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Marketing · Natalie Taylor

Membership-Driven Business

by Natalie Taylor

Membership-Driven Business is a podcast that explores what it really takes to grow an industry-leading membership. The truth is that running a membership is a massive commitment and a big responsibility — and most people struggle to set up and sell their membership in a way that is sustainable, enjoyable and profitable. Your host, Natalie Taylor, is a messaging and sales strategist to membership-driven business owners. Since 2017 she has worked behind the scenes of some of the biggest memberships and paid communities around the world: helping them grow their sales, improve retention and engagement, and more. Learn more about Natalie and the podcast at membershipdrivenbusiness.com and subscribe to be the first to hear new episodes.

Latest episodes

Showing 20 · updated from the feed

50: How to Grow Your Membership When You Can't Do Everything on Your List

⭐ Your Roadmap to 100+ Members: LIVE CLASS ON OCTOBER 14 @ 2:30pm PST ⭐ https://themissingink.co/100 4 steps to swap slow membership sales for steady growth and get ne

Oct 8
47 min

49: How Stephanie Doubled Her Monthly Membership Sales (& Grew to 1500+ Members)

What does it actually look like to double your membership enrollment without a traditional launch — and when you already have 1,000+ members? This episode is the answer.

Sep 16
50 min

48: Membership vs Group vs Mastermind (And How Selling Them is Different)

A membership is a category, not a complete description of your offer. Memberships can range from a $19 monthly content offer to a multi-thousand-dollar annual commitment

Aug 27
22 min

47: Are Memberships The "Hardest" Offer to Sell?

Are memberships really the hardest offer to sell... or do they just expose the skills you haven’t had to build yet? There’s no shortage of strong opinions about membersh

Aug 20
26 min

46: How Tim Added a Membership to His Established Business (and Grew to 600+ Members in Year One)

What if the membership that grows your revenue could also make your business feel lighter? When Tim and his co-founder Lea launched Mission AI, more than 400 members joi

Aug 11
56 min

45: The Membership Decisions You’ve Been Avoiding

Does your membership feel heavier than it should... even when you’re not actively promoting it? Memberships are always on. Even when you’re not launching, questions abou

Jul 23
28 min

44: The Membership Commodity Trap (and How to Escape it)

What if answering “Why should I choose you?” has less to do with finding the perfect words... and more to do with making the answer self-evident? When someone is already

Jul 16
36 min

43: A New Way to Think About Selling Your Membership

What would change about how you promote your membership if you knew you'd be selling it for the next 70 years? That's exactly what brands like Gucci have done... finding

Jul 6
23 min

42: The Membership Rut is Real - And You Can Grow Through It Anyway

You can be in a rut with your membership marketing and still grow it anyway. If you've been feeling uninspired about how you talk about and sell your membership, like yo

Jun 17
35 min

41: 1000 Members... Now What? (How to Grow an Already Successful Membership)

Growing a membership past 1,000 members requires a radically different playbook than the one that got you there... and most of the advice online simply isn't built for yo

Jun 12
40 min

40: Your Membership is Awesome. Why Can't You Explain It?

You know the magic is happening inside your membership. You can feel it in every breakthrough, every thank you note, every resource that becomes a member favorite. But

May 14
22 min

39: 3 BIG Membership Sales Blockers That Stop People From Joining

You have an amazing membership. You know it, your members know it, and the results speak for themselves... so why does it feel like your sales don't reflect that? If you

Apr 28
24 min

38: The Ultimate Membership Sales Strategy (It's Not What You Think)

You're out there creating content, sending emails, showing up on social media, being so generous with your expertise... and wondering why people aren't joining your membe

Apr 22
17 min

37: Schrodinger's Membership (AKA: Your Membership Identity Crisis)

Your membership isn't dead... but is it truly alive? If your membership feels like it's in a state of suspended reality, where things aren't falling apart but they're de

Apr 14
24 min

36: When The Vibe Feels "Off" in Your Membership (and You're Questioning Everything)

You know that feeling when something's just *off* inside your membership? Members aren't engaging the way you'd hoped, the energy feels flat, and you're starting to won

Mar 19
25 min

35: How Michelle Quit Quarterly Membership Launches and is Getting BETTER Results

There's a crucial difference between knowing how to launch and knowing how to grow a membership sustainably, and understanding this distinction will change the way you se

Feb 20
51 min

34: Accidental or On Purpose? Taking Control of Your Membership Revenue

Does your membership revenue feel random? You're working hard behind the scenes, your members are happy, but when it comes to growing your income and hitting your goals,

Feb 8
29 min

33: How to Grow Your Membership Revenue Without Adding More New Members

What if building one skill could simultaneously improve how you sell your membership, enhance your member experience, boost retention, AND give you clearer revenue foreca

Feb 4
24 min

32: Cart Open? How to Spend Your Time While Promoting Your Membership

If you've ever found yourself stress-cleaning your business during a promotion (or fantasizing about becoming a seaside barista), this episode is your lighthouse. Runnin

Jan 21
26 min

31: How Jamar Created His Highest Membership Revenue Month EVER

Jamar Diggs said he'd never start a membership — until he did. He thought they were a time and energy suck that required endless content drops. So: he decided to do som

Jan 18
54 min

Chart positions

Where Membership-Driven Business ranks today in each Apple Podcasts chart (US, Oct 19, 2026).

#168 ▼ 7 Marketing US

What listeners say

A curated, balanced selection of Apple Podcasts reviews.

As someone working through what's next to get my membership off the ground, Membership-Driven Business has quickly become my go-to podcast. Every episode delivers actionable advice that gives me the confidence to take real steps forward. Episodes #5 and #43 were absolute standouts for me! On top of the wealth of value in the show, Natalie is genuinely supportive—she took the time to send such a warm and encouraging message on Instagram after I reached out. It makes learning from her even more special knowing how much she truly roots for her listeners. If you're looking to start or grow a membership with clarity and confidence, hit subscribe immediately! — Anna Jinja

Anna Jinja · Sep 2026

Fantastic, actionable advice. I listen at the gym, so I can jot notes between sets! I just wish Natalie offered a membership so I could have her in my head every day!

jmm9674 · Apr 2026

You have to listen to this new podcast, if you have a membership or do any kind of online launching or selling. I've already listened to the first 3 episodes TWICE, and I'm still taking notes. And I also got tons of ideas for my next online launch. This is not your normal Internet, marketing advice. This feels deeply thoughtful, intuitive, and whip-smart.

DailyWhip · Jun 2024

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Here you find the Apple Podcasts chart positions of Membership-Driven Business, its latest episodes to listen to directly, and reviews from listeners. Rankings are updated daily for the United States.

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