months. Lucas Tieleman, co-founder of Optiversal, helps enterprise retailers turn static product cata

One thing AI still can't do well

AI agents still can't replicate implicit, high-frequency human communication around company strategy. Thenuka Karunaratne, founder of sunbeam, the autonomous SEO agent, a

One SEO skill everyone should be learning today

AI can't fully replace product intuition in SEO. Thenuka Karunaratne, founder of sunbeam and daydream, built an autonomous SEO agent and an AI-native agency to scale cont

The most overrated AI SEO tactic right now

73% of organic click-through rate now goes to zero-click AI results. Thenuka Karunaratne, founder of sunbeam (autonomous SEO agent) and daydream (AI-native SEO agency), b

How Autonomous SEO Agents Are Replacing Traditional SEO Work

AI agents now autonomously execute full SEO workflows, not just tasks. Thenuka Karunaratne, CEO and co-founder of Sunbeam and Daydream, raised $20M+ building an AI-native

One signal every marketer should pay more attention to

Click optimization rewards a fundamentally compromised signal. Chester Scott, Chief Strategy Officer at Lunio, dismantles the two metrics most marketing teams treat as No