Marketing · Bobby Hewitt, Supplement Marketing Growth Specialist

Supplement Marketing for Scaling DTC Brands

by Bobby Hewitt, Supplement Marketing Growth Specialist

This show helps nutritional supplement brands scale to 8 and 9 figure businesses and make a bigger social impact.Bobby Hewitt, is the founder of Creative Thirst, a supplement marketing agency that has helped dietary supplement brands grow for over 13 years. He’s built a framework around how people buy supplements. Because, people don't buy supplements the way they buy other products, and if you market your supplement brand like a regular e-commerce store, you're leaving money on the table. This is the show for supplement brand founders and in-house marketing teams who want to scale their direct-to-consumer sales without scaling their team.If you run a supplement, functional food, nutraceutical, or beauty brand selling direct to consumers, the rules of marketing are different for you. This podcast will provide tips, strategies, supplement trends, and ecommerce growth hacks, for entrepreneurs, owners, founders, CEOs, marketing VPs, and online marketers of supplements, vitamins, peptides, pet supplements, and skin care products.This podcast is for you if you find yourself asking questions such as…- What is the average LTV (Lifetime Value) to CAC (Customer Acquisition Cost) ratio for a $20M+ supplement brand?- How to scale Meta and Google ad spend past $500k per month for dietary supplements?- What are the highest-converting upsell funnels for supplement brands?- What metrics do private equity firms look for when buying a $30M+ supplement brand?- How to manage cash flow cycles when scaling supplement inventory from 10k to 500k units?- What is a healthy EBITDA margin for a scaling a nutritional supplement business targeting $50M in revenue?- How to get around the Meta ads fatigue of $20k+ daily spend?- How to bypass ad platform restrictions and compliance bans on health claims for scaling ad sets?- What is the optimal breakdown between prospecting, retargeting, and retention budget for a $30M supplement brand?- How to reduce churn rates below 5% for a high-volume monthly supplement subscription program?- What are the most effective post-purchase cross-sell workflows for increasing second-box conversion rates?- How to design a subscription model to maximize upfront cash flow?- What performance-based equity or profit-share models attract tier-1 celebrity brand ambassadors?

Latest episodes

Showing 20 · updated from the feed

The Refund Problem Nobody Talks About

"Send me a text" What Decide Whether a Customer Keeps Your Supplement or Sends It Back? Your refund rate is a marketing metric wearing a customer service hat. Most supp

Sep 21
17 min

Innovation Models for Supplement Brands: Five Ways to Win a Crowded Category

"Send me a text" Most supplement founders think innovation means finding a gap nobody's filled. But an empty space in the market is usually empty for a reason. The

Sep 14
18 min

Retention Isn't an Email Problem For Supplement Brands

"Send me a text" Retention isn't an email problem. In supplements it's a full funnel problem, and I'll show you why. In this episode I discuss the payback

Aug 31
35 min

The Next Supplement Wave Pt 7: Pick an Edge or Die in the Middle

"Send me a text" The finale. Six episodes studying the brands winning right now, all pointed at the only question that matters for your business. What's coming ne

Aug 24
19 min

The Next Supplement Wave Pt 6: Borrowed Trust vs. Owned Trust: The Needed Playbook

"Send me a text" Most supplement brands borrow their trust. A doctor on the site, someone else's ingredient study, the same certifications every competitor has. Nee

Aug 17
19 min

The Next Supplement Wave Pt 5: How Seed Turned One Product Into a Moat

"Send me a text" In this episode, I break down the difference between education that commoditizes you and education that makes you the only reasonable choice, using Seed

Aug 10
18 min

The Next Supplement Wave Pt 4: How Mars Men Hit $100 Million in 18 Months

"Send me a text" The last two brands in this series won on lifestyle, identity, and belief. Soft, cultural, aspirational stuff. This one wins on the total opposite. Ma

Aug 3
20 min

The Next Supplement Wave Pt 3: How Primal Queen Sells

"Send me a text" Primal Queen is scaling fast, with women buying it on subscription and staying. So how do they do it? In this episode, I break down the single most

Jul 27
19 min

The Next Supplement Wave Pt 2: How Arrae Out-Positioned an Entire Category

"Send me a text" There's a brand in the women's wellness space whose tagline is worth more than their entire formula. Not because the formula is bad, but bec

Jul 20
22 min

The Next Supplement Wave Pt 1: The Shift

"Send me a text" The last wave of supplement brands already won. OLLY, Goli, AG1, Grüns, IM8. In this episode, I kick off a new series that looks forward instead of b

Jul 13
16 min

Wrapping Up What The Supplement Winners Got Right Series Pt 6

"Send me a text" In this episode, I take everything from the series 9What Winners Got Right) and turn it into a diagnostic you can run on your own marketing. I show yo

Jul 6
17 min

How IM8 Built a $10 Million a Month Brand: What the Winners Got Right Series Pt 5

"Send me a text" I usually tell supplement founders that leading with science is the wrong move, because science only speaks to half of the buying decision. So why is

Jun 29
19 min

Why Grüns Sold to Unilever for a Billion Dollars in Under Three Years: What the Winners Got Right Series Pt 4

"Send me a text" Grüns went from launch to a reported billion dollar exit in under three years when Unilever acquired them in 2026. Everyone credits the gummy. People

Jun 22
18 min

The Secret AG1 Playbook: What the Winners Got Right Series Pt 3

"Send me a text" You can't change a deep core belief. Argue with it and you lose, every time, because the pulling force is too strong. But you can do something el

Jun 15
19 min

What OLLY, SmartyPants, and Goli Actually Got Right: What the Winners Got Right Series Pt 2

"Send me a text" Most supplement brands spend their marketing budget trying to create desire. But here's the problem with that. The desire is already there. Your pr

Jun 8
23 min

What the Supplement Industry Is Getting Wrong About Why Brands Win: What the Winners Got Right Series Pt 1

"Send me a text" Grüns went from founding to a Unilever acquisition in three years. IM8 grew from $600,000 a month to $6.6 million a month in nine months. The industry

May 31
22 min

The Counterintuitive Win How Adding Friction Drove Another 31% in Subscription Sales

"Send me a text" Every best practice tells you to reduce friction. We added a step to a subscription offer page. Subscriptions jumped 31.26%. This is the follow-up on t

May 3
20 min

The $200K A/B Test: Case Study How One Section Added 23% to Subscriptions for a Well Known Supplement Brand

"Send me a text" One section above the offer block. Subscription sales up 23.53%. Over $200,000 in additional subscription revenue The brand was Human, Inc. 5000, Super

Apr 26
19 min

Amazon vs. D2C for Supplement Brands

"Send me a text" Every supplement brand hits this crossroads: Amazon or direct-to-consumer? In this episode, I think through: Why Amazon only lets you leverage 2 of t

Apr 19
37 min

How to Sell Without Looking Like You're Selling

"Send me a text" In this episode, I break down the advertorial formula that triples conversion rates on interruption-based traffic. You'll learn the four advertor

Apr 12
32 min